Day 15. Write a 10-page report or mini eBook. A few hours work will result in a free report you can distribute to feed subscribers only, give out to your readers and encourage them to share, or otherwise leverage to bring more traffic back to your blog. If it’s really useful, it might even go viral...
The interesting thing I picked out of today's task was to offer our report to feed subscribers only. Depending on your personal objectives, you might choose to give your report to email subscribers or to feed subscribers - or to both.
This will help you to build your subscriber base, and your overall readership, as new visitors get updated with new content from your blog.
The report you create needs to be on the same topic as your blog, or of direct interest to your ideal reader. The goal with this type of report is to build a relationship with your readers, so you dont have to load it with affiliate links - just deliver good solid content and make sure they know who you are and where to come back for more (your blog).
You may also consider writing two reports. One that you give away free when a reader subscribes, and a second low-cost report that you introduce them to in the first one. This gives you a back-end option, and also a separate product to sell at the same time. This works best if both reports are on related topics, or if the 2nd report is more detailed and valuable information after a good lead-in and curiosity builder in the first.
For more on this topic, see: Writing Reports