Affiliate Marketing Tips: Affiliate Site Options
@TraciKnoppe: What are your deciding factors for any niche in deciding between a minisite, blog or ecommerce setup?
This is a great question, as there are different options for creating niche affiliate sites.
A mini-site has various definitions, from the small 5-10 page website to the landing page or squeeze page style affiliate site.
A blog is of course content-based. You can also use WordPress or other blogging platforms to create squeeze pages or more traditional looking websites. But the platform is irrelevant. A blog is a blog. A landing page created with WordPress is still a landing page.
An ecommerce-style affiliate site looks very much like an online store, except that you deep link to the merchant’s product detail/checkout page instead of linking to your own shopping cart…
Which type of affiliate site should you create?
The type or style of affiliate site you create is going to depend on several factors. Your market, your choice of keyword phrases, the type of product you are promoting, and how you reach your market – meaning your marketing strategy.
Ecommerce-style Affiliate Site
This style of site is used for promoting a line of products within a specific niche, usually from multiple merchants. An example would be an affiliate site on exercise equipment, or kitchen appliances.
Pages are optimized for specific product types and specific product names. These keyword phrases have commercial intent, and the searcher is looking for purchasing options, reviews, comparisons, the best merchant to buy from online, etc.
In addition to product listings with images and descriptions, this style of affiliate site would also include content pages to help the visitor make a more informed buying decision.
Affiliate Blog
A blog is basically the same as the traditional content-based site, with the added features of visitor interaction. The goal is to establish yourself as an expert on that topic, and build a loyal readership in your niche.
Posts are optimized for informational keyword phrases, and the content is written to answer those queries and follow-up with a specific call-to-action. This method takes the target market from searching for info to choosing a solution.
If your niche has a good combination of informational keywords, and keywords with commercial intent (product names, etc), you might consider adding a blog to your ecommerce-style site to capitalize on both.
Affiliate Mini-Site
A mini-site is a smaller website, arguably anywhere between 3 and 20 pages total. This type of site can be created using the WordPress platform, or traditional HTML.
The affiliate usually has no interest in creating a name for themselves in the niche, but rather to send the visitor from the page to the merchant as quickly as possible (ie high bounce rate, very little personal interaction).
This style of site is generally used in small niches that do not have much market depth. For example, a website on the topic of wheatgrass juicers. Your content will consist of product comparisons and reviews, choosing between manual and electric, and perhaps a few of the best recipes to be used with that product.
Affiliate Squeeze Page
The squeeze page method is used to build a niche mailing list for the purpose of email marketing. This style affiliate site consists of only a few pages, with the main page offering an incentive that the visitor must request via email.
It is most often used to capitalize on informational searches, and then gradually bring them to a buying decision.
You might use an audio interview with the merchant, a case study on the product, a how-to guide on a topic that requires product purchase, etc. You can then follow up with the subscribers and build a relationship via email, recommending specific products related to that topic.
You can use an autoresponder series to automate the process, making this style of promotion more passive than blogging and interacting with blog readers.
Combinations
Many of these models can be used together in various combinations. The most important factor in your decision about which style to use is what will work best in your particular niche – or with the keyword phrases you target.
In an informational market for example, you might use a blog to become known in your niche and then also offer a squeeze page and free download to funnel those visitors into your mailing list.
You want to research your market, and consider the available keyword phrases in that niche, and consider what you can create to best serve that particular market.
Next we’ll discuss the use of pen names with niche affiliate sites…
Best,
p.s. I’ll be presenting at the Niche Affiliate Marketing workshop in Atlanta this January. There are still a few seats left if you’re interested in joining us! If you can’t make it to a live event, but would still love to learn niche affiliate marketing, check out my overview of Rosalind Gardner’s Super Affiliate Handbook.
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This was a very helpful blog post for me – thank you Lynn, and thank you Traci for asking the question.
I’d love to have some url examples of affiliate squeeze pages if anyone has any or recommends any that I could check out and learn from (um, but I prolly won’t be buying, you understand
). After nearly one and a half years in internet marketing I still didn’t really understand what a squeeze page was until today 8-o
Isha
Follow me @ishabluebell on Twitter.
