I met Bill Seaver, owner of Micro Explosion Media, a few weeks ago at a breakfast meet for NashvilleGeeks. Bill ‘pitched’ me a question, as part of his Social Media Batting Practice - and it was no easy question! Here’s the scenario that I was pitched…

How would a local entertainment venue (mainly musical arts) use social media to grow its fan base and increase single performance sales and season memberships? Assume the venue has a reputation of being a “black tie only” establishment, but in reality caters to music lovers from all walks of life. It recruits some of the most famous acts in classical, jazz, pops, cabaret and rock music and is known throughout the region. They sell out several shows a year for the more famous names, but want to be full for every weekend and weeknight show as well. What should they do?

You can see my answer here…

Enjoy!