Today - March 1st - officially kicks off our Be A Better Blogger series. Each day through the month of March we'll work on one step to improve our blogs, for a total of 31 steps by the end of the month.
I'll number each day in the title of the post, starting with the BABB acronym (BABB-1, BABB-2... BABB-31) so that you can easily identify related posts in this series and follow along in order. That will help you find the entire series too, by typing "babb" into the search box to the right.
If you are just now starting your first blog, this series will be great for you. If you have been blogging for awhile (like me), you still stand to make some substantial improvements by following the steps & ideas we'll share here. And if you dont have a blog of your own yet at all, there's no better time to start one!
"The secret of getting started is breaking your complex,
overwhelming tasks into small manageable tasks, and
then starting on the first one." - Mark Twain
During the BABB series we'll be using the outline provided by Collis Ta’eed in his article titled 31 Days To Becoming A Better Blogger, and I'll also be adding in additional resources & references relevant to each day's task along the way.
Ready? Great! The first task is a doozey... 😀
Day 1. Write a better â€˜About’ page.
A more gripping About page will help convert more new visitors into loyal readers. You can almost guarantee an effective About page by answering the question: â€œWhat does this blog have to offer?â€
I dont know about you, but this is great timing for me because my About Page is in dire need of an update. And while this is quite a task for Day One, its a great start as the About page is one of the most important pillars of your blog.
Often I'll visit blogs and want to know more information about the author - either so I can contact them, or quote them in a reference - and have zero luck finding anything at all. I addressed that recently in a post titled Dear Mystery Blogger, which is a good place for you to start.
Check out that post, and then head over to your own blog. Click on your About link, and try to view it from the standpoint of a brand new visitor. You dont know you. This is your first visit to your blog. Now read your About page.
Does your About Us page draw you in and give you a feel for the author (you)? Does it have a Call To Action? And yes, that's important - every page of your site or blog should contain a call-to-action. For a blog you might consider asking them to subscribe via email or RSS, leading them into your top posts, or leading them back to the main page to view the most current content.
Next, see: How to Write the Perfect â€˜About’ Page
There are some very good steps there to follow as an outline to creating your About Us page. With a blog I think its important to be personable and to speak directly to your reader, and in first person - not third. Keep in mind that your goal is to build a readership and to make a personal connection with your visitors. The more a person gets to know you, the more likely they are to become a loyal reader of your blog.
You also want to answer basic questions like who you are, how you can be contacted, what your experience is in regard to the blog topic, and what your readers can expect from you and/or your blog.
Okay - I'm off to re-write my own About page, and will be back to share the before & after. What I will do to make it easier is simply create a new page to work on, instead of editing my About page live. That way I can show you the difference between the two, and continue to tweak it until I am ready to publish it on the site publicly.
I spent the better part of the day working on a total re-write and here is what I have come up with: http://www.clicknewz.com/about/
If you have any questions or ideas, or good references on writing About pages, leave them in the comments section below. And when you leave a comment below, be sure to link to your blog's About page in the URL field so we can check it out 😉