As you have probably heard by now, John Reese opened the new Opportunity.com website recently. Everybody and their brother has promoted it over the last couple of weeks. I waited until the hooplah died down a bit, quietly checked it out and decided to subscribe and give it a proper review.
Obviously I am one of John's affiliates. There's no secret about that. So of course I wanted to review it for possible recommendation. But I also signed up to see what I could learn, and how I could benefit from the training & resources as a Niche Affiliate Marketer myself.
My thoughts? I'll give you my honest assessment...
First, to get an idea what John Reese is offering at Opportunity.com, watch the 10-minute video on the main page. There is no other sales copy, which I thought was a brilliant model. In the video you'll see the main resource in the members area, which is an affiliate program database complete with alerts and management features. There's nothing else like that on the web - period.
If you've ever tried Affiliate Marketing then you know what a chore it can be to locate the right affiliate programs, and keep up to date on new offers in your niche. I always recommend checking the main affiliate networks (CJ, Share-a-Sale, LinkShare, etc) and also doing a search for independent programs. But like I said, it can be a chore to try to do all of that manually - especially since you want to keep an eye out for new offers.
I tested the affiliate program database myself and was very pleased with it. I found two new merchants within 5 minutes for one of my older sites - each from a different network, with very good payout rates. I even found a new bobblehead program!
In addition to the database & alert features, which is worth $39 all on it's own, there is a training center inside with detailed training videos teaching practically every aspect of Affiliate Marketing. As you know by now, video is not my favorite format. Fortunately John Reese has a knack for creating high quality videos that get and keep my attention, and I have to admit... I actually enjoyed them.
I started at the beginning and went through each of the 3 introductory videos. These make up a very complete Getting Started guide for the total newbie - but are chock full of thoughts and reminders that even I appreciated. In Video 2 he goes through the "3 Main Affiliate Models" which I found very interesting. It actually has me considering some new methods (more about that in another post).
The "Art of Preselling" section in that same video was awesome. I had to go back and jot down notes on that one - definitely things I want to use on every single affiliate promotion from now on! And John is right about there being "no selling" in Affiliate Marketing. The merchant makes the sale!
Here's a breakdown of what you'll find in the Training Center (so far):
- Getting Started Checklist
- Intro Lesson 1
- Intro Lesson 2
- Intro Lesson 3
- Article Examination
- Competitive Analysis
- Google Alerts
- Google Trends
- Google Keyword Tool
- Spy Fu
- Competitive Research
- Writing Effective Ads
- Keyword Domains
- Landing Pages
- Quality Scores
- Google Search
- Content Network
- Language & Location
- Negative Keywords
Traffic From Content
- Article Marketing
- Creating Podcasts
- Hiring Writers
- Trend Watch
- Competitive Analysis
- VEO (Video Optimization)
- Video Responses
- Video Distribution
- Blog Participation
- Social Bookmarking
- Affiliate Army
- Affiliate Marketing Cash
- Outsourcing Secrets
- Automatic Email Vol. 1
- Automatic Email Vol. 2
- - - - -
Let me just make an obvious point here. This is a membership site. The join rate is $39.95 per month. What you see above is what is available to members so far - there are new reports and affiliate training modules coming. If you join for only ONE month and spend that month studying just these lessons alone... it would be well worth your 39 bucks.
Obviously you can cancel your membership at any time. You'll be hard pressed to get this level of training at this price from a man like John Reese anywhere else
I'll be honest with you. I tried really hard to find some shortcomings with Opportunity.com. The only thing I could really come up with was the fact that the training is done by video. Some people will love that, some people won't.
I'm one of those people that doesn't particularly care for video format, but I let it run in the background and listened in while I was doing other things. I do love the organization of it (outlined above) which makes it easy to go right to methods that interest you most at any given time (PPC, Content Development, etc).
The Opportunity.com videos really have me inspired, and full of creative ideas. I decided to get a copy of the AffiliateTheme by Unique Blog Designs (the Super Affiliate version) and venture into some new niches to test a few different methods.
Oh - and someone asked me about upsells and OTO's (one time offers). When you join Opportunity.com you'll be given the option to subscribe by the year at a huge savings - otherwise you can join on a month by month basis. You'll also get an offer to order a Starter Package: 8 professionally designed squeeze pages each for different niches, complete with free reports and a follow-up email series.
I'm ready to kick my Affiliate Marketing efforts up a notch or two, and this is just what I needed to really get me in gear. I ordered the starter package too, which should deliver sometime within the week. I look forward to using those, with my own unique twist & additions of course, to really put some of this good training into action!
One last thing. There was a 3-page download available during the pre-launch phase. It is handwritten notes by John Reese in PDF format. If you missed that I did save a copy, which you can download here:
p.s. If you want to succeed at Affiliate Marketing, give Opportunity.com a test drive for one month. Sign up, learn everything John Reese is willing to teach you in each of the training modules, and start putting it into practice. You really can't beat this 'Opportunity' for only $39.95.
p.p.s. John Reese shares my interest in promoting physical products as an affiliate - in addition to virtual products. It's nice to see solid training from a REAL affiliate marketer!
---- UPDATE: July 8----
1) Improved Search and Sort filter in category listings in Affiliate Offer Directory and my Opportunities:
- Keyword Search
- Network search
- Calendar search function
- Ability to reset search
2) Added over 2.5 times more viewable listings for new offers in Affiliate Offer Directory.
4) Improved Training Center:
- Added a new "Tutorials" section
- Added 5 new Step-By-Step tutorials - now follows logical sequence:
Affiliate Site Action Plan: This is a step-by-step tutorial which guides you on how to properly set up your first affiliate site, as well as how all of the parts (landing page, download page, email series, etc.) tie together.
Dummy Site Tutorial - This is an example of an affiliate site, landing page, and download page for you to review, so you'll know what your affiliate site set-up should look like.
Edit Download Page - This tutorial shows our Starter Package customers (and regular members) how to edit the download page so you can provide the free report to your prospects after those prospects have requested it from the landing page (and after they've clicked on the link within the confirmation email).
Edit Landing Page - This tutorial shows our Starter Package customers (and regular members) how to edit the landing page that offers a free report to their prospects.
Upload Landing Page - Before you can start driving traffic to your opt-in landing page you need to know how to make that landing page LIVE on the web. This step-by-step tutorial will show you how to upload your landing page file to your hosting account.