Video: Vanessa Zamora interviews Rae Hoffman at Search Engine World (9:37 min)
Rae (aka Sugarrae) shares her history in search marketing, how and why she got into it (accidentally!), along with some excellent affiliate marketing tips.
I have known Rae for years, close to 10 years now I believe, and first met her on a message board when we were both married with young children and working online. I've had the opportunity to hang out with her at a couple of different events and can tell you that she is one of the most brilliant super affiliates that I know...
In the video Rae gives credit to a discussion forum where she got resources and advice for how to monetize her first project. She followed that advice and did what they suggested, got her website online and learned SEO.
She also discusses how affiliate marketing has changed over the last decade, and mentions a post at her blog on Affiliate Evolution.
You'll notice the video was done one year ago, and the blog post dates ever further back. The content is great though, and a perfect fit for our Affiliate Marketing Tips series this week. Rae talks about what worked before vs what will work for affiliate marketers going into 2010.
She mentioned Universal Indicators in the video. I wasn't able to find it on Rae's blog, but I did find find this (lol). That's Rae for ya I did find a Universal Search Chart (PDF) that is worth studying.
Also mentioned is The Future of SEO at SearchandSocial.com
Rae sets a great example of what you can achieve online if you ask questions and implement what you learn - on the spot. She is constantly learning, but also always putting what she learns into practice, which is the key to success.
You'll find Rae's blog at http://www.sugarrae.com
The video and links all give you a forward view into SEO and affiliate marketing. Definitely worth studying and considering as you move into 2010 with your own affiliate sites.
p.s. Ready to ask questions and take action? Join us at my SSWT Discussion Forum where you'll find a very resourceful & friendly community. See you there!