Back in June I shared a couple of videos from Rosalind Gardner that give you an inside look into her affiliate accounts, and her affiliate marketing methods.
Rosalind is the author of Super Affiliate Handbook, which I originally bought and read around 5 years ago. This is the book that turned me into the super affiliate that I am today.
About the same time that I shared those videos with you, Rosalind came out with an updated version of SAH. I decided to grab a current copy and finally write a review...
This is probably the one ebook I get asked about the most, and it's also the one ebook that has been around and that has been recommended consistently since 2003. Honestly, you don't see very many info-publishers support and update their work for that long. Not only is Rosalind a trusted publisher, she is still also an active super-affiliate herself.
This is a very meaty ebook at 206 pages, and is delivered in PDF format via instant download for $47. Rosalind starts at the very beginning by defining affiliate marketing, how it works, various commission structures and a basic overview.
Super Affiliate Handbook is very "newbie friendly" and a great choice for someone interested in getting started with affiliate marketing. I was not a newbie myself even 5 years ago, so I remember scanning through much of the introductory information during my first read. I was already working with a variety of affiliate programs and knew how to create my own websites. I skipped right through to examine her model and her process, and her marketing strategies.
I earned my investment back in less than week.
I was able to do that because I already had the resources and knowledge to dig right in and implement some very specific advice and methods outlined in the book. I continued using Rosalind's model from that point forward, earning almost $30k in affiliate commission the first year (or the 9 months left of it when I bought the ebook) and continuing to grow from there every year after.
Reviewing this new 2009 Edition of the Super Affiliate Handbook, I can see that Rosalind Gardner has updated the entire guide extensively in the 5 years since I originally read it.
WordPress is of course mentioned in this edition, and her marketing section has expanded quite a bit. In the original guide I recall her primary focus being PPC or Pay Per Click advertising. That's certainly not the case in this revised version...
Topics such as blogging, RSS and how to use foreign currency rates to your advantage are now included. Most notably, I have simplified the niche selection / market research process considerably.
My original and basic business strategies remain unchanged however because they still WORK extraordinarily well. sah
This time, I decided to sit down and read it all the way through. Start to finish.
Rosalind does a great job of getting her reader in the right mindset about affiliate marketing. What she does not teach are fly-by-night methods, building crap sites just to attract search engines, building a million sites that earn a dollar a year, or any of the other temporary get-rich-fast-and-lose-it-all-even-faster tactics.
Affiliates using my prescribed marketing methods do not have to worry that their traffic or income will suddenly disappear, as happened to many who bought into false promises about building an affiliate business... sah
Instead of skimming through, this time I read the introductory sections slowly and carefully. It actually made me smile, as I had ultimately taken Rosalind's advice full on - it must have 'stuck' even through my original skimming. Prior to reading the Super Affiliate Handbook, well... I'll confess I had played around with some shady hit-or-miss methods trying to learn things myself through trial & error.
Rosalind has a great writing style, and the pages and information are well formatted & organized. The use of headlines, bullet points and images make it a very easy read - and its chock full of screen shots and actual site examples.
The first example of an actual working affiliate site is shown on Page 14, and is Rosalind's personal travel blog. In that example she shares details about the way it is set up, the type of content she uses, the type of affiliate promotions, and even the commission rates.
She even gives a link to that affiliate site, and to a specific blog post, so that you can study it as a working example yourself.
She goes on to share specific affiliate domains that she owns, as well as specific affiliate programs she uses and details of their commission structure & commission rates. She also breaks down the 6 most common affiliate structures, in order of her preferences. To give you a spoiler, her top two picks are pay-per-sale and pay-per lead affiliate programs.
Page 18 offers a 7-step Affiliate Business-Building Process that gives you a detailed outline of how to set up a profitable affiliate site. She gives you the exact order for each of the steps, and then teaches you exactly how to do each of those steps as you get deeper into the guide.
Page 18 is actually worth printing as a personal checklist...
By the time you get through the first 20 pages, you'll have a full understanding of affiliate marketing and how it works - even if you'd never heard the term before in your life.
Affiliate marketing on the Internet is NOT rocket science. sah
Pages 18-24 show the software and tools that Rosalind uses to manage her affiliate business - in detail, with screenshots. I found this particularly interesting as I use many of these same organization methods myself. She shows you how she organizes site files, program log-ins, affiliate emails, etc. She even shows a screenshot of her own affiliate data spreadsheet.
