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  1. Mark Mason
    January 15, 2010 • 1:06 pm

    Interacting with affiliate campaigns is probably the most important point in this post, Lynn. When I promote a product in a blog post, a comment or a tweet from the product owner acts a social proof that my recommendation is valid. After all, if I have the attention of the guru product creator, I must be on the inside and know what I am talking about.

    • Jason
      October 19, 2010 • 10:08 am

      I agree with Mark for that particular point. You will always going to get a bigger response the moment you actually when people have tested a product and giving their postive approval of it.

  2. Adriana
    January 15, 2010 • 1:21 pm

    It’s also important for affilaite managers to be open minded when their affiliates come to them to solve problems. I was the top affilaite for a company a couple years back, and my tracking told me I wasn’t getting paid for all my sales.

    When I asked them to look into it, and actually proved it to them (I asked them to purchase through my links ans see what happened, and of the 3 orders placed, only one registered), they took 1 year to get back to me and tell me they couldn’t find anything wrong with their tracking.

    You can believe they lost me as an affiliate, and I was selling in excess of $300K a year for them. Now they have their tool free number right under the name of the product on every page: talk about bad affiliate management!

  3. Adriana
    January 15, 2010 • 1:22 pm

    It’s also important for affilaite managers to be open minded when their affiliates come to them to solve problems. I was the top affilaite for a company a couple years back, and my tracking told me I wasn’t getting paid for all my sales.

    When I asked them to look into it, and actually proved it to them (I asked them to purchase through my links and see what happened, and of the 3 orders placed, only one registered), they took 1 year to get back to me and tell me they couldn’t find anything wrong with their tracking.

    You can believe they lost me as an affiliate, and I was selling in excess of $300K a year for them. Now they have their tool free number right under the name of the product on every page: talk about bad affiliate management!

  4. Kevin Chong Kok Sing
    January 16, 2010 • 3:21 am

    Great information as always!Will definitely put these pointers to use.

  5. Kevin Chong Kok Sing
    January 17, 2010 • 10:05 pm

    This is a great list. thanks for sharing.

  6. misspink
    January 18, 2010 • 3:28 am

    i think the key is Joint Venture. Offer something that have mutual benefit to make the big boys want to work with you.

  7. olly
    January 19, 2010 • 4:02 am

    As an affiliate myself I am dissapointed with the way some companies manage their affiliate programs. Out of date or incorrect data is one thing that really drives me mad.

  8. Rich Spies
    January 20, 2010 • 8:50 am

    Great info Lynn. As an affiliate manager and you being one of our Super Affiliates, I love getting this feedback. You can rest assured that I am taking from this and others comments to improve upon our own program everyday.

  9. Hääkuvaaja
    January 20, 2010 • 9:23 am

    Very good list… keep up the good work. I only use one campaign but I´m planning to upgrade.

  10. Valokuvaaja
    January 20, 2010 • 3:12 pm

    I think that ut´s sometimes hard for the customer to understand who´s who when one is moved from place to place.

  11. Karl
    February 9, 2010 • 10:21 am

    You’re so right ! Many merchants do not see their publishers as a partner, some see them as their enemies that stole their money. What a … ! I worked at a online shop and we gave our publishers the best conditions we could. This brought us a lot of customers through the affiliate sites.

  12. Jed Malmberg
    June 24, 2010 • 10:20 am

    I think a big part of engaging the relationship with you affiliates is just keeping track of the relationship. What was communicated, their interests, dislikes, etc. It is surprising to me how many people do not use any sort of CRM (customer relationship management) tool to help them in pursuing those relationships. I would recommend that everyone find a system that is effective. Microsoft excel and outlook may work for a small number, but it gets almost impossible to manage effectively after 50+

  13. Sam
    May 5, 2011 • 2:38 pm

    If you want to give something special for your best affiliates you should consider giving them special payouts or unique campagins. One thing you could do is to give a new campaign to your best seller affiliate before anyone else. That way the affiliate could use email lists and benefit by being the only one marketing the deal to customers.


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