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  1. Graham
    October 18, 2009 • 10:04 am

    Great overview Lynne. Now I can stop checking out where people are copying my stuff to and worrying about it.

  2. Dutch
    October 18, 2009 • 10:19 am


    Thanks for posting this. Very valuable information from the source.

  3. Jeffery Wood
    October 18, 2009 • 10:30 am

    Thank you so very much for posting this Lynn. I kept hearing one guru worry about duplicate content and another claim it doesn’t exist, so it’s nice to hear it right from the horse’s mouth…er…so to speak. :)

    – Jeffery

  4. LouiseBJ
    October 18, 2009 • 11:46 am

    Hi Lynn, Thanks for this great info on a topic that seems to keep going around in circles!

    I’ve recently seen the following message on the bottom of a couple of blog posts “cross-posted on xxxxx” – hyperlinked to the blog in question. What’s your take on this? Is having this type of ‘disclaimer’ enough to stop the same post on different blogs being regarded as duplicate content?

    Thanks for providing such a great resource that I only found a few weeks ago!

    • Lynn Terry
      October 18, 2009 • 11:51 am

      They actually ARE duplicate content, and so they’ll be “regarded” as such appropriately. That said, as the Google employee stated – there is no actual penalty for this. They will simply try to determine which of the instances of that content are the best match for the results for any particular query.

      Since queries can be unique, one query may call up one of the instances, which a slightly different query may call up the other.

  5. Dream House
    October 18, 2009 • 3:57 pm

    nice info. but the myth is still exist among the webmasters especially in SEO contest.

    • Lynn Terry
      October 19, 2009 • 7:30 am

      Of course the myth exists – which is why he made the video, and why I republished it here. ;)

  6. Black and White
    October 18, 2009 • 6:02 pm

    he-he, nice information about “penalty”. but its only for people who make black SEO!

    • Lynn Terry
      October 19, 2009 • 7:31 am

      Are you referring to black hat? If so, I disagree – this information is relevant to all of us. Particularly in regards to article marketing, sharing news stories and press releases, and many other aspects of white hat content marketing.

  7. Arsento
    October 19, 2009 • 1:26 am

    Are you a professional journalist? You write very well.

    • Lynn Terry
      October 19, 2009 • 7:32 am

      Thank you. I’m a professional blogger and aspiring author. :D

  8. Frank Dickinson
    October 19, 2009 • 4:35 am

    Great info. Lynn.

    As always – you are on top of the important stuff!

    You are appreciated.

  9. Sarah Anderson
    October 19, 2009 • 5:25 am

    I’ve noticed in the past in a tiny local niche where a competitor have several websites with exact same content but with different url. Search on google will show one or the other site depending on the keyword used. So, I think if big G penalizes the site, one of them won’t show up but they do! Your article confirmed what I saw.

  10. Sam suntouch
    October 19, 2009 • 7:17 am

    Hello Lynn,

    First of all Thanks for informative msg. Really you resolved my problem. I always thinking about people are copying my content. Now i need not worry about it.

    • Lynn Terry
      October 19, 2009 • 7:33 am

      It happens to me all the time. I don’t waste any time chasing it down, just keep writing & linking.

  11. Loretta
    October 19, 2009 • 9:30 am

    I never believed the icky duplicate content penalty myth, yet it seems to be something you hear everywhere you go online. People trying to make us afraid to market and use articles etc… Glad to have a video from Google saying it’s a bunch of bunk. Now when people look at us like I have two heads, we can link them to this video LOL

    • Lynn Terry
      October 20, 2009 • 5:09 pm

      LOL, true! I really appreciated how he spelled everything out in detail within the video, nice job on that, so it does make for a great resource to share when that discussion comes up.

  12. Joe at Mens Snowboard Jacket
    October 19, 2009 • 12:37 pm

    Lynn, its good to see a high profile SEOer help bust this myth. What people really need to understand is that blatant plagiarism just doesn’t work at least not in the long run. You are not being “penalyzed” but Google wants original information and will rank those pages higher.