Page 25 is where the real fun begins: How To Find A Profitable Niche. Considering that everyone seems to have their own unique methods for niche discovery, I found this section to be particularly interesting.
Rosalind starts by scanning through product types, and follows that up with market research. Some of us start with market discovery and then research potential products to promote. Either way is fine of course, but I really like the order and method that she lays out in this section.
The first Brainstorming Session is found on Page 27, and by this point in the guide you're actually ready to put pen to paper and do the exercise. She helps you with this exercise by giving a 3-point tutorial and a detailed example, as well as what NOT to do here (which includes screenshots, research data & specific reasons).
Page 32 gets even more fun: How To Evaluate Market Demand & Competition. Again including the how, why, specific screenshots & examples, analyzing trend data... and the "acid test of a profitable niche". Also included are 9 resources for Market & Trend information.
By Page 40 you should have your niche selected, affiliate products chosen, and you're ready to begin building your affiliate site - beginning with 6 Keys To Choosing The Right Domain Name which is outlined on Page 42.
Rosalind now prefers WordPress for her affiliate sites, and shares a screenshot example of one of her own affiliate blogs on Page 46. Later in the guide she provides a 7-step tutorial for WordPress intallation (complete with detailed screenshots), as well as a section on creating traditional HTML-based affiliate sites.
I especially enjoyed the screenshots from the WordPress admin panel of one of Rosalind's dating affiliate sites. Nothing like getting a behind-the-scenes view of a super affiliate's work. 😉
Those newer to affiliate marketing will enjoy the step-by-step screenshots of how to unzip files, upload them to your hosting account, and how to install & activate free WordPress themes.
She walks you through every step with both images and text, from the bare bones WordPress installation to the end result: an attractive, professional, complete affiliate site.
Page 66 is where the Content tutorials start, and not just how or what to write - but how to create content that will increase your conversion rates from the typical .5-1%... to between 2.5 and 6% or higher.
Rosalind gives you 6 ways to create content, a detailed example of a well-written Elance project proposal, an outline on ways to repurpose content, and more. She also gives you the 5 must-have pages on your site and includes her own privacy policy, disclosure & disclaimer copy with full permission to use it on your own sites.
Starting on Page 77 you'll learn how to write a compelling product endorsement, create product comparison charts, and write the types of articles that attract visitors and make sales.
Rosalind even gives you 21 fill-in-the-blank post/article titles to get you started.
Next you'll learn how to structure your actual website based on keywords, which includes creating keyword-rich navigation and categories as well as sub-categories and actual content. By this point you know exactly what your target market wants, and you'll be able to deliver that down to the detail.
- - - - -
Sidebar: I really like the way Rosalind has included specific WordPress help throughout the guide. She teaches you how to install it, set up the theme, post to your blog, create categories, add images, add affiliate links, etc. Even if you have never set up a blog or promoted an affiliate program, you'll easily be able to walk through the guide step by step and have your first affiliate site (or blog) up and running in no time...
- - - - -
Page 93 is the Monetization section - learning how to make money from your site. The chapter kicks off with contextual advertising, and even includes some great details on what NOT to do if you're using Google Adsense. And of course you get the step-by-step screen shots for getting the code and placing it into your blog.
Rosalind lists her Top 3 Affiliate Networks, as well as 44 other affiliate networks to consider. The next section walks you through product selection - again, with detailed screenshots. In one example she was able to log in to CJ.com (Commisson Junction) and locate 32 different advertisers for just one of her niche affiliate sites.
The monetization section is chock full of great affiliate advice, including:
- Performance Incentives defined
- In-House or independent affiliate programs
- Types of affiliate programs to avoid
- How to choose between similar affiliate programs or multiple commisson options
- Sample letters for approaching merchants who offer great products but no affiliate program
- 5 ways to assess products you may want to promote
...and you're given a list of "20 Questions to Ask Before Joining Any Affiliate Program". (this 20-point checklist is truly invaluable) All of this data is based on her personal experience, and her testing & tracking over the years as a super affiliate herself.
The next section, beginning on page 124, goes into the 9 Types of Merchant Copy & Sales Tools. She covers everything from text links to datafeeds (including use of Datafeedr), how she cloaks her links, an example product review, screenshots and actual affiliate site models in action.
