The PRODUCT on your website??
For those of you that grew up in the ’70’s watching Saturday morning cartoons, click Play above to see the original Tootsie Pop commercial - takes ya back, doesn’t it??
From Tootsie.com:
“A study at Swathmore college using human lickers determined it took an average of 144 licks to reach the center of a Tootsie Pop.”
THE ANSWER TO THE QUESTION IS THREE! The point being that nobody wants to lick 144 times to get to the good stuff… so they bite into it by the 3rd lick
If your visitors cant order from your site by the 3rd click - forget it! Nobody has that kind of patience!
Just a little challenge for you today… How many clicks does it take??

Everyone seemed to enjoy this when I put it on my site a few years ago, so I thought I’d bring it back on my blog…
Tags: selling products, shopping carts, making sales, online ordering, tootsie pops, tootsie pop commercials, 70s



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