Comments on: Effective Link Building: One Major Ingredient

By: H.Kroon

H.Kroon — Sun, 14 Feb 2010 04:04:09 +0000

Very informative article, made me realize that my link building needed some updating.
I also started submitting RSS feeds and I hope these links will give me some variety and link juice as well as it allows me to submit 10-15 links at the time.

By: MakeBuzz LLC

MakeBuzz LLC — Mon, 04 Jan 2010 21:23:07 +0000

Great post, I would just add that the link strategy changes dramatically if you are a large brand vs. a small brand. As a larger brand, you have options for building high value links through strategic partnerships with other large brands. These efforts are exponentially more valuable than acquiring many low-value links (or using link-farming efforts). Unfortunately, in my experience I see very few large brands taking advantage of this strategy.

By: Lynn Terry

Lynn Terry — Sat, 02 Jan 2010 11:46:08 +0000

Difficult and Expensive are not synonymous. Some things cost money but are super easy, other things are free and not so easy at all. A press release is not necessarily right for every model, but I wouldn’t consider it difficult. Not if you have something newsworthy to share.

You really do have to find your target market exactly where they are, so if they are not on Facebook then Facebook Marketing is not for you…

By: Budi@Islam Indonesia

Budi@Islam Indonesia — Sat, 02 Jan 2010 02:46:41 +0000

Thank you Terry for the response, I really appreciate that. I think press release is the hardest link technique since it involved expenses especially for a new site. And so far I don’t feel the advantages of Facebook and Twitter link. In my country the social media network is no more than chatting tools. Most of our people don’t think to get precious value from blogs.

By: Beely Fat Diet

Beely Fat Diet — Thu, 31 Dec 2009 01:41:15 +0000

Thanks for the tip, I’ll start switching my anchor keywords now for my homepage. Thank you.

By: Link Building this Month (11.2009) | Wiep.net

Link Building this Month (11.2009) | Wiep.net — Thu, 03 Dec 2009 15:53:20 +0000

[...] Effective link building, one major ingredient – Lynn Terry [...]

By: steve, purveyor of display booths

steve, purveyor of display booths — Tue, 01 Dec 2009 00:05:16 +0000

hi Lynn,
Wow. What a post! I haven’t seen a post with this many comments in quite a while.
I think your post is right on. Variety is not only the spice of life, it is the “spice of google”.
Hmmm… maybe I should leave the prose to you.
Steve, purveyor of display booths

By: Rob Sellen

Rob Sellen — Wed, 18 Nov 2009 13:09:34 +0000

Ha Ha… well I am glad I got something right!

By: Lynn Terry

Lynn Terry — Wed, 18 Nov 2009 03:43:47 +0000

Nah – just backing up your comment there, Rob lol

By: Rob Sellen

Rob Sellen — Wed, 18 Nov 2009 03:24:44 +0000

That’s just bragging..

By: Lynn Terry

Lynn Terry — Wed, 18 Nov 2009 01:34:51 +0000

And I currently rank #11 on Google for “effective link building”… making my way to top 10

By: Rob Sellen

Rob Sellen — Wed, 18 Nov 2009 01:30:29 +0000

Look at this post for a great example…

Although it IS optimised for what result Lynn wants, it’s done mainly for you, the reader, yet the fact it has over 100 comments and readers like it gives it more weight than just targeting a keyword phrase.

Lynn has NOT overdone it.

BIG lesson here.
Gotta look between the lines.

Rob

By: Brian

Brian — Wed, 18 Nov 2009 01:28:47 +0000

Thanks Lynn….you are awesome…..what a quick response!

By: Lynn Terry

Lynn Terry — Wed, 18 Nov 2009 01:22:57 +0000

Do what makes the most sense for your human visitors – so you can build a readership on the topic. If a sticky post on the main page makes the most sense, then do that.

It’s not going to make a huge difference with your Google rankings though. I (or, clicknewz.com) rank in the top 5 for “internet marketing blog” and the posts on my main page change every day…

By: Lynn Terry

Lynn Terry — Wed, 18 Nov 2009 01:20:28 +0000

I try to use phrases that do get searches – that way I can get multiple top rankings for the same page. But ANY variation is good and keeps you from getting penalized for “over optimization”.

On Page factors don’t carry as much weight with Google, but I include them for good measure. I often use a longtail keyword phrase as my PKP (Primary Keyword Phrase – the phrase I most want to rank well for) and then variations of that phrase for other anchor text. Like “starting a free online business” and “free online business” and “online business” etc.