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  1. John
    July 12, 2011 • 8:13 pm

    When writing the description of your product, it’s easy to get lazy and copy and paste product descriptions word for word by your product supplier. Avoid this and you will avoid having search engines disregard your product page as duplicate content. A little extra time goes a long way to helping your SEO efforts.

  2. Web Design
    September 1, 2011 • 3:25 am

    What I find the most annoying is the URLs of these websites. Can you please give few tips on how to optimize the URLs of the dynamic websites?

  3. Kat
    November 6, 2011 • 3:16 pm

    I have such a hard time optimizing the individual pages of my ecommerce site. Even though it only consists of 20 pages, I run out of steam on the pages that I don;t think are as important. Maybe that’s my problem – I don’t give equal importance to all my pages ???

  4. Ann
    November 10, 2011 • 4:47 am

    This post made me think hard about the two ecommerce sites that I am currently working on. My practical experience is that my site with relatively weak non-unique content and many inbound links is ranking far higher than my other site with unique content and fewer links. Seems to me that it is the link juice that really matters to the search engines whatever they say about the panda updates.

  5. Peter Lawlor
    November 26, 2011 • 2:03 pm

    Great tips Lynn. In my experience coming up with quality content on e-commerce sites is a challenge … one that I’ve worked on for a few years. I’ve developed some ways to create outstanding and informative content for e-commerce and/or review sites. The following are a few additional tips:

    1. Write buying guides. I like multi-page buying guides extensively covering every aspect of a particular product.

    2. Publish comparison charts. These are easy to create if you’ve already covered a product line.

    3. On any product page, add a Pros and Cons section. This is easy to do, builds credibility, and adds unique content to the page that isn’t set out on the merchants’ sites. A similar technique is a 5 Reasons to buy this product section.

    4. Create a video review and then have it transcribed and publish the transcription on the same page.

    I always put myself in the consumers’ shoes and think of the types of information and questions I would have. In fact, when I research my own purchases, I pay attention to the questions I have as a consumer, and note them as ways to improve my niche sites.

  6. Matthew Rankin
    December 13, 2011 • 6:31 pm

    Nice tips, however something that I feel you’ve overlooked is to ensure you are including each item’s title within heading tags (e.g. ). Google really loves these tags and pays particular attention to the works sitting between them.

  7. rupak npali
    January 12, 2012 • 10:24 pm

    I am e-commerce programmer and have never thought about this tips, i am very grateful for your posts as this helps me in marketing as well :)
    Thanks a lot

  8. Billy Brooks
    February 5, 2012 • 3:46 am

    Its a great post Lynn. I am going to opening a Ecommerce site for my products. So, this tips are very helpful to optimize my site. Thanks for sharing.

  9. DJ
    March 2, 2012 • 5:39 pm

    These are very great tips. We always try to alter the product descriptions to make us a little more unique, but it is always tough to do. The biggest thing is to make sure that you know your products!

  10. Laurie
    March 4, 2012 • 7:48 pm

    Hi Lynn,

    Thanks for the great information. Do you have any ideas on how to get links to an ecoomerce (gift basket) site? I”m having a tough time with that. Trying to find blogs to guest blog on about gifts is not easy! And most the ones I find to leave comments on are “no follow.”

    Any advice would be greatly appreciated.:-)

  11. Dave
    March 27, 2012 • 8:02 am

    I would add that patience is key. Lots of people will follow your optimization steps and then expect instant results, when in reality it can take weeks, or even months, for the traffic to really start rolling in. So, if things don’t pick up straight away, please keep at it!

  12. Steve
    March 30, 2012 • 9:28 pm

    Thanks for the tips Lynn. Do you find that CMS / ecommerce solutions such as Joomla actually create more problems for SEO than help? Non customizable title tags seem crazy to me, especially if you have may pages with many types of products. Why does the home page title have to have a spot on every page?

  13. Beattie
    June 26, 2012 • 8:36 am

    I was researching how to improve the title tags on our gifts store and I came across this article from you Lynn which had even more information than I was expecting.So a big thankyou!

  14. Laurie
    August 20, 2012 • 3:46 pm

    Good tips – thank you. I forgot about the internal linking of pages – thanks for the reminder.

    I would also add to optimize the alt tags on the product images with your keywords. Gotta do all you can!
    Laurie recently posted..Half ApronsMy Profile

  15. Taran
    October 20, 2012 • 4:45 am

    Great article.This is such nice info, I got so much to learn from this post.Thanks for sharing such nice info.

  16. Fernanda Monge
    July 7, 2013 • 1:17 am

    Step #6 is my biggest problem so far. I can’t get my head around all this social thing. Any advice on where to start?


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