“Either write something worth reading or do something worth writing.” ~ Benjamin Franklin
When you LOVE to blog, and people LOVE to read your blog...
How To Write A Blog Worth Reading
I'm going to make this short & simple for you, because you could easily complicate the heck out of it... but that's really not necessary. So here you go...
1. Blog on a topic you ENJOY
2. Write like you TALK
3. Have FUN with it!
Writing a blog worth reading, that you ENJOY writing, really is that simple. I often say "Stop blogging and start talking!" That's the key. It's exactly what makes me wake up every morning excited to sit down and talk to my audience every day.
I take boring topics like Probiotics and Compression Stockings and make them FUN. Or at least interesting to read. 🙂 On the flip side, you can take a perfectly great topic... and make it horribly dry and ridiculously boring. Don't do that. 😛
You probably know I have a low carb blog, so you may be wondering how things like probiotics and stockings are relevant on my blog. That's another trick: talk about whatever is on your mind (or going on in your own life) and MAKE it relevant!
That's called "affinity marketing" and we'll discuss that more in an upcoming post.
I just call it "smart marketing" but Affinity is a prettier term. 🙂
As just one example, I have linked to (and sold) rain boots to my low carb readers. WHY? Because we were discussing a more active lifestyle, and getting out to walk & hike daily. I bought a pair of rain boots, used the hashtag #NoExcuses - and shared pictures of Slim and I out walking in the rain. Bingo!
Don't Avoid Product Discussions (That's Silly!)
If you have an aversion to selling, or avoid mentioning products for some weird reason - STOP IT! 😛 People LOVE to discuss products! Here's a recent live example for you, with great reach and HIGH response (proof that people LOVE discussing products!):
I know what you're thinking: But is that profitable in any way? Obviously I have an angle, and of course the social reach & response is valuable in itself, but YES product discussions with your market are profitable. Facebook is currently one of my TOP TWO sources for conversions! Here's an example of "social selling":
(Netrition is one of my top converting affiliate programs in the low carb niche.)
When you make it a habit of discussing products you love, weaving "product mentions" into your blog posts, and engaging your audience in products THEY love... an interesting thing happens. They start coming to you for recommendations, asking you for YOUR link, and they ENJOY shopping with and through you.
It also makes for a much more seamless transition when you're working on paid campaigns with brands or sponsors, or sharing affiliate links, because your audience is used to hearing your recommendations and opinions. Which is smart!
I hope these quick tips and live examples get your brain turning with creative ideas. I'm going to leave it at that, because it truly IS that simple - and because I'm off to get into a little more niche fun. 🙂
If this raises any questions for you, leave a comment and let's talk! I would love to hear your thoughts too, whether you have tips to add... or you've been struggling with blog topics & reader engagement.
p.s. I told you I'd be back. 🙂
If you really want to take your blogging up a notch and finally start reaching your full profit potential, you'll want my Niche Success Blueprint. The cheapest and best way to get it is as a member of my Private Brainstorming Group. You'll also get my popular Social Marketing Results course as a member too - plus my hands on help with your business. Join us, you'll love it!