On Page 132, she digs into Affiliate Site Marketing 😀
She gives very specific PPC/Adwords advice in addition to organic search traffic, article marketing, email marketing, social media & social networking, offline marketing, and more - and even shares the 5 Marketing Strategies That Kill Time.
At this point you have selected a niche, selected products to promote, registered a domain name, set up your affiliate site, implemented the marketing advice and you're starting to see traffic.
In the next section, Rosalind teaches you how to manage and grow your affiliate business with very specific daily, weekly, monthly and yearly tasks.
You'll learn how to evaluate site performance, which stats to track, how to calculate your conversion rates, the cost and value of each site visitor, how to perform side-by-side product performance comparisons, evaluate monthly trends, etc.
Once you finish reading the ‘Super Affiliate Handbook,’ you will have all the information you need to start your own profitable affiliate marketing business quickly, easily and inexpensively. sah
Page 171 is where you'll take things to the next level, and learn how to become a Super Affiliate. Rosalind gives specific advice on how to earn higher commission rates, how to deal with affiliate managers, and how to prevent some of the common issues in affiliate marketing.
Oh - and another great checklist to print out: 25 Mistakes To Avoid As An Affiliate on pages 189-190.
This was SO worth reading again! Super Affiliate Handbook is hands-down the best affiliate marketing guide for someone that is looking to get started - or for those that are ready to take their affiliate business to the next level.
There is not really a downside to this guide that I can point out. Even as an experienced super affiliate, it's well worth $47 just walking through Rosalind Gardner's affiliate sites in great detail. And as any super affiliate knows, $47 is a small investment for even one tip you end up implementing on your already established affiliate sites.
And for newbies? A very low and worthwhile investment to shave months - or even years - off the learning curve for getting your first affiliate site off the ground and actually making sales...
Download the Super Affiliate Handbook & Get Started!
Best,
p.s. You can also order a a paperback version from Amazon.com for a slightly higher price. The downside is that you won't get log-in access to download updates - and the digital version is updated frequently!
Like I said, Rosalind and her Super Affiliate Handbook have been around since 2003 - with constant updates & revisions made available ever since. She's not your typical fly-by-night publisher, and she actually practices what she teaches you in her guide. Five stars, 2 thumbs-up and all that jive - this one is must have 😉
About Lynn Terry
I purchased Rosalind Gardner's book too, and the best thing about it is knowing I can trust it's current and relevant. Your comments are so true - but I have to admit, the fact that there's such a lot in there doesn't make it an `easy' read.
Definitely glad I bought it, however.
Oh, I absolutely loved the depth of information - and especially that the table of contents are clickable links to hop to specific chapters and sub-chapters. It makes it very easy to go through the guide step by step and actually implement along the way, coming back to the next step or chapter once you get done.
Of course Rosalind recommends a read-through first, as do I, but then when you get ready to implement the layout of the ebook itself makes it very easy.
Definitely prefer that over the print version for those reasons, by the way.
I just recently read it myself (and yes Lynn, I based a lot of the decision on your prior comments).
I cannot agree more that this is THE place to start, especially if you've learned everything haphazardly like I have.
- Jeffery
I've also heard a lot of great things about this handbook. Perhaps the most important thing to note is that it is dynamic and updated on a regular basis. I'm new to this business, and if there is one thing I'm starting to learn it's that things change so fast, and you must always strive to be current.
That's true, though I'll admit I hadn't read an update in the 5 years since I originally read the Super Affiliate Handbook. Once you get the groundwork laid and know what you're doing, it's pretty easy to grow and evolve with the industry from there.
There has been very little I've had to change or do different over the last 5 years, save adding in Twitter etc, because I don't use blackhat or fly-by-night methods. So I'm still using pretty much the same model I was using 5 years ago, but just try new options as they appear - such as WordPress, for example.
I have the 2007 version (admittedly, downloaded for free from the public library). Is the 2009 version considerably different? (I suspect the answer is yes, but maybe I'll be surprised.)
I don't have a copy of that particular version, so I can't say with any truth. But my guess would be the same as yours...
I don't think that version had an organizational spreadsheet. That ALONE would be worth it, IMO. This will give me something to read on my laptop when I'm on vacation. . .