    • Lynn Terry
      October 20, 2009 • 5:13 pm

      That’s somewhat true, but there is a lot more to Duplicate Content than just blatant plagiarism. Take news for example – you usually get the same news across various networks or television channels. And as another example, articles and press releases are made to be distributed across the internet to reach the broadest market possible. It’s nice to know there’s no real concern with republishing articles with reprint rights, particularly if you optimize them for a slightly different keyword phrase and/or add your thoughts via introduction and conclusion before & after the piece…

  13. John Mcknight
    October 19, 2009 • 12:46 pm

    Glad that they are working on duplicated content. For sam suntouch, the only problem here is what if the other person is much better writer than you? LOL Imagine, he/she get all your ideas then leaving you behind.

  14. Czech Guy
    October 19, 2009 • 4:34 pm

    I wonder – how really they are going to implement it. Looks like a pretty much impossible task to perform. How are they going to understand where is a original and where is a replica?

    • Lynn Terry
      October 20, 2009 • 5:14 pm

      They don’t – they serve the most relevant result based on the individual search query. You might want to watch the video again to get a better understanding.

  15. Ken
    October 19, 2009 • 8:27 pm

    Thanks for the great post.

    You Rock!
    I love IMTW too!

    • Lynn Terry
      October 20, 2009 • 5:14 pm

      Thank you – @IMTW is a super fun podcast! ;)

  16. Web Content Writing: Tips & Resources | ClickNewz! Internet Marketing Blog
    October 19, 2009 • 8:55 pm

    […] Watch for news or stories that surface that will be of interest to your market, or that you can write about with a slant that relates to your topic. Subscribe to Google Alerts with specific keyword phrases, scan traditional media such as magazines and television, search YouTube for new and interesting videos, etc. This type of content is great for niche blogs, along with your thoughts or opinions on the topic. (example) […]

  17. Bookmarking Submissions
    October 19, 2009 • 10:11 pm

    I would comment that Duplicate Content has become a huge topic of discussion lately, thanks to the new filters that search engines have implemented. This article will help you understand why you might be caught in the filter, and ways to avoid it. We’ll also show you how you can determine if your pages have duplicate content, and what to do to fix it. Search engine spam is any deceitful attempts to deliberately trick the search engine into returning inappropriate, redundant, or poor-quality search results. Many times this behavior is seen in pages that are exact replicas of other pages which are created to receive better results in the search engine.

    • Lynn Terry
      October 20, 2009 • 5:15 pm

      Right. I like how he explained the difference between harmless duplicate content, and obvious manipulation of search results. Because there IS a difference – and I thought he did a good job of explaining that in the video.

  18. Ebiz Graphics
    October 22, 2009 • 11:17 pm

    Google is concerned about revolves around affiliate programs. It has been common practice for high traffic websites to establish an affiliate program. Affiliate programs themselves don’t worry Google. What it doesn’t like though, is for an affiliate program to take a template and then offer it to its base of affiliates to use. Some of the higher traffic websites end up with thousands upon thousands of duplicate websites all promoting the very same things and, according to Google, not offering any real value to the internet community. A website offering this type of cookie cutter website can easily find themselves de-listed by Google as happened to Template Monster a while back.

  19. DeAnna Troupe
    December 28, 2009 • 3:05 am

    This is great information, Lynn. I’m going to post this video to my blog. Thanks for sharing.

  20. Matt
    March 20, 2010 • 3:11 am

    Well I was looking for info on duplicate content and since I read this blog regularly I’m glad I stopped by to get your take on the situation. Not really keen on code tinkering, canonical? oh oh. here’s hoping . . . haha

  21. Tom
    January 29, 2011 • 7:35 am

    I was wondering what would happen with duplicate content. I have found a few spammy style sites that are using my articles but stripping the link back to my site. My articles are getting indexed first but I was worried that the spammy sites would affect on me. Thanks

  22. Lisa
    May 12, 2011 • 8:08 am

    Lynn I have a question. I do article marketing in order to get backlinks. When I create a well written article, am I doing something wrong by submitting it to different article directories? Will I get credit for the links back to my site- or am I supposed to “spin” the article like so many suggest? I understand that I have to alter anchor text, but do I have to alter the wording of the article as well? Thank you!

    • Lynn Terry
      May 12, 2011 • 9:51 am

      I don’t use article spinners. You can submit the same article to multiple directories. There’s no harm in that. And yes, the links will count.

      I often change the title and the anchor text for different article directories, to target more long tail keyword phrases. Just changing the title can help you reach more of your market if you use a slightly different phrase in each title.

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