Comments on: The FTC Update – In Plain English

By: Scarlet

Scarlet — Tue, 26 Jul 2011 19:55:52 +0000

Hi Lynn,

I’m looking at different bloggers sites in order to get an idea of what they are saying in their disclosures and I can’t seem to find one for you. Where is your disclosure? Also, do you mention that you’re an affiliate on the same age that you mention the product or do you disclose the info on a different page? Thanks.

By: Johnny@Renewable Energy Information

Johnny@Renewable Energy Information — Sun, 17 Jul 2011 08:26:56 +0000

It’s been a while now and I haven’t heard of anyone who has actually got a notice. Hopefully it’s just because my friends are doing things the right way…

By: Rosalee Endicott

Rosalee Endicott — Fri, 20 May 2011 16:51:47 +0000

Good stuff. Really good website with lots of information.

By: Mike@Best Knife Set

Mike@Best Knife Set — Tue, 30 Nov 2010 08:29:42 +0000

I wonder how many notices have actually been sent out. I still see a lot of false advertising, especially on Internet marketing related sites. There are a lot of people making exaggerated claims about how much money their products are going to make people.

By: Michael Anderson@ Creating Wealth Online

Michael Anderson@ Creating Wealth Online — Wed, 27 Oct 2010 01:15:42 +0000

So, no more false advertising on the Internet without a disclaimer? Looks like the Acai berry is done for as are many of the weight loss and make money online programs.

By: Mark@London Hairdressers

Mark@London Hairdressers — Wed, 19 May 2010 11:55:26 +0000

Excellent breakdown and explanation

By: Dave

Dave — Mon, 19 Apr 2010 01:25:56 +0000

That’s a real eye opener for me. I was totally unaware of that to be honest. That’s a great post and some excellent responses. Thank you

By: The Revised FTC Guidelines: What They Mean to You

The Revised FTC Guidelines: What They Mean to You — Thu, 10 Dec 2009 14:56:40 +0000

[...] * Lynn Terry’s series of posts, starting with this one: [...]

By: FTC Compliant Endorsements & Testimonials

FTC Compliant Endorsements & Testimonials — Sat, 05 Dec 2009 22:33:20 +0000

[...] example the FTC gave in their original documents back in October was for a diet pill. The atypical result was along the lines of “Sally lost [...]

By: Lynn Terry

Lynn Terry — Sun, 29 Nov 2009 15:15:28 +0000

I am not sure on the details, Bruce, but it was said that the new FTC Guides affect all US advertising regardless of where the business is physically located. I imagine any type of traditional advertising has to follow the same guidelines, but it will be interesting to see how they enforce it with online marketing from companies outside the US.

By: Bruce

Bruce — Sun, 29 Nov 2009 13:44:16 +0000

I’m unclear on how these regulations are going to affect affiliate marketers from countries other than the US. How can the FTC guidelines have any “teeth” with an offender in, say, India?

By: 5 Ways To Prepare For The FTC Crackdown

5 Ways To Prepare For The FTC Crackdown — Sat, 28 Nov 2009 15:54:24 +0000

[...] and foremost you should make sure that all of your blogs and websites are 100% compliant with the new FTC guides. Avoiding any trouble with the FTC in the first place is the best measure, of [...]

By: Arun Pal Singh

Arun Pal Singh — Fri, 20 Nov 2009 07:38:09 +0000

While this sure would cause transparency in blogger world but I do no think it would make much difference in overall way the business is conducted.

Sponsored covert endorsements continue to occupy major place in media and this would continue in blogger world.

Only the older ways would give rise to newer.

By: Lynn Terry

Lynn Terry — Sat, 14 Nov 2009 14:50:44 +0000

See my newest update, linked below as a pingback, and keep an eye out for my next post. The thing with atypical results is that they need to be current, accurate – and qualified. I’ll address that in detail in my next post.

By: New FTC Guides Go Into Effect Dec 1st…

New FTC Guides Go Into Effect Dec 1st… — Sat, 14 Nov 2009 14:45:42 +0000

[...] month I published The FTC Update – In Plain English, but even with that in-depth post I still get questions about the FTC guides on a daily basis. I [...]