Just to clarify, it doesn't come with a spreadsheet, but she shows how to set it up including screenshots. Thought that was worth mentioning in case I was misleading on that point. 🙂
Even THAT would make my life easier! Spreadsheet - I can do that. Knowing what columns and info to include? That's my issue. Thanks for the clarification.
Yes - and she offers that in detail in that section of the SAH guide.
Wow, I was actually just NOW reading this ebook and I was on my way over to post something on the SSWT forum about what she uses for her affiliate organization(how she organizes her info and such, like passwords, keywords, etc.). And wouldn't you know it, today's topic is about that same ebook. I like the ebook, I am taking everything in as best as possible.
I loved that section, Brent. I don't recall if that was laid out so nicely in the first edition of the ebook, but that's basically how I am set up on this end. I don't use the software she mentioned, but rather a combination of the other free/easy methods she outlined.
Thanks so much for this review, Lynn. I've been very interested to hear your full thoughts on this resource. There are some rather harsh reviews on Amazon, but I feel I can trust your thoughts on this. I look forward to your webinar with Rosalind Gardner tomorrow!
I wonder if the print version is dramatically different than the ebook version? I'll have to look at those reviews and see if I recognize any of the names.
Honestly, it's a great read and walking through some of Rosalind's successful niche affiliate sites alone made it worth the price of admission. 😉
Amazon readers love The Four Hour Workweek, which makes me wonder about the veracity of those reviewers.
(And I openly admit, there were some things in that book that had value, mostly about the value of outsourcing, but 90% of it was the author bragging and telling you how to safely trick your employer to letting you telecommute.)
LOL - Have you seen MY review of that one? Ack! Here it is:
http://www.clicknewz.com/745/review-4-hour-workweek-by-timothy-ferriss/
Not a fan 😛
I still remember that SAH is my 2nd internet marketing product/ebook ever bought way back in 2007. Yes, the ebook is definitely worth the money if you are a newbie who just starting out. I was wondering if I could get an updated version for free/token price? I could even provide the transaction id for Rosalind if she wants. LOL
That would be a good question for Rosalind's help desk 🙂
I found out the answer to this for you today, Alex. When you ordered you were given a unique download link and a log-in. Locate that and log in and you can check for & download updates anytime. She is coming out with an even newer update (than July 2009) any time now. 😀
Hi Lynn.
Wow. I don't think I've ever seen such a detailed review of an ebook before. Sounds like this one's definitely worth the price. Thanks for the heads up about the big difference between the pdf and the paperback; that made my decision much easier.
Just signed up for the webinar tomorrow---that's typically a little early in the day for me to be awake AND coherent (LOL), but maybe this will be an exception.
Hope to "see" you there.
Sheryl
Thank you - I tend to get pretty detailed with my reviews, but this one I really wanted to write in-depth on as I get asked about it so often.
The webinar room only has room for 100, so if for some reason you can't make it or can't get into the room, keep an eye out for the replay - I'll email it out by Friday morning at the latest. 😉
Wow, Lynn, what a spectacular review! I believe you've outdone yourself this time.
This is one of the books I was eyeing a couple of years ago when I was considering an online business. Should have bought it then. Do you recommend the ebook or the printed version?
I'm also looking forward to the webinar tomorrow. It's definitely worth rebooting the Mac to get into Windows via bootcamp. See ya!
Lexi
Thank you, Lexi 😀
I have not actually reviewed the print version, so I can't say if they're identical. I usually always print ebooks like this and put them in a 3-ring binder - but this one I actually read online. There are a lot of screen shots & examples and I liked being able to examine her live affiliate sites while reading along.
So my vote is the ebook version, and then if you want to print & bind, do that too.
I purchased Rosalind's ebook a few months ago and LOVED it! I printed off some portions of it. I actually wanted the printed version, but decided on the ebook because it's kept updated; so my vote is for the ebook version, too.
Wow! I think the book is really awesome. Coming from you, I must say that it is really useful. You did a very nice review. Thank you for sharing this.:)
As a new-newbie, I bought this based on your recommendation, printed it off and have read it cover to cover with over 50 pages tabbed with and notes. The information shines a light in a confusing tunnel. Your review was excellent and thank you for the recommendation to read this valuable information.
Thanks for the recap Lynn, I bought the Affiliate Handbook last year and never got around to downloading the updated version but I definitely will do so now and print it out also.
