Comments on: Content vs Marketing

By: Shopping for a Mini HD Video Camera?

Shopping for a Mini HD Video Camera? — Thu, 19 Nov 2009 19:12:36 +0000

[...] Not me. I’m not a Flip fan. And by the way, there’s a reason that the Flip Video MinoHD ranks #2 in Electronics on Amazon.com – its not because its the best mini HD video camera on the market. Its because of the viral marketing buzz. [...]

By: Lyndsey

Lyndsey — Tue, 24 Feb 2009 09:17:40 +0000

Hi, thanks for the opportunity to cover this important topic. Great stuff my friend.

By: Steve

Steve — Tue, 06 Jan 2009 16:33:43 +0000

You’ve pretty much said it all. Marketing takes effort, and in the end the work will return the favor. Just depends on how hard you try.

By: Phil

Phil — Tue, 23 Dec 2008 05:56:55 +0000

Completely agree about the 4-hour Workweek. Way over hyped. This first and only one I saw challenge Ferris on his ideas was Donny Deutsch of The Big Idea … until now. Nice call on that one.

By: alocalseo - Boris

alocalseo - Boris — Tue, 23 Dec 2008 05:32:56 +0000

I just came across your blog, read a few posts, and wanted to says thanks before leaving. I enjoy your common sense approach!

By: Cath Lawson

Cath Lawson — Mon, 22 Dec 2008 19:26:46 +0000

Hi Lynn – I’m glad you said at the end that you liked the Australia film. It’s out in the UK on the 24th and I’ve been looking forward to it.

Good marketing and an average product wins over bad marketing and an awesome product any day.

I wouldn’t say 4 Hour Work Week was the worst book I’ve read. But I knew a lot of the stuff in there. And I thought some of it was complete bull. It made Adwords sounds like a money machine that you could set up and leave forever.

And it might be just me but I’ve found it way tougher than that – and even using a great Adwords guide, I didn’t find it easy. In fact – I’ve found it much harder than SEO. And I couldn’t imagine being able to set up a campaign and leave it, while I travelled the world.

By: Pamela

Pamela — Mon, 22 Dec 2008 14:45:30 +0000

I am learning from you every post. Thanks Lynn

By: Paul

Paul — Mon, 22 Dec 2008 14:24:17 +0000

Thanks Lynn.

Solid as usual.

For regular readers – notice the WAY Lynn delivers content. She’s leading by example in content and marketing and for SEO results.

Reread the article from the three different views… 1. a content standpoint. 2. A marketing standpoint. 3. An SEO standpoint

Merry Christmas!
Paul

By: James Clark

James Clark — Mon, 22 Dec 2008 13:56:12 +0000

Well I could not agree you more. In 21 century thinking you need balance. There is talking these days about Knowledge vs. Imagination. That is, which one is more important?

My answer, is you need both. You will find that in order to be successful, balance will be the end result.

But keep in mind, you were born with imagination, knowledge is something you gain through your parents, and the education system.

For the new marketer, I donâ€™t know what advice I could give; accept learn both, in what every way that is possible.

Jimmy.

By: Alex Newell

Alex Newell — Fri, 19 Dec 2008 17:20:07 +0000

I guess I’m an idealist. I wish that the best marketing was simply to produce great content.

i.e. “Build a stadium they will come”

Pure “Hollywood” of course.

More correct is, “Get a good PR gal, they will come”

All The Best

Alex

By: Ali Viljami

Ali Viljami — Fri, 19 Dec 2008 15:02:05 +0000

You are right, good marketing is always needed.
And if you are committed in what you are doing and work hard for it, even if the quality is not so good, it will be a top seller (if marketing is done right). There are all kinds of souls out on internet, there must be at least a few that loves you:-)

/Ali – AliBlogging.com

By: Chester

Chester — Fri, 19 Dec 2008 00:48:59 +0000

Exactly!
Marketing should have higher priority in whatever project that we have because even the best product would not sell very well without good marketing.

By: Alan

Alan — Thu, 18 Dec 2008 14:52:43 +0000

Andrei,

Great marketing is all you need if you’re only interested in the one-off sale, and don’t care about your reputation.

To build a business, you need great content as well. That keeps people happy post-sale, which is vital for long-term success.

Ta ra

By: Hunter Nuttall

Hunter Nuttall — Thu, 18 Dec 2008 02:36:42 +0000

Point taken, but I find it strange that you’re using the 4HWW as an example of a terrible book. I think it absolutely deserved to be a best-seller. Harry Potter, on the other hand…

Anyway, opinions will differ of course, but I agree with you about the importance of marketing.

By: John Sifferman - Real World Strength Training

John Sifferman - Real World Strength Training — Wed, 17 Dec 2008 23:17:27 +0000

I totally agree. I read the 4-hour workweek, and felt cheated for my money. I got a couple good ideas for time management, but that’s it. Then I couldn’t figure out what the big deal was about it – everyone in my circle was talking about it like it was the best thing since sliced bread. At first, I thought I was missing something, but going back to the book confirmed my initial thoughts – just well marketed “junk content.”

Anyways, it worked for Ferriss – he’s got a TV show now – but it looks like it will just be a re-run of his book launch.

Thanks Lynn!

John Sifferman