I originally published this topic about a year and a half ago, titled “Who Are You?!” It’s still a major issue that needs to be addressed across the blogosphere…

Just this morning I was doing some work on my blog when I noticed a cool title in my Blogrush Widget. I clicked through to check out the blog post, which I really enjoyed. I had every intention of whipping up a post to share it with you here on ClickNewz, but I had no idea who to give credit to or mention as the author of that post.

PLEASE - stop, go visit your own blog, erase your entire memory, and then attempt to view your blog as if you’re a total stranger to yourself. Can you answer this one basic question: Who are you?

Ideally you have a photo and a brief bio in the top right or left corner of each page, or perhaps a basic introduction to “who you are and what you do” in the header. But at the very least, you should have a visible hyperlink to an About Me page.

While you’re at it, include a name as the author of each post - either in the post data area or as a signature at the end. Those are the first two places I scan for some clue of who wrote the content I am reading.

I cant tell you the number of times I have passed on leaving a comment or on referencing (and linking to) a blog post of interest… simply because I had NO way to address the author.

I’m not asking you to include your full name and social security number. Or pictures of your children. I dont even need to know your real name. I dont mind, as long as I think I know who I’m talking to when I leave a comment. Put something (anything!) on your About Me page, and link to it.

Dear Mystery Blogger,
Please make up an identity if you dont already have one of your own. And post it where I can easily see it, or at least find it.

Thank you,

Tags: about me, profile, social networking, blog marketing