Creating your Email Marketing Plan requires just as much content and creativity as creating a great blog or website. Unfortunately, it's the one thing that most people fail to implement or procrastinate on in their marketing strategy. And it's the one thing that can take your e-business to a whole new level!
There are two main types of email marketing: the traditional customer follow-up of course, and the second is content based mailing lists to build trust & rapport with your target market.
In this tutorial, we'll look at creative ways to use PLR Articles in your Email Marketing Plan. You'll finally have email marketing working for you - and a lot easier, with much time & less work than you might have imagined!
First, what is PLR?
It stands for Private Label Rights and it is content that you can edit, add to, change the format, etc and claim authorship to once you have made your changes.
PLR comes in all types of formats: articles, ebooks, reports, ecourses, etc. Basically it's just content, and you can use it in any format you like. A PLR article can be used to create a video, a group of PLR articles can be combined into a short report, etc.
Email Newsletter Ideas
We've discussed easy email newsletter ideas before. Your emails don't need to be essay length, professionally designed "newsletters". The main objective is to stay in touch with your readers and build rapport with them - which is best done in short, interesting notes than in wordy or fancy emails.
Still, it can be a lot of work to come up with content for your autoresponder, e-courses, follow-up messages, etc. Not to mention your bonuses or your opt-in incentive to compel them to subscribe in the first place.
This is where PLR content steps in.
3 Simple Ways To Use PLR in Your Email Marketing Plan
PLR content is not the same as reprint rights, or using articles from article directories. You have more options and flexibility with PLR because you can edit and change it to suit your needs...
1. Opt-in Incentive
To encourage visitors to subscribe to your mailing list you might offer them an incentive such as an e-course, a free report or a tip sheet. You can take a great PLR Report and turn it into a time released e-course using an autoresponder. Or you can take a set of articles and use those to put together a free short report. Once you find good PLR content on your topic, you can get creative in how you deliver it!
2. Follow-up Series
If you sell a product online, you'll want to follow up with your buyers and stay in touch with them. Let's say that you sell gardening supplies to vegetable gardeners. You can find how-to PLR Articles or a PLR Report, and break those down into tips that you can share with your customers each week through your autoresponder. You can include links back to your online store, or links to affiliate products if you're an affiliate, when the tips mention or require certain products.
3. Newsletter Content
One of the biggest problems I hear from people who have started a list, or are thinking of starting their first list, is what to send out in the emails to their subscribers. PLR Content is a great source for topic ideas! Articles will general cost you around $1 each, or you can often get 30 page reports for only $20. This is a small investment to have months worth of content for your list.
Again, you want to break it down and keep your emails short and usable. An article with '7 tips for a great vegetable garden' can be broken down into 7 emails (sent once a week, that's almost 2 months worth!). You can expand a bit on each tip and then lead into the next one - keeping them engaged and waiting for your next tip.
You can also use PLR content to create subscriber bonuses, such as short reports or simple how-to guides. Exclusive downloads can really increase your open rate and response rate, and have your subscribers looking forward to more emails from you.
There are a lot of great sources for quality PLR content. You can do a search on Google for your keyword and just include "plr". For example, if you have a blog or list about gardening, you can type in gardening plr.
You don't always know what kind of quality you're going to get, but when you do find a source you like you can stick with it. I get almost all of my PLR from Easy PLR, which is owned & managed by Nicole Dean.
She offers articles, reports and even e-courses and on a variety of topics. Everything from dog training to home interior to search engine optimzation, and just about everything in between. A great place to start your search!
I would love to hear your thoughts or questions on using PLR, and on creating a successful email marketing plan. What is your biggest challenge with it?
Disclosure: Nicole Dean is a friend of mine, a former sponsor of ClickNewz, and I am both an affiliate and a customer of Easy PLR.