I ordered my copy of BANS this morning, to review over the weekend…
I was in and downloading the product in less than a minute. Its set up through ClickBank, which takes PayPal, so I didnt even have to whip out a credit card - I just paid for it out of the affiliate commissions in my account.
The download file included a 74-page detailed User Manual, the templates & files and access to the BANS member-only forum. I unzipped the files, opened the manual for a quick scan (very impressive!) and headed over to the private forum…
In addition to the User Manual which is included in your BANS pack, there is the BANS member area which contains a community forum made up of a large knowledgebase of over 25,000 posts covering just about everything from installation to traffic generation and a growing selection of BANS related tutorials.
I have to say, I’m really impressed with the BANS site. Its not the typical one-page salesletter that you see for a software program or info-product, but instead an entire community and resource. I love the model, as it really gives you a sense of the support they offer. Instead of feeling like a buyer, you click the order button ready to become a member. Very “Web 2.0″ for a sales letter…
The BANS Member Forum is impressive as well. There are over 30,000 posts already, so its pretty active. I headed over to the Tips & Success Stories section first - just to see what I’d find there. Exactly what I expected - lots of happy BANS users 
I set up my profile at the Member Forum, added it to my bookmarks, and headed off to dig into the User Manual…
Once you’ve familiarized yourself with the software it will not take you longer than 10 minutes to build a basic store leaving you with plenty of free time to use the built in features of BANS to develop your store and employ effective marketing strategies to bring relevant people through to relevant products…
Lesson 1 of the 9 lessons went into detail on how to set up hosting, choose a domain name and join the eBay affiliate program. Since I am not a new user, and am already an affiliate for eBay, I simply scanned this section and focused on choosing a niche and selecting a domain name.
Picking a niche - Hmm… where to start 
Well the obvious, of course! I headed straight over to What’s Hot on eBay’s Seller Central. Since these niche websites revolve around eBay products, I want to get an idea of what’s hot on eBay these days.
The affiliate program pays a percentage of the high bid, so I definitely take an interest in higher priced product types. I also want to choose a niche that has a wide range of product listings - to ensure there is plenty to build a site around.
Another idea is to look at product types that would attract new people to eBay, as their affiliate program pays up to $25 for new registrations. In this case, the price range would be less of an issue - and while it might take a little creativity, you’d want to target a market that may be new to eBay. People who are into electronics and computers for example, most likely already have an eBay account.
I started by looking over the Buyer Behavior Report, and then checked out the Hot Items by Category. Again, you can find both of these in the What’s Hot section on eBay. The current report is for November 2007, so it’s very up-to-date.
Looking over the categories, the first two that caught my attention were Musical Instruments and Business & Industrial. Both of these just might fit my criteria of reaching newer users and having higher prices.
There’s no magic to that, really. Its kind of a “go with your gut” thing. I’m sure no two people would select the same categories or make the same decisions right off the bat. At any rate…
Between the two, Musical Instruments interests me more. My son plays bass and I love live bands (again, no magic - no science). A quick search on WordTracker shows 1252 searches a day across the major search engines for the phrase “musical instruments” - so that’s a good start.
Related keywords in the “Super Hot” section of the What’s Hot report for Musical Instruments - like electronic keyboards (88/day), trumpet (2012/day), flute (1906/day), vintage guitars (211/day), drums (3534/day) etc - have decent numbers of searches as well.
I like the idea of working with such a wide range of related products, as this will get wider exposure in the major search engines. And in addition to eBay’s affiliate program, there will be plenty of alternate revenue sources to work with as well - affiliate programs, Google Adsense, etc.
So the niche for my new BANS site is now chosen: Musical Instruments. That was easy 
. Obviously you can get more specific with your niche, or work with a combination of niches. For the sake of this example, and my first BANS site, I just went with an easy choice.
Next on the task list is choosing a domain name. I start by looking at my base keyword in WordTracker to see if I can find a good combination of words to use in the “dot com”:
1252 musical instruments
158 used musical instruments
91 discount musical instruments
88 homemade musical instruments
84 yamaha musical instruments
MusicalInstruments.com, UsedMusicalInstruments.com and DiscountMusicalInstruments.com were all three already taken - as expected. I settled for SearchMusicalInstruments.com (I love an action word in a domain name!) and registered that through GoDaddy.com.
