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  1. Scott Lovingood
    September 2, 2009 • 10:58 pm

    When I am talking I am creating content? WOW I should never run out of things to write about :)

    I love the idea of using conversations and Tweets as the foundation of a blog post. I have gotten several ideas from reading posts on someone else’s blog as well. If they are struggling with an issue and I can contribute in a way that goes beyond a blog comment, I write a post about it and link to their original discussion.

    We all have far more knowledge than we want to admit. We just have to take action. Taking existing material and creating new products with it is a fantastic way to leverage our intellectual property.

    We see it all the time and don’t think anything about it. A book, a movie, a TV show, etc. All of them can be re-purposed material.

    Great article on the differences of good and bad re-purposing.

    Now to create some video slide shows and audio files :)

    • Lynn Terry
      September 3, 2009 • 9:18 am

      There is an added benefit to blogging your response to someone else’s post, vs just leaving a comment. Doing that creates a trackback on that person’s blog post, which is a great way to get a relevant inbound link – and also to invite their readers over to your own blog.

      Obviously this has to be done with a thoughtful, quality post – a relevant addition to the original discussion. Otherwise the blogger will not approve (or delete) your trackback from their blog.

      I always advise this if you have a blog on the same topic, and have more than a line or two to say in response.

      • Mike
        September 3, 2009 • 10:51 am


        That is an awesome tip! Responding to a blog post by posting your response on your own blog and getting the trackback link. That is a great technique much better than just a regular comment where you get virtually no SEO credit.

        Thanks for all the great info in the post. It should get everyone’s creative juices going.
        Thanks, Mike

  2. Coree Silvera
    September 3, 2009 • 1:42 am

    Hi Lynn,

    Thanks for the great advice, as usual. I appreciate how you take the simple things we tend to look past and remind us to use everyday events as content. Similar to your tip on using forum posts, I’ve also found that by reading and commenting on other blogs that it has sparked up some conversation and interesting topics to use on my own blog. Sometimes the comments end up having a whole new side topic going on.

  3. Alex Yeo
    September 3, 2009 • 1:55 am

    Hi Lynne,

    I felt we shouldn’t submit our articles on own site to as well. Not because of the duplicate content issue, but because the reader who has read your article on ezinearticles might came across your article AGAIN on your site again. To me that’s not providing value to him.

  4. clarky
    September 3, 2009 • 4:30 am

    I agree with you. If you submit the same articles to bothe and your blog, the result may be horrible. So I don’t do that, I’d rather submit new articles to if I do this.

    • Lynn Terry
      September 3, 2009 • 6:05 am

      This is true Alex & Clarky, but with my blog sometimes I will pull great content out of the archives and use that for article submissions. I often freshen it up a bit when I do that, but when promoting my blog it’s unlikely the reader will come across that same topic when they visit since it’s buried in the archives.

      I only do this with great posts that don’t seem to rank well (not in the top 30) and that are no longer getting readers & comments. And given that I’ve been blogging for more than 5 years, I usually go at least 6-12 months back in the archives…

  5. Dan Reinhold
    September 3, 2009 • 6:24 am

    Another great “how to”, Lynn!

    Liking the optin box at the end of the post, good idea.


  6. Linette Daniels-The Business Doctor
    September 3, 2009 • 8:37 am

    Love this post Lynn. I have been told to spin and I never have because it just didn’t sit well with me. After reading your post, I now know why and what to do about it. Thanks again!

  7. Article Marketing: 3 Tips to Save Time
    September 3, 2009 • 9:57 am

    […] Rework Content You’ve Already Created. No sense re-inventing the wheel.  Have you written a great blog post, email article or special report that can be reworked into one or more new articles? Can you slant the angle to reach a new audience?  Although you can distribute work you’ve already created as is, reworking the content into something fresh and new will help you get the best mileage in terms of search engine optimization. Here is a great article about how to re-purpose your content the right way. […]

  8. Ken
    September 3, 2009 • 10:03 am

    Hi Lynn,

    This comment doesn’t relate to this great post but this is my first time to your blog…Great blog!
    I came across you from IMTW through Itunes. I have been listening to some of the podcasts and really appreciate your style to Internet Marketing. I signed up for your newsletter and will visit regularly.

    • Lynn Terry
      September 3, 2009 • 10:06 am

      Thank you, Ken – Welcome to ClickNewz :D

  9. Charlie March
    September 3, 2009 • 10:04 am

    Lynn, you mention artice directories and EzineArticles in particular. Do you believe it is worth the effort of submitting articles, especialyl repurposed articles to them, thather than creating a unique page of content for one of your own sites?

    • Lynn Terry
      September 3, 2009 • 10:08 am

      Absolutely – you should be doing both! To answer your question “is it worth the effort”: yes. 20 minutes of writing in exchange for a permanent inbound link, your content potentially going viral, and indirect top rankings through your submission – yes, all day long!

      • Charlie March
        September 3, 2009 • 4:01 pm

        I was hoping you’d say that!

        I started an article writing spree a few weeks ago and the few articles I have submitted are showing results in terms of views and clicks, (even after a few weeks) but it is longer term results I am hoping to see. Knowing it works (rather than hoping it does) will help to spur me on!

