Balancing Quantity and Quality
I have about a dozen active projects (domains) but near a hundred in total. My goal this year is to launch each of them and get them rolling. The management of it all is certainly the main concern, so my current priority is in planning and automation.
I intend to automate as much of the maintenance and marketing as possible, without risking the quality of each project. There’s a balance there, and figuring out the key to achieving that balance is what I am working on now.
Outsourcing is going to be a big part of this key, obviously. Anyone else battling for balance between Quality and Quantity in regards to multiple online projects? I’d love to hear what you are considering, or what is working best for you!
Tags: internet marketing, web development, website management, project management, automation, outsourcing, online business
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How in the world are you DOING that?!?
A dozen sites seems incomprehensible to me, let alone a hundred.
So, when are you releasing the report on how to do that?
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I’m still waiting to write my review, “Dig The PIG’. Soon??
Follow me @DanReinhold on Twitter.
I have a couple dozen domain names, and half of those are active. Unfortunately, only 3 of them are really making any morey, so I decided to focus.
Instead of creating more sites, I am going to concentrate on those I am passionate about and become an authority on the subject.
I don’t know how some people juggle so many sites. Like you, I would love to hear how you can create a balance in my work.
Adriana
Follow me @adrianacopacean on Twitter.
I think sorting the work associated with these sites into catagories or seperate tasks is a good start.
First, there is the addition of new content.
One thing I’ve noticed about this; it is much less time consuming when you become practiced enough to create an article in less time; say 10 minutes instead of an hour. Also, there are scripts available which let you ‘que’ up multiple articles, and automatically post them at specific intervals. This eliminates the time taken to post at individual websites. Obviously an extension of this is using automated software to gather new content, but that reduces quality.
Next is traffic.
It seems search engines will automatically keep directing traffic to a site with enough optimized content about a topic.. even w/o regular updates. A one-way natural link building campaign helps SE traffic, sends traffic directly, and requires no ongoing maintenance. Of course, article writing is similar.. though it may require some maintenance as the articles age in directories. Of course these things can be easily & cheaply outsourced, even articles. I am actually doing this work for someone right now.
Other catagories depend on the type of sight.
Affiliate income is about as passive as content, however direct sales require ongoing customer service which is hard to outsource.
Forums, Social Networks, Link exchanges, and similar ‘community’ type sites also require ongoing maintenance, although it can be outsourced. In the case of forums, members of the community may even be willing to volunteer due to the opportunity for learning & interaction w/ the community!
In the end, it comes down to the function or focus of the sites, and which seperate tasks are associated with them! My sites are currently content sites which do not require regular updates. Also, my client site handles the customer service and non promotional tasks on their end, so its similar to my content sites.
So, what tasks need to be performed!
Thanks for reading, and I really enjoy the community you’ve created Lynn;
Kevin V.
I too have at least a half a dozen right now, with another half “started”. But I’m only generating noteworthy income on about 3.
I’m too busy trying to centralize/standardize my sales/customer service at this point to push forward on improving the quality & quantity of offerings. After putting something in place to handle the mundane, I hope to focus more on the creative end again.
Wow..what a great point to bring up here in this topic from Lynn. Because I believe going deeper into this topic – what comes to surface is the actual future of internet marketing. Meaning: The way to balance 100s or even 1000s of affiliates is to master your command center, your war room or your central intelligence center. I believe the more simple your command center then the more powerful your whole. Example: There are 18,945 Copywriters online to help us (just example) — the wise internet marketers of the future will select 2-3 whom they feel are the best out of the whole. Like Dr. Eric Schmidt said, Chairman of the Executive Committee, Chief Executive Officer of Google and “just yesterday” now on the board of directors for Apple Computers said this: “The correct strategy is to embrace everything, work on your speed and quality.” Manny p.s. This was my first post here on Lynn’s Blog and im happy to be here as I have been reading her Blogs for about a month and have read some powerful material here for sure…:)
I’m in the same boat. Lots of ideas, too little time. I’m bit by bit mastering the automated side of things, but creating quality content always takes time or money.
My main focus is still on my main site, but I’m learning to set aside time to build others and get them properly launched.
On the plus side, if I have writer’s block on one topic, there’s always something else to write about.
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