Advertising on PayPerPost

With all of this talk about PayPerPost, you are probably wondering more about advertising there by now. What does it cost? What kind of ROI can I expect? What type of offers are popular with their bloggers? etc…

What is PayPerPost?

PayPerPost allows you to advertise on blogs to create buzz, build traffic, gain quality inbound links for search engine ranking, syndicate content and much more. You provide the topic to their blog advertising network and their bloggers create stories and post them on their individual blogs.

Consumer Generated Advertising is a powerful medium, and a great way to get high quality links and exposure to your websites and offers. Want to get people talking about your website?? This is the way to do it!

PPP Advertising Tips

When setting up a ‘buzz campaign’ at PayPerPost, you start by deciding how much you want to invest initially. You should also decide upfront exactly what type of return you would like to see on that investment. Is your primary goal to buy quality text links, or create a specific type of social buzz? Knowing this upfront helps you create a more successful campaign.

You can require certain criteria be met for those that are blogging about your website or opportunity. This might include PageRank, Alexa Ranking, niche or focus of the blog, number of words in the post, etc. You can also set the details for what type of post you expect: buzz, review, mention, link, etc.

Most bloggers log in to their PayPerPost account and go directly to the Open Opportunities section, checking for new opps that they can blog about. They are able to sort these opportunities by each of the fields, and most will sort the list by Offer Amount. This way they can see the highest paying opportunities in descending order.

I’ve seen Advertisers choose odd amounts for their Opp, which puts them at the top of a price range, which is a very smart idea. For example, if you are going to pay out in the $4/post range, it would benefit you to set the amount at $4.10 instead.

How Much Does it Cost?

There is a base $25 creation fee per Opportunity posted. However, this rate goes on sale and can be as low as $5. The current amount will be located in the â€˜Create an Opportunityâ€™ page.

The price range per post is $2.50- X- The latter variable has been as high as $35 but most offers are between the $4 and $12 range. PayPerPost takes 25% of the amount offered per Post in addition to the amount. Ex: if a post is offered for $10.00, the Advertiser is really paying $12.50 per post, because 25% of 10 is 2.50.

You get to set a Cap on the amount of posts you want to allow, so you can set a specific budget or range for your campaign.

The minimum amount needed to open an account is $100, but that tends to go on sale too, so keep an eye on the PayPerPost site for current pricing: http://www.payperpost.com

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Note: I was not paid to endorse the PayPerPost advertising option. I chose to publish these tips for potential PPP Advertisers as I’ve had several people ask me about this in the last week. If you decide to sign up wtih PayPerPost as either a Blogger or an Advertiser, and they ask you who referred you, you can give them my email address in that field: Lynn@ClickNewz .com – they do have a referral system in place for referring new bloggers to the network. Thanks!