        • Marketing Kitchener (ryan)
          September 7, 2009 • 12:17 am

          It is absolutely worth it charlie, if you do a little keyword research before posting the article and toss a low competition high search volume keyword in the title of the article you could easily grab up a 1st page google ranking for the keyword. If that happens you will see residual traffic for sure.

  10. TrishL
    September 3, 2009 • 10:04 am

    Excellent post, Lynn!

    I just published a post about time-saving tips related to Article Marketing. I definitely do not advocate article spinning – but am all for getting extra mileage from research and work you’ve already done – as long as it translates into fresh and unique high-quality content.

    I added a link to this post to give my readers even more ideas on how to do this the right way. Thanks for the great ideas!

  11. Lydia, CluelessCrafter
    September 3, 2009 • 12:27 pm

    So many ways to break a stellar post up and make it accessible to a larger audience. I never thought of breaking the audio from the video and submitting them in different venues. Thanks!

  12. Angie (Losing It and Loving It)
    September 3, 2009 • 12:32 pm

    See, I need to hear and read things over to get a grasp on this stuff. I appreciate all the good tips you share and I feel I am moving along as far as content goes but I need to do more. I have never submitted an article to a directory so that is one of my goals for this month!

  13. Gary
    September 3, 2009 • 12:51 pm

    What if I don’t have any content and don’t know how to write posts or articles and I want to get a blog started? Where can I go to find articles or posts, can I repost other peoples content or is that frowned upon?

  14. Does Your Blog Content Wither and Die? Revive It!
    September 3, 2009 • 3:57 pm

    […] I happened across a recent post from AWeber customer Lynn Terry with some good thoughts on this topic. Tags autoresponders, blog newsletters, content ideas Related Articles: Using Email to Grow […]

  15. letian
    September 4, 2009 • 1:36 am

    thank you for sharing i learn a lot from your article

  16. money24seven
    September 4, 2009 • 3:09 am

    Hi Lynn readers posters bloggers all – I have been intrigued with this valuable link-back method for some time as you point out here from above – (“There is an added benefit to blogging your response to someone else’s post, vs just leaving a comment. Doing that creates a track-back on that person’s blog post, which is a great way to get a relevant inbound link – and also to invite their readers over to your own blog”) – What confuses me a little is the opportunity everyone misses out on – it is to expose a keyword that relates to your blog if at all possible with a couple of relevant keywords in the name and address tags above – surly it would be better all round if we all used this address form above for our businesses and then signed off in the body with our names – as I have demonstrated here – because usually unless they are folks like you Lynn – no one is really bothered who we are when commenting on a blog people are more concerned to what the comment is about surly? –

    All my best to one n’all
    Phillip Skinner

    • Lynn Terry
      September 4, 2009 • 9:34 am

      Some bloggers won’t approve your comments if you use keywords in the “name” field. Some will. A lot of people do that, so there’s nothing new to it really.

      The difference between that and a trackback, where a trackback is a good option, is that trackbacks get a higher click through rate than comment links.

  17. Easily Create Your Own Rebrandable Reports | ClickNewz! Internet Marketing Blog
    September 4, 2009 • 8:11 am

    […] way to create your own short reports – and why you should. I followed that up with some more easy content development tips you could use to create reports […]

  18. xpirtdesign
    September 4, 2009 • 3:35 pm

    yeah you shouldnt keep resubmitting the same articles to the same site and its better to change your articles once a month and submit them to different article submission sites thats what im doing if anyone thinks i should do something differently than can you tell me i find that it is the best way what do you guys think?

    • Lynn Terry
      September 4, 2009 • 6:40 pm

      If you’re just submitting random content to article directories for the sake of backlinks, that’s one thing. I prefer to do it with a more specific objective – leading the reader into a specific offer or page with intent to convert.

  19. Alex Lim
    September 5, 2009 • 3:33 am

    Considering personal preferences of visitors in terms of info snacking is a great idea. It’s very true; some people are too lazy to read so they prefer listening. I myself look for videos instead of articles when I feel my eyes are too tired to read. Videos and audios are helpful for those people who have eye problems and want to go through useful information updates in the web. ss

  20. Chastill
    September 5, 2009 • 6:14 am

    Im practicing my content with my first blog.

  21. Mike Rogers
    January 2, 2010 • 8:40 am

    Creating more great content from existing great content is a fantastic idea. This article provides concise tips on recreating content.

    One other suggestion I would add to this list is that for every piece of audio or video content you create, you should have it transcribed. This will yield another search engine friendly piece of content that relates to the subject matter.

  22. Eddington Pindura
    September 25, 2010 • 4:57 pm

    [The most common questions I get asked usually go something like this: “Should I submit my article to and publish it on my blog post at the same time?” No…]

    Apparently Ezinearticles has just clarified this matter on their blog recently, if I understood them correctly, they seem to say they haven’t got a problem with you posting content you already have on your site or blog for as long as it’s original to you and with the same sgnature you use on EA.

    I want to think I read correctly as they where a lot of people asking questions for reassurance.

  23. PLR Article Rewrite Dissected & Exposed
    June 16, 2011 • 8:26 pm

    […] creative content-writing ideas, see: How to Repurpose Your Content – Correctly 5 Types of Web Content That Readers […]

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