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Understanding Resale Rights: Master Resale Rights, Resell Rights, Private Label Rights, Public Domain…

October 3rd, 2007 · 8 Comments ·

Resale Rights are a hot item right now, and for good reason. They make it very simple for you to get set up to sell products online, and you can easily earn passive income with these types of products. It basically means that you have the rights to re-sell the product yourself, accepting and keeping the payments for each sale.

Working with resale rights is similar to Affiliate Marketing, in that you promote a product that someone else developed. The main difference being that instead of earning a percentage of the sale as commission, you earn 100% of the sale on each product.

You also control the entire sales process, which means that you can: add backend sales, one-time offers, build a mailing list and/or a customer database, follow up with your buyers, etc. Having rights to a product puts you in a position to create an automated selling system that can continuously earn you money!

There are various types of product rights, and there seems to be much confusion on this - even down to the issue of whether they are called “resale rights” or “resell rights”…

Both versions are common use in the industry, so without digging up the many debates on the correct spelling across major forums (with did not result in a definitive answer), just know that Resale Rights and Resell Rights are one and the same. In fact, Dictionary.com gives practically the same definition for the words resale and resell: to sell again.

The main benefit to purchasing resale rights is that you dont have to create your own product, you dont have to create a website, and you dont have to write your own sales copy. You simply buy resale rights to a great product, and you are in the Info Product business that same day!

All Resale Rights are not the same…

There are 4 categories for resale rights, and you will want to familiarize yourself with these so that you can choose which types of products you might want to research and sell. Even within each main group, you may find that the actual rights to the product vary. So be sure to read the instructions or rights that come with each product, as there may be variations from seller to seller.

Resale Rights (RR)

Some products come with resale rights automatically, others give you the option to purchase the resale rights to that product separately - or for a slightly higher price. In both cases you have to purchase the product itself. Getting resale rights means that you will also generally receive the mini-site (order page and download page) so that you can set it up and resell the product on your own website or on a new domain name.

Master Resale Rights (MRR)

Master Resale Rights work just like Resale Rights, except that you also have the opportunity to sell the rights. So in addition to making direct product sales, you can also sell the resale rights package to other interested sellers.

Private Label Rights (PLR)

With both resale rights and master resale rights, you do not have authorization to edit the product in any way and there are often requirements on details such as pricing. Private label rights gives you much more flexibility, allowing you to customize the product or the content of the product and use it in a variety of ways.

You might purchase PLR (private label rights) to articles, reports, ebooks or any other type of content. You are given the “source code” or the raw product. You can add affiliate links, add to the content, edit the content, change the author’s name to your own, sell it, publish it in a completely different format, etc.

Public Domain Content

Content that is in the Public Domain is very similar to Private Label Rights. With both of these types of rights you can basically re-work the content/source and use it to create an entirely new product - or simply publish it as your own.

Anything published from 1923-1963 (and not renewed) is considered public domain material, meaning the copyright has not been renewed. Since there is no longer a copyright on that material, you may copy it or republish it - even for commercial use. For more information see What is Public Domain?

Making Money With Resale Rights

If you are looking for an easy way to sell products online, finding or buying rights to products is a great option. You can start by doing a search on Google for the type of resale rights that interests you most. If you want a quick start, I would highly recommend this free course: Resell Rights for Newbies.

If you are looking for top quality products that come with Resale Rights, you’ll want to check out this MRR sale. You can get over 50 high quality information products for less than $1 each. Dont pass that link around much - there are products listed on that site that I have personally earned thousands with already.

In fact, between the free tutorial and that source, you can be making sales online by the end of the day. But if you really want to dig in and get a serious Quick-Start to making money with Resale Rights and PLR products, then check out this Resale Rights Quick-Start Package that I have put together for you ;)

Best,

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Tags: Work at Home · Internet Marketing

8 responses so far ↓

  • Annie // Oct 3, 2007 at 11:43 am

    Thanks for the detailed post on the different types of “rights” for reports, videos, etc. I always see these terms in the WSOs at the Warrior Forum, but hadn’t really bothered much to look into them, since I’m usually more into creating my own stuff.

  • Stefani // Oct 3, 2007 at 12:12 pm

    Thanks for sharing this information. I have always wanted to add this as a source of income but didn’t know which direction to go. I have sold a few resale ebooks in the past, but years ago. I am going to check out the free course and have the MRR link bookmarked.

  • Lynn Terry // Oct 3, 2007 at 1:21 pm

    There is quite a bit of money in it. Some of the products make for great bonuses or backends to your own. Some make for great lead-ins and qualifiers to your own - so there are lots of ways that you can use them!

  • Natural Mom PLR // Oct 4, 2007 at 6:49 pm

    Excellent explanations. I learned a thing or two and I thought I was fairly familiar with this subject. :)

  • How To Make Money With PLR: Private Label Rights // Oct 8, 2007 at 10:39 am

    […] Rights give the buyer the option to edit the actual content or product and also claim authorship (more info). And there is GOOD money to be made on both […]

  • redspace // Nov 4, 2007 at 6:30 pm

    i think this is one of the highest growth biz at the moments. every body is putting up his membership site or just sell tons of ebooks for very small price. it’s good one but do afraid it would lead to more low quality products on the market. i don’t understand why people create so many ebooks they would never even read them twice. but we can do nothing about it just swim away although it is rough current.

  • Lynn Terry // Nov 4, 2007 at 7:28 pm

    There are actually a lot of great products on the market in all of those categories. I am always reviewing new ones myself, and impressed with the quality. Any industry is going to have its ‘junk’, but thats just business - online or off.

  • Perry Kennedy // Feb 2, 2008 at 12:19 pm

    HI,
    This is an excelent post.I would like to invite everyone to post thier articles on www.bestresellproducts.com website.Drop by and get a free membership to download hundreds of PLR
    articles you can use as your own.

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