Now that I have the niche chosen and the domain name registered, I’ll simply set up my first BANS site on my HostGator account (you can host unlimited domains & sites on one hosting account for less than $10/mo).
Keep an eye out for Part 2 of this BANS Review where I’ll show you the site I created, and let you know if it was really as easy as they claim…
Best,
44 responses so far ↓
Brian // Dec 1, 2007 at 4:53 pm
Hi Lynn,
I’m glad you decided to include a review of BANS.
The concept is certainly exciting and it seems like a good value at $97.
I look forward to reading part 2 of the review.
Nell Taliercio // Dec 1, 2007 at 6:09 pm
Oh my heavens, I’m so interested in this now. I’ve got so much in the works though, I don’t know that I could put enough time into this right now.
I’d do it if there were any niche sites that would go well with my current market of work at home jobs, service based businesses…most of that stuff on ebay isn’t anything I’d promote though.
I’m going to put this on the “check back on” at the beginning of the year though. Seems like a very interested system.
Joanne // Dec 1, 2007 at 10:08 pm
I have been looking for something that would keep my interest and this certainly seems to be the ticket. Thanks for the step by step breakdown.
My problem has been knowing a little bit about a lot of things and not a lot about one thing! My childhood ADD still haunts me as an adult.
My goal is to become focused. Stay focused and FINISH something!
Joanne
Lynn Terry // Dec 1, 2007 at 11:07 pm
Great goal Joanne! I think we all have to consistently work at that, so dont feel alone
I think it will be a nice change to work in a totally new niche. I have several niche sites, all which need some work and attention this coming year, so that’s definitely on my goal list for 2008. Should be fun!
Alan // Dec 2, 2007 at 4:29 am
Hi Lynn,
As a user of the BANS program myself I can honestly say that it is simple to use and a very good starting out point for someone new to the world of internet marketing or online business.
Thanks,
Alan
Biki // Dec 2, 2007 at 9:18 am
One of the things that attracted me to this (among others) was how versatile you can be. I have been looking for something new to do and this seems like a great opportunity. I am looking forward to the rest of the review
Cara Mirabella // Dec 2, 2007 at 10:44 am
I’m looking forward to the rest of your review. This sounds like a great way to add another stream of income.
Lynn Terry // Dec 2, 2007 at 2:12 pm
Thank you - I am looking forward to publishing it. Actually I am looking forward to the next step with BANS and actually creating my new site. I should have the second part of this review up in the next 48 hours.
BANS Review, Part 2: Installation & Setup // Dec 2, 2007 at 9:49 pm
[…] Part One of this BANS Review I ordered and downloaded the product, chose a niche and domain name, and set up […]
BANS Review, Part 3: Developing A BANS Site // Dec 3, 2007 at 8:50 pm
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Wes // Dec 4, 2007 at 1:15 am
You got my attention!!
Laurie Neumann // Dec 4, 2007 at 3:07 pm
Lynn,
I’ve been looking this over. How do you get from the What’s Hot listings to actually deciding what to put on your store? I see level 2,3 4 categories. Do you take one of those categories and go into Ebay and see what’s there? Then choose what you want to offer?
Lynn Terry // Dec 4, 2007 at 6:30 pm
Hi Laurie,
As I said in the original post, there’s no real science or magic to the decision. I went with a broader niche, you can just as easily go with a more focused niche (like “guitars” instead of “musical instruments”). Its all just totally up to you!
Laurie Neumann // Dec 4, 2007 at 6:58 pm
Lynn,
Sorry for all the questions:-(
I guess what I meant to ask is: For example, on the hot items by category list, there are books. The only things listed under books are catalogs and agriculture. Does that mean you should stick with one of those? I saw in one of the custom stores someone selling kids books. Would that not be a good idea?
Also - do you know what the difference is between level 2, 3 and 4?
I hope I asked that a little clearer.
Thanks in advance.
Lynn Terry // Dec 4, 2007 at 9:22 pm
No problem, Laurie
The levels are category levels. So Level 2 is a sub-category of the main category and Level 3 is a sub-category of Level 2. This helps you choose a micro-niche within a niche if you want to do that.
