Since 2003 when I started AdsMarket Ezine Advertising Network the number of customers that purchased solo ads increased year after year.

Is my network going against the market trends?

Lynn, how do I determine all these when I am not the owner of the list I want to promote?

You simply subscribe to their lists, and analyze the process step by step. And as I said above:

“Spend a few weeks monitoring these emails and determining which are the industry leaders. Make a note of how they monetize their list, how they present their content, how they prefer to be contacted, etc.”

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Points to consider before buying a Solo Ad:

What kind of relationship does the publisher have with their readers?
What is the overall quality of the emails sent by this publisher?
Why do readers subscribe to this list?
Besides advertising revenue, what other sources does the publisher use to monetize their list?

I have been buying some solo ads because it’s a quick and effective way to add people to my leads lists by sending them to an ecourse page, BUT… I have found only a select few places that I will continue to purchase regular ads (as I test each and every ad I run). And, those, I buy regularly, because they work.

Speaking of JV mailings. I’ll be in touch soon for one I’m working on that should be an ongoing win-win for us. (And, yes, I do agree that JVs are much more profitable long-term and short-term than buying ezine ads.)

Chat with you soon.
Nicole