The Different Types of Web Content

There are many different types of content: blog content, website content, newsletter content, profile content, audio & video content, content that makes sales, content that gets links, content that builds relationships…

Before we dig in to the Content Development series, its important to look at all the different types of web content. Which types you use will depend on your business model of course, and each type has its purpose towards your end goal.

We'll do this in simple list format, which you can refer back to when creating (or modifying) your Content Plan - which will be the next topic in this series.

Website Content

• Index/Introduction
• Sales Copy
• Product Descriptions
• Testimonials
• Reviews
• Resources
• News
• How-to Information
• Topical Discussions
• Downloads
• FAQ
• Contact Information
• About/Company Info
• Navigation/Site Map
• Policies/Agreements

Blog Content

In addition to some elements from the Website Content list, a blog may also contain these unique types of content:

• Category Descriptions
• Blog Roll
• Guest Posts
• Comments

Mailing List Content

• Sales Copy
• Redirect Page
• Confirmation Email
• Confirmation Page
• Follow-up Message
• Autoresponder Series
• Email Messages

External Content

• Search Engine listings
• Directory listings
• Social Networking Profiles
• Forum Posts
• Squidoo Lenses & Hub Pages
• Articles
• YouTube Videos
• Guest Blog Posts
• Press Releases
• eBay Auctions

We'll add to this list as we go. If you have suggestions or additions, feel free to leave them in the comment section below. Next we'll go over how these elements work together, and how you can map out a productive content plan.

Best,