There is no limit to what you can decide to create with BANS. You can even combine categories or use search results - its VERY versatile. I was simply using the What’s Hot list as a starting point to get ideas.
Joe // Dec 5, 2007 at 1:03 am
Lynn - you mentioned that you bought the name through GoDaddy.com but then you’re using HostGator for hosting. Recently I tried to do this and HostGator said I had to pay a transfer fee of about $20. So if this is true I wasted the money buying the name at GoDaddy. Can you share if you had to do this?
Thanks!
Joe
Lynn Terry // Dec 5, 2007 at 1:11 am
Hi Joe,
I’m not sure what you’re referring to there… I use HostGator for most of my sites and always register my domain names at GoDaddy. And I dont pay any additional fee’s like that.
Did you set up hosting at GoDaddy too? Or just register the domain?
You simply register the domain, then change the nameservers to HostGator’s nameservers…
You may want to contact HostGator support again and find out what’s what on that. It doesnt sound right, but then I dont know all the details.
Joe // Dec 5, 2007 at 1:32 am
I’m most definitely going to ask them. I specifically said to them I want to keep the name registered with GoDaddy but wanted to have the hosting through HostGator using my existing account. The guy said the only way to do this is if I transfer the name to HG. I was borrowing a laptop when I was chatting with the guy but I think I saved the text chat just in case. I’ll check tomorrow.
Thanks again for your help
Lynn Terry // Dec 5, 2007 at 1:37 am
Maybe the person you talked to was confused. Or maybe there’s something about it I dont know. But its as simple as updating your nameservers at GoDaddy (from within your account > manage domains) to HostGator’s nameservers. Then log in to your HostGator account and click the ADDON DOMAIN icon at the top right…
Joanne // Dec 10, 2007 at 11:17 am
Hi,
I just purchased BANS through your post for $77.00 and received the receipt on my PayPal email. The question is where do I get it? Will it be sent to download on that email?
Thanks-I’m just anxious to get started because I have a really great idea to make even more money with it!
Joanne // Dec 10, 2007 at 4:20 pm
HELP! I ordered BANS through your website at the discounted price this morning. How do I get it? I paid through PayPal?
Lynn Terry // Dec 10, 2007 at 7:33 pm
Hi Joanne,
You could reply to the PayPal email and ask them, or you can contact them through the Support page on their website. Just go to http://www.clicknewz.com/bans.htm and click the Support tab at the top right of the page.
Best,
Lynn Terry
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Wes // Dec 12, 2007 at 9:45 pm
Lynn…I was having issues understanding the ebay Hotlist Report. I found a ebay resource page which helped. I thought it would helpful to everyone to post the link. I hope that posting this link is ok. http://reviews.ebay.com/Understanding-the-eBay-Hot-List-Hot-Items-by-Category_W0QQugidZ10000000001214729
Lynn Terry // Dec 13, 2007 at 7:26 am
Sure, Wes - thank you
Nell Taliercio // Dec 22, 2007 at 2:40 pm
Lynn,
Does the BANS give you the ability to add articles, reviews, and other written content or is it simply made for the products of ebay?
Lynn Terry // Dec 22, 2007 at 2:45 pm
It does - thats one of the things I loved about it. Its completely flexibile and customizable. You can add content on the pages that display auction listings, and you can add new content pages outside of that as well.
Adding new content pages is as simple as it is in WordPress.
Nell Taliercio // Dec 22, 2007 at 5:43 pm
Okay, this thing has me sold.
Laurie Neumann // Dec 22, 2007 at 7:15 pm
Hi,
First, thank you, Wes for that link. It did help.
Lynn - if you don’t mind me asking, have you found it to be profitable yet? I realize you havent’ had it that long, just wondering what your general impression of profitability is.
Also - looking at the hot list, I know around Christmas time there’s going to be a lot more action going on. But do you think, in general, you can go by what the hot list says? I was looking at the link Wes posted.
Lynn Terry // Dec 22, 2007 at 7:15 pm
You’ll love it! If you are an Elite Member, log in to the Private Forum for a special deal ($20 off). If not, just go to http://www.clicknewz.com/bans.htm
Lynn Terry // Dec 22, 2007 at 7:19 pm
Hi Laurie,
I expect the site to do very well
I will be using my BANS site as a case study throughout the coming year, so watch for detailed updates & statistics.
