"I'm still not convinced that Internet Marketing isn't just a bunch of Internet Marketers selling Internet Marketing products to other Internet Marketers..."
Internet Marketing can mean a lot of things: promoting your existing business on the internet; promoting a pay-per-lead affiliate program with pay-per-click advertising; blogging about an interesting topic and monetizing it with advertising or affiliate sales; running a discussion forum on a hot topic; creating a niche affiliate site that sells pet toys or athletic shoes; starting a service-based business that you manage virtually and promote online...
Internet Marketing simply means that you are marketing... on the internet.
There are a lot of people that teach Internet Marketing that have never been successful at marketing anything online outside of the Internet Marketing niche.
There are even people trying to teach Internet Marketing that haven't been successful at all. You should be wary of these folks, and also of the temptation to become one of them.
There is a little pocket of space on the internet known as the IM scene or the IM space where Internet Marketers of all skill levels congregate and talk among themselves. They network, tweet, blog, consume each other's products & podcasts... and become so entrenched in the scene that they begin to believe they are "Internet Marketers" simply because they're part of this 'elite club'.
C'mon... Seriously - that's like AOL users thinking they were on the internet back in the late 90's - when most of them had never even left the AOL intranet at all! I knew people who had 'been online' for 2 years - that had never even been on the internet (lol).
If you're time spent online consists of "everything Internet Marketing" this might be a good opportunity to take stock.
Who are you? What is your business? What are your skills? You should be studying the Market Leaders in your niche, and creating a readership & following in your own market.
Everyone who intends to make money online, promote a business on the internet or start an internet business should study Internet Marketing. Not to be consumed by that community, but to study and then apply the methods to their own business model.
Just imagine for a moment... how much more you could earn by implementing the Butterfly Marketing or Traffic Secrets 2.0 (etc!) strategies - than you could by trying to resell those products to other people.
I'm one to talk, you say? I have been involved with this industry since the late 90's (this is my 13th year). I have the skills, the knowledge and the experience to hold the position of a Market Leader in this niche.
I also use the strategies I learn (and teach) in other niches myself. I have dozens of niche affiliate sites in a variety of markets, which is where most of my case studies and ideas originate.
I have watched the market grow and evolve firsthand over the last 10+ years. And personally, I think it's high time for a wake-up call, and for positive change.
Cut the apron strings already! Step outside the Internet Marketing space and claim your own profitable space on the 'net. So what if you're never going to be John Reese. Be the John Reese in your own niche!
Figure out what you're going to do online, and then do it 100%. With the same passion and addiction that thousands have for the so-called "Internet Marketing club" (the AOL of online marketing).
If you're not sure that Internet Marketing isn't just a bunch of Internet Marketers selling Internet Marketing products to other Internet Marketers... then get out there and prove it.
p.s. I buy a lot of products online - and not just info products. I bought my dishwasher, computer desk, airline tickets, home decor, laptops, home electronics, patio set, gifts, etc online. I also sell these types of products online (as an affiliate). There's more to Internet Marketing than ebooks and membership sites...