Hi Isha,
A good start is this post:
The Squeeze Page Method
An example you can view is Jimmy D. Brown’s Small Reports Fortune
Another example is Michael Rasmussen’s Mini Site Profits Exposed
Follow me @lynnterry on Twitter.
Lynn thank you – you are a star!
Yuck, I hate those kinds of sales pages, drive me nuts.
But I like yours at http://www.easyuniquecontent.com/
There seems to be a fine balancing act between our using the kind that we feel fine with and using something that converts.
I’m now studying your post and links at http://www.clicknewz.com/1906/affiliate-marketing/
Thanks again Lynn.
Follow me @ishabluebell on Twitter.
Sometimes what we like, and what converts, are not one and the same. It pays to test, track, tweak (and repeat!)
Follow me @lynnterry on Twitter.
Hey Lynn, this has been one of the most insightful posts I have read here. Thanks Heaps!
I now have so many questions:
1. Is there a chance you can post up an example of each of the affiliate sites you mentioned above that are successful, so we can see what they look like, and how they work?
2. My understanding that in order to get ranked for a keyword, Google likes sites that are updated with fresh content consistently. So then how does an ‘Affiliate Squeeze Page’ or ‘Affiliate Mini-Site’ get ranked if it’s just put up with no fresh content?
3. Out of the above mentioned affiliate sites, which one have you found to be most successful in marketing affiliate products?
4. Is it easier to make money with a Affiliate Mini-Site or Squeeze Page site than a traditional blog site?
5. I just realised that if you don’t like writing articles, there are other options out there for creating affiliate sites, which is cool, I just want to know if they are as successful as creating a traditional blog site?
6. How do you determine what type of site to set up based on “Your market, your choice of keyword phrases, the type of product you are promoting, and how you reach your market”…how do you know or determine that?
Thanks Lynn…I’m sure I will have more questions…:-)
Hey Brian,
These were such great questions, I created a new post to answer them: http://www.clicknewz.com/2168/affiliate-site-options-continued/
Follow me @lynnterry on Twitter.
Wow! This information is great! I am trying to learn more about Affiliate Marketing and reading your posts over the past few days has been very beneficial!
Follow me @latarahamying on Twitter.
Lynn thanks for a great post…I believe using a blog is the best way to go…
Jorge
There are two things at play regarding “the best way to go”. One is personal preference, the other is what the market responds to best. A blog is usually always a good bet in addition to other methods, but not required or necessarily in all cases.
Follow me @lynnterry on Twitter.
As usual, a great post. I’m really having trouble deciding what I want to promote the most, my website or blog. I feel like the blog could potentially get more traffic because I can show more personality and authority there. But the money page is the website and the conversion has not been great. Both are relatively new so hopefully this changes. Thanks again for all the relevant info!
Hi Elizabeth,
The first thing you’ll want to work on is the conversion rate at your money site. If you aren’t getting enough traffic to determine the true conversion rate – then you’ll want to start there.
The blog should be used to communicate with your target market, and then funnel that traffic from the blog into the money site. This requires a good topic focus and a strong call-to-action.
Follow me @lynnterry on Twitter.
This information is very useful! I am trying to learn more about Affiliate Marketing and reading your posts over the past few days has been very beneficial!
Thank you, Lewis!
Follow me @lynnterry on Twitter.
[...] from yesterday’s Affiliate Marketing Tips, Brian had several questions in regards to the various types of Affiliate Sites that you might [...]
Hi,
Thanks for the great article. I have used “Affiliate Squeeze Page” up till now for affiliate marketing. Now, I am going towards “Affiliate Blog”. Can you please tell me which one of the above methods has the highest conversion rate?
Read the original post here, the comments, and then this 2nd post in this series:
http://www.clicknewz.com/2168/affiliate-site-options-continued/
I think you’ll find the answer to your question. But I’ll give you the short answer here too:
It depends.
Follow me @lynnterry on Twitter.
[...] how you approach the market. It’s not complicated, but it is unique to each market and to each type of niche affiliate site. I’ll share some methods that I use to create a winning marketing plan for any [...]
[...] Lynn Terry has a great article on getting started with affiliate marketing and choosing how to present the products you wish to resell. You can either set up a mini-site specific to one product, or you can choose products within your own niche and talk about them on your regular site – that’s what I do here at Girl on the Write. [...]