Build a Niche Store review // Jan 18, 2008 at 11:11 pm
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Karl // Jan 23, 2008 at 11:09 pm
Lynn,
I’ve had my BANS for about a month set it up with ebay and additional affiliates. I’ve done my due diligence and have over 100 unique visitors about 5,000 hits the problem is I only get a few clicks registered through the commissions website and have only 2 sales through one affiliate which was me. My ebay section has had a lot of action through my hosts statistics but to this day have not gotten any credit of one not even the 10 buys I did through my BANS. The concept is great but something is fishy as I haven’t had any help so far.
Lynn Terry // Jan 24, 2008 at 7:27 am
Hi Karl,
When you say you havent had any help - do you mean from the BANS team? I assume you’ve posted to the BANS Member Forum?
It may just be that eBay doesnt allow you to get credit for sales made through your own affiliate link. This is common with affiliate programs - I know Amazon.com enforces this policy.
At any rate, keep an eye on it. 100 unique visitors isnt really enough to show trends, but it shouldnt take you long with targeted promotions to see if there is truly a problem.
Nell Taliercio // Jan 24, 2008 at 9:06 am
And ebay has a 7 day cookie only. If they make sales after the 7 days you don’t get credit, correct? Maybe that is the problem?
Pedro Maia // Feb 3, 2008 at 8:43 pm
Hi. New to the blog. Just love your writing style. You can be sure you have another reader. =)
Lynn Terry // Feb 4, 2008 at 7:53 am
Thank you, Pedro! Welcome to ClickNewz
Jamie // Feb 22, 2008 at 9:02 am
Hey Lynn-
I have just finished your review over BANS. LOVE it… Im in! So I am following your review step by step and am at the registering name and hosting part. Few questions.
-Can I use blogger or Wordpress as a host and then have them register my name? It seems that this would be cheaper as they are free hosting sites. I am sure you can do this but would you recommend doing this? I want to make sure I take the right direction and not cut corners.
-Obviously I am late on recieving the $20 off BANS. Do you know of any coupons out there?
Thank you for your time and for this wonderful site. You are doing a great job.
Jamie
Lynn Terry // Feb 22, 2008 at 9:12 am
Hi Jamie,
Actually you cant install BANS on one of those free blogging servers. You’ll need your own hosting account. I use and recommend HostGator, and I have a coupon code you can use to get your first month “free” (its actually 1c): http://www.clicknewz.com/995/hostgator-coupon-code-first-month-for-a-penny/
You’ll want to register your domain name at GoDaddy.com (or your registrar of choice), so that combined with using the coupon code will have you up and running for under ten bucks and less than $10/month.
Zal // Feb 26, 2008 at 4:17 pm
Hi Lynn,
I never had any experience with affiliate programs.
I understand that in order to apply for CJ or Sharasale.com , I need to have a website.
So the first step would be to decide what type of products I want to deal with and then to register an appropriate domain name at GoDaddy.
For example, I do some photography and have my photos posted on 4-5 websites. I’ll need to have a domain name more or less related to photography.
After I register the name, I can purchase BANS.
Now I have a question. When should or can I register with eBay and CJ ?
They both require to have a website, correct ?
Can BANS create a website without being signed up as affiliate with either CJ or eBay ?
If I want to create books related site, then I’ll need to register a domain name related to books?
THANKS!
any coupons for BANS?
Lynn Terry // Feb 27, 2008 at 11:51 am
I honestly dont recall if CJ.com requires you to have a website in order to sign up as an affiliate with them… you need to go to their site and try to register and find out from there. Then you’ll know what steps you need to take.
But if you do need a website, you should register a domain name related to the niche you want to target with your BANS. Go through all 3 parts of this review as I go through the niche selection process as well - that should help.
I do have an advertised discount for Elite Members at my discussion forum. Its a link that will save you $20 on BANS. You can become an Elite Member for only $20, so the cost will be the same in the end - but you’ll access to the Private Forum at my site where you can download tons more products free. If you’re interested you can find out more at http://www.selfstartersweeklytips.com/elite-members.htm
MarxistSeo // Mar 25, 2008 at 5:58 pm
no doubt is worth the 97$. it’s all about getting the right niches and the long tailed kw. good luck to you.
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