That conversation ^ happened this morning. 🙂 You can click on it to read the fun discussion. I have a quirky lifestyle, but it's an AWESOME thing - the freedom and flexibility of working online.
Which brings me to today's topic - and how I lost BIG money...
Money Talk: Don't Make MY Mistake...
I was making an EASY $3-5k per month (on the side! -on top of my regular business income) back in 2004. And then I quit. I was using Google Adwords. I got disgusted with some of their advertising policy changes and just let it all go.
The thing is, I had barely scratched the surface when that happened. I was just getting started and already raking in close to $60k/year - on the side!! I quit before I got anywhere near the real potential of it. 😐
Silly of me, I know 😯 ... but we all make decisions like that sometimes. Right?
Fast forward 10 years later, and I'm finally over my aversion (lol) and ready to put that EASY INCOME back in motion!
So this weekend I am mastering Facebook Ads. It's my TOP priority. Then I'm going to move back into Adwords with the best performing campaigns after I test, and analyze my audiences. Facebook is an awesome tool for that.
See why in this post... (lol!)
** I forgot how much I LOVE this kind of work!!
I can't believe it took me a decade+ to get over such a minor annoyance, and how much money I LOST over an emotional decision. Seriously. That said, I'm not one for regrets. I'm all about making a decision, moving forward, and making things happen...
What's Holding YOU Back?
Are there things you quit doing - for some silly reason, like me - that could really benefit your business if you started doing it again?
What have you quit, avoided, or not even started... over an annoyance or emotional aversion? Stop letting that hold you back. Get over it, and get in profit with something fun! Find your passion for it, and get back on a roll.
First, You Need A SOLID Foundation
Fortunately my free/organic internet marketing methods work exceptionally well. They work SO well in fact, that I haven't needed paid ads. Thank goodness! lol 🙂
I've been working online for 18+ years. It's my sole source of income, so I'm glad I didn't just throw in the towel over "the changes". That would've REALLY been silly.
It's very smart to have a strong organic / passive marketing & revenue base that doesn't require constant tweaking & management (like paid campaigns do). Then when you do paid advertising, it's a BONUS traffic & income stream for your business - not something you're dependent on.
I also enjoy teaching the free/easy ways. I like to keep it easy for anyone just getting started. I mentioned that recently in an email, which you can see here. You can see my free/organic marketing strategies that WORK
methods in this free download
There's TONS of potential for business building & profit with Facebook right now though, which really appeals to me. And I do miss the fun and the challenge I used to enjoy with Adwords. It was such a great time! So I'm having a blast digging into the finer details of Facebook Advertising right now.
I'm totally geeking out on it actually!
I really struggled trying to learn it until I got my hands on the PDF version. I have made more progress in fast time just having those PDF files, than I have in weeks on end - months? - of having access to the video course.
When I'm "in the zone" and being @LynnTerry and @LowCarbTraveler at the same time... 🙂
Posted by Lynn Terry on Saturday, October 24, 2015
It's such amazing information!! But it's all about having the right format to learn it, so I can actually dig in and implement on the fly. I now have it printed out in a binder, and I'm implementing everything on every page - as I go. I'm loving it!
That's a great marketing lesson, by the way:
Reach your audience in a variety of formats and mediums.
Top Take-Aways From This Discussion:
- Don't let annoyances and aversions stop you from being successful.
...I think that's referred to as shooting yourself in the foot.
- Set up a solid business base that runs automatically, even when you're away. It's worth investing your time into. It's what allows me to have an amazing lifestyle!
- Don't get stuck in ONE method of business or marketing. Methods and strategies change - a lot. Don't put yourself in a position where a single update could tank your business, or your main stream of income.
... referred to as: don't put all your eggs in one basket.
- Use a lot of variety in your content and product types (and formats) to increase your reach, and to best serve your market - in a way that gets them seeing RESULTS.
Any smart business owner knows... your business THRIVES on an actively engaged market that is seeing positive results!
- Facebook is HOT right now. Whether you use engaging Pages or active Groups, or you tap into the insane potential of Facebook Ads - it's HOT.
I hope this note finds you having a great weekend. 🙂 I am!
I also hope you enjoyed the tips & takeaways, and the freebies.
On that note, here are some more free social media marketing tips for you. Enjoy!
Best,
Lynn Terry
ClickNewz.com
p.s. Join me in the $5 Posts Quick Start Training and let's see some seriously good results!! I already have a friend of mine on board, and we're doing a "profit competition". 🙂
I haven't been THIS excited about something in my business in quite awhile. And that's saying a lot, because I truly love my work. This kind of motivation and inspiration, the kind that spurs hyper-productivity, is hard to come by though...
On the flip side, Facebook Ads WORK. Not just for growing your business and making money, but I mean: they work ON ME.
That tells me something: that I should be tapping into that!!
Here's a great example (below), and just one of many - because I've spent THOUSANDS after clicking on their highly intuitive targeting - and yes, I'm now flight searching and shoe shopping. Fun! I love my lifestyle, lol... 🙂
About Lynn Terry
The timing (and even the content) of your story resonate with me so much. I gave up on a similar type of work over changes & emotional decisions as well. Now I have lost ... so much I'd hate to count it. But I'm back and it feels like ... WOW. This is what I enjoy! Thank you!
Awesome, Matt! It feels great being back in your groove, doesn't it? 🙂
It's easy to get frustrated with situations, policy changes, even people or networks. Things change a lot, and they change fast. I'm big on "shifting with the change" and finding workarounds, but there are times you're just flat out disgusted - lol.
This happens most often when you're "gaming a system" or "riding a trend" of course - and those things are meant to be short term, so recognizing that helps. I know a lot of people have experienced this with various platforms, and I even know some people that walked away from their business altogether over it. Wow.
In hindsight, I could have easily shifted what I was doing on the Adwords platform and continued to enjoy great results. I wish I had. But I was exhausted with it and stepped away.
One of the things I love about my organic marketing methods... is that they haven't changed in YEARS. They still work beautifully. But that's because they don't rely on platforms or trends, they are based around building a solid business and serving a real market.
That said, it's nice to have a fun challenging - exciting - project again, in addition to that! I forgot how much FUN this stuff was. 🙂 *cheers*
Tonight I'm spending my last night of our vacation snuggled on the couch of our cabin having a few adult drinks. I'm thinking back to when I was doing excellent with Google Adsense....BEFORE those penalty updates hit.
I've thought so many times about doing the Adwords (Of course, I get those $100 offers from Google all the time). However, I've never bitten the bullit and tried it, guess I'm afraid of losing money I don't have.
I'm trying to put a plan in place (using that awesome purple planner - awsesome, BTW) when I return home to start making the income I deserve for all the work I put forth..., along with putting forth even MORE effort into finally getting this eBook project complete.
Please be careful about taking your income for granted and always diversify your income potential with placing VARIOUS eggs in your basket. Guess we all need to try and always think ahead and stick with the trends of making money on the net. Things are always changing!
This year, (with everything that's happened - some really bad life changing events, BTW)... I seriously need to literally pick myself up and dust myself off, AND think about where the money is within my niche, OR maybe change it slightly even. I mean, (for me) this entire year has been a huge wash out!
Lynn, again...thanks for all your great blog posts and your exquisite social networking! You've always been an excellent inspiration to me and I will always follow you.
Have an awesome evening wherever you happen to be! ❤️
I threw my hand into Google Adwords a few years ago. It worked well and, then it didn't. The adult subject matter might not be my first choice now.
Cheers!