I'm an eBook junkie, and this is one of the few that I've printed out, three-hole-punched, and put in a binder (next to SEO Fast Start). It's an excellent reference, well worth the money.
Hi Lynn,
Now that's a detailed review indeed. Wow!
For beginners, how do you feel this compares to Jimmy Brown's Affiliatenaire course? Would you recommend beginners to start out with one of them, or just do both anyway? Are they "compatible" or would one just keep you off track from the other and consequently take out time you could better use on focussing on the techniques in one of them?
Hi Fred,
I've studied Membernaire, but haven't had a chance yet to buy and review Affiliatenaire, so I can't give a comparison between the two.
That said, I do know that Jimmy usually focuses on info products and squeeze pages, promoting ClickBank products for example, while Rosalind focuses on physical products in niche markets. I can't say what Affiliatenaire covers, but I would guess they offer two different methods & perspectives.
I may review Affiliatenaire at some point, when my review queue clears a bit, as I think it's great to study a variety of models from those who are already successful super affiliates.
Promoting products as an affiliate rather than Clickbank certainly sounds more appealing to me. It's certainly something I feel I can relate to better than to ebooks or software. Thanks for this useful insight! That said, I have always valued a lot of what Jimmy writes as well. Incredible how creative this guy can be and stay! Whenever I read his stuff I learn something new.
I'm a huge fan of Jimmy's work myself, and have actually studied and used that model. But again, as I mentioned, I haven't actually reviewed Affiliatenaire so I can't speak for certain on the model he teaches in that course.
I have been using a model similar to Rosalind's for over 5 years now and just really enjoy it.
Hi Lynn,
Wow! What a review. You are teaching us all by example how to do a product review. Thanks. I like the idea of having clickable links in the Table of Contents. Great for review and quick drill downs. I'm going after it now.
I think you'll really enjoy it, Dan. I'd love to hear your thoughts once you've had a chance to read it.
Thanks for the review I think I really need to start again with my Internet Marketing, I have sound knowledge of web site building, keywords, search engines etc, not really tried article writing yet as this seems to be the bones of it all. Once i start writing i can go on and on so maybe thats part of my arsenal? I did write a 16 page booklet once years ago "How to win the Lottery" and sold the rights for around £300 not bad for a days work! Done nothing since though and I know I can make money somehow online, so its back to looking up clickbank products, build some pages and start reading the Super Affiliate Handbook.
Gary
I would pause and just read the Super Affiliate Handbook first. There is a lot more to affiliate marketing than just ClickBank (not my personal favorite) and you'll see live examples of that in Rosalind's guide. I use her model myself, and have for years.
Hi Lynn, thanks for the great review. I have been interested in affiliate marketing for a while now but find myself reading so much about it I don't know where to actually begin, information overload! This handbook sounds like something I should read through as a fresh start and follow to get me off step 1 (finally!). I shall be buying this ebook and will post back once read and I'm (hopefully) on my way to affiliate success =)
Hi Mathew,
There are a lot of different models, and if you get stuck studying them all and not taking action on any of them... you'll get nowhere pretty fast.
I love Rosalind's model. It's easiest and yields the best results in my opinion. I've been using it for more than 5 years now. 😉
I look forward to hearing your thoughts!
Finally, after reading this review and listening to your webinar with Rosalind Gardner, I bought this ebbok - and am so glad I bought it - Wish I had bought it sooner. Learning a lot from it and looking forward to putting it all into practice.
Glad to hear it, Sandy - it's an awesome guide! 😉
I don't think this is an updated book, she is claiming that made that exactly amount since 2003-2004. I read the book some years ago and I think these times are harder that 2003 when e-marketing was in diapers.
Regards
You're wrong, Jon - it IS an updated book, and was updated THREE times in 2009 (at least - that's how many updates I am personally aware of). Since you were a customer, you can log in and download free updates anytime. You should! 😉
Hi Lynn, Thank you for such an incredibly detailed review! I went to Rosalind's site and read through all of her information. This sounds like an excellent guide for beginning a business, though I do have one question first. She gives examples of physical products that one can be an affiliate for (such as treadmills and computers), I'm wondering how it's possible for someone starting business on a shoestring budget to afford these purchases in order to review them? I appreciate any feedback and ideas you may have! And thank you for this great site -- I've been doing a lot of reading here recently! 🙂
Lynn,
I've found your site yesterday and have been reading articles for hours. Thanks for all the information. I'm trying to get started with affiliate marketing and based on your review, I'm buying Rosalind's book. I have purchased a couple of other programs, but this looks better & much less expensive.
