Writing an effective email subject line that compels your subscribers to open your email message is an art. You have about 50 characters, give or take, to grab their attention and encourage action.
Lately there's been a bit of a buzz around the 'net about the use of deception by well-known Internet Marketers. Deceptive subject lines that "trick you" into opening their emails, only to leave you saying... whatever! 🙄
And so - drumroll please - here are the Top 5 email subject lines currently being used that are the absolute most annoying, and least effective (at least on me)...
1) A Mass Email that starts with "RE:..."
Do you really think I actually believe you are replying to an email I sent to you? Not - try again. Unless you are emailing subscribers from your Memory Loss Support Group, you're not likely to fool anyone with this one.
2) "Payment Notification"
Which is not a notification of payment at all, but some long spiel about how you can start receiving emails with that subject line if you just sign up today...
3) "Lynn, can you do me a quick favor?"
In the same category as "I need your help" and "Hi Lynn, JV Proposal" when any of the 3 are really a mass email going out to thousands of people, containing nothing more than a sales pitch.
Subject lines that are short and vague and leave you with absolutely no idea what the email might be about, forcing you to open it and read yet another sales pitch. And it might have even been an offer I would have been interested in, if I wasnt so annoyed with the subject line.
5) "Do This Now"
Or "watch this immediately" or "Important!" or any other variation. I'll check it out when I darn well please, and not a minute before. Lame attempt at creating a sense of urgency, if you ask me.
I know what you're saying... They use these shady subject lines because they work. Well I'm here to tell you, they dont work on me. And I have all but stopped opening these emails altogether, except to find the unsubscribe link.
Marketers that use deceptive tactics are trading short term returns for long term damage. It may work the first time, or for a short time, but in the long run it will surely damage their reputation and any potential trust with their target market.
Hey, here's a genius idea: Have something useful to say that I might actually want to open and read. I should think that's much easier than coming up with ways to trick me into reading junk!
Got your own gripes with email subject lines? Let us know!
FYI, Kidino started it 😉