Comments on: How To Optimize An Ecommerce Site

By: Billy Brooks@Designer Engagement Rings

Billy Brooks@Designer Engagement Rings — Sun, 05 Feb 2012 08:46:27 +0000

Its a great post Lynn. I am going to opening a Ecommerce site for my products. So, this tips are very helpful to optimize my site. Thanks for sharing.

By: rupak npali

rupak npali — Fri, 13 Jan 2012 03:24:34 +0000

I am e-commerce programmer and have never thought about this tips, i am very grateful for your posts as this helps me in marketing as well
Thanks a lot

By: Matthew Rankin@USA Proxies

Matthew Rankin@USA Proxies — Tue, 13 Dec 2011 23:31:30 +0000

Nice tips, however something that I feel you’ve overlooked is to ensure you are including each item’s title within heading tags (e.g. ). Google really loves these tags and pays particular attention to the works sitting between them.

By: Peter Lawlor@Website Template Reviews

Peter Lawlor@Website Template Reviews — Sat, 26 Nov 2011 19:03:28 +0000

Great tips Lynn. In my experience coming up with quality content on e-commerce sites is a challenge … one that I’ve worked on for a few years. I’ve developed some ways to create outstanding and informative content for e-commerce and/or review sites. The following are a few additional tips:

1. Write buying guides. I like multi-page buying guides extensively covering every aspect of a particular product.

2. Publish comparison charts. These are easy to create if you’ve already covered a product line.

3. On any product page, add a Pros and Cons section. This is easy to do, builds credibility, and adds unique content to the page that isn’t set out on the merchants’ sites. A similar technique is a 5 Reasons to buy this product section.

4. Create a video review and then have it transcribed and publish the transcription on the same page.

I always put myself in the consumers’ shoes and think of the types of information and questions I would have. In fact, when I research my own purchases, I pay attention to the questions I have as a consumer, and note them as ways to improve my niche sites.

By: Ann@Learn Piano

Ann@Learn Piano — Thu, 10 Nov 2011 09:47:37 +0000

This post made me think hard about the two ecommerce sites that I am currently working on. My practical experience is that my site with relatively weak non-unique content and many inbound links is ranking far higher than my other site with unique content and fewer links. Seems to me that it is the link juice that really matters to the search engines whatever they say about the panda updates.

By: Kat@ Legit Online Jobs

Kat@ Legit Online Jobs — Sun, 06 Nov 2011 20:16:29 +0000

I have such a hard time optimizing the individual pages of my ecommerce site. Even though it only consists of 20 pages, I run out of steam on the pages that I don;t think are as important. Maybe that’s my problem – I don’t give equal importance to all my pages ???

By: Web Design

Web Design — Thu, 01 Sep 2011 08:25:48 +0000

What I find the most annoying is the URLs of these websites. Can you please give few tips on how to optimize the URLs of the dynamic websites?

By: John@ecommerce website builder

John@ecommerce website builder — Wed, 13 Jul 2011 01:13:32 +0000

When writing the description of your product, it’s easy to get lazy and copy and paste product descriptions word for word by your product supplier. Avoid this and you will avoid having search engines disregard your product page as duplicate content. A little extra time goes a long way to helping your SEO efforts.

By: Axel@Linfröolja

Axel@Linfröolja — Thu, 16 Jun 2011 10:55:12 +0000

Of course Albin! SEO + ecommerce is a good combination if you’re using the right tools.

By: Jackie@Inventory Software

Jackie@Inventory Software — Fri, 10 Jun 2011 20:47:57 +0000

Good post – it may seem like a lot of work to optimize your e-commerce products but it is something definitely worth doing, now with all these Google Panda updates.

By: marshjosem

marshjosem — Wed, 18 May 2011 06:36:40 +0000

hi Lynn,
i have read through your lines and i admired by your writings. I have an E-commerce website which consists of 100000 pages, can you tell me how to optimize and make all of them indexed by search engines.

By: Maria Pavel@CNA Training

Maria Pavel@CNA Training — Sat, 30 Apr 2011 22:09:19 +0000

I do have an online store, though it isn’t selling anything right now. I made it as an experiment to see how it goes. The conclusion i reached is that if you’re not serious about it, you should just forget it. Imagine having over 1k products in store, adding a comprehensive description for each and than not selling anything is a waste of time.
Building a blog for the store also helps a lot, i just haven’t got to that part yet.

By: Bedding reviewer

Bedding reviewer — Mon, 18 Apr 2011 11:56:10 +0000

Hello Lynn,

Social media sites like Facebook and Twitter became much more relevant to e-commerce when search engines started to index them. Social media postings tend to affect search rankings only temporarily, though, so it’s best to post regularly. There are auto-posting tools on which you can pre-load posts for some social media sites to help you have a consistent presence. I have a blog about bedding and accesories, and it’s every a pleasure to watch my project grow.
Thank you for sharing your helpful tips!

By: liz @ gibson learn and master guitar

liz @ gibson learn and master guitar — Tue, 05 Apr 2011 19:01:31 +0000

These are all great ideas Lynn but I find that doing them all can be a little overwhelming. I’ve recently got active with the social Q&A sites, I’m hoping with several days of working at it I’ll see some positive results. Thanks so much for the great tips

By: Stella @ Strategic Internet Marketing Tips

Stella @ Strategic Internet Marketing Tips — Fri, 01 Apr 2011 14:45:19 +0000

It never really occurred to me that “its harder to get links to sales pages than it is to get links to quality content’ but thanks to your actionable steps to work around it.