My biggest hurdle is choosing niches. Does the book cover it well? Any tips from you?
Best Regards,
Ken
Rosalind does a great job with her super affiliate handbook, so refreshing from the usual 'fluff' we often see online.
One of the most important things I've picked up from Rosalind's book is to work slowly into your affiliate links. First start creating a quality content page then take your reader to a third layer affiliate that contains your affiliate links. Don't place a lot of affiliate links on your content page. This strategy has worked the best for me.
Another great review Lynn, Rosalind's book is one of the few I keep on my bookshelf. I've read it only once all the way through but I use it almost weekly as a reference.
Indeed, just after reading this lovely review and listening to that webinar recording (with Rosalind Gardner) I grabbed this e book and I could not be happier with it. Still learning from it, even now.
Hey Lynn,
Many thanks for the dynamite review of SAH. I too have been sort of waffling over the decision to purchase...not any longer as this looks like a resource that even this old geezer can get wrapped around and get some real benefit from.
All the best,
Jon
Well, it seems the verdict is in...SAH is THE book to get. Your review is absolutely by far the best review that I have read, and knowing that the ebook is updated regularly has got to be a huge plus for many. I know it is for me. I just need to get my hands on it now (or eyes may be more precise) and perhaps then I can stop floundering in the quicksand of affiliate marketing that I have found myself in.
You will absolutely love it. Especially for the live examples of her own affiliate sites where you can click through and browse the site (and see how it works) for yourself. It is the BEST on the market if you want to learn REAL affiliate marketing - from someone who is actually doing it for a living (not just teaching it). 😉
Lynn--
Didn't you join Rosaline's membership program recently and you were going to review it too?
Maybe I'm making that up...
But if so, I'd love to get your thoughts on her program.
Lee
Hi Lee,
I did. It's great - really clean interface, easy to navigate, etc. I'll be posting a detailed review in the next week or so. The link is: http://www.affiliatebloggingpro.com
Hi Lynn,
I met you in Melbourne, loved your presentation, and now this amazing review! All I need to do now is create an extra hour a day to digest all this powerful information :-)The challenge for me is how to take a health based service business ( thermal imaging ) into the realm of the Net & make it profitable. I suspect your information will be the key to getting me off first base!
hello Lynn,
Right now I have this Q:
i live in Denmark and have a product business in Denmark - not English speaking country. Will this e-book and your coaching clases wotk for me?
ole
I have tried now for several days to download super affiliate handbook but it says it cannot connect to the server. I was able to download the other items you suggested from your "getting started" page.
I bought this book years ago and I only ever received ONE update.
I've never had any "log-in access to download updates". I've sent an update request on her "Support" form, but never get a response. So, I guess if I really want an updated version, I will have to purchase it again! Just another point of view.
Hey guys,
Rosalind's sites are currently down due to a hosting issue - including her support system. She sent out an email this past week that encouraged people to reach her on Facebook in the meantime:
"Please contact me via my Facebook Page at:"
http://www.facebook.com/pages/Rosalind-Gardner-Online-Entrepreneur/153044274713504
Gotta say, I'm thoroughly unimpressed with Roz's membership.
Maybe I'm just spoiled by Lynn's but between her tech problems and whatever physical problems she's had lately, I can't give a very upbeat review.
I meant to cancel last month and missed the date - won't let that happen again.
Lee
Sorry to hear that, Lee. I haven't been in there in awhile (just been busy). I do refer back to her Super Affiliate Handbook guide often though. Love it, and find lots of inspiration there!
Not saying the basics aren't good, just her level of membership support is waaaay below yours!
I'll take that as a compliment 😉
i should have read this book first ...i have proberbly done all the wrong things ...looks like this could have saved me a load of time and effort ...still we learn from our mistakes ..what have i learned, i've learned to get information from someone at there top of there game who knows what there talking about and make my life easy ..
I'm thinking of purchasing this book, but not sure if there's been a more recent update. Does anyone know?
I am aware of the April 25, 2015 digital update is this the latest and if not what address is viable source for the latest digital version that is $47.00 so I may purchase it?