Comments on: Affiliate Management: Creating A Successful Relationship With Your Top Affiliates

By: Sam @ Kreikka

Sam @ Kreikka — Thu, 05 May 2011 19:38:04 +0000

If you want to give something special for your best affiliates you should consider giving them special payouts or unique campagins. One thing you could do is to give a new campaign to your best seller affiliate before anyone else. That way the affiliate could use email lists and benefit by being the only one marketing the deal to customers.

By: Jason @ How to make lots of money fast

Jason @ How to make lots of money fast — Tue, 19 Oct 2010 15:08:22 +0000

I agree with Mark for that particular point. You will always going to get a bigger response the moment you actually when people have tested a product and giving their postive approval of it.

By: Jed Malmberg@Affiliate CRM

Jed Malmberg@Affiliate CRM — Thu, 24 Jun 2010 15:20:56 +0000

I think a big part of engaging the relationship with you affiliates is just keeping track of the relationship. What was communicated, their interests, dislikes, etc. It is surprising to me how many people do not use any sort of CRM (customer relationship management) tool to help them in pursuing those relationships. I would recommend that everyone find a system that is effective. Microsoft excel and outlook may work for a small number, but it gets almost impossible to manage effectively after 50+

By: Karl@Musikinstrumente

Karl@Musikinstrumente — Tue, 09 Feb 2010 15:21:15 +0000

You’re so right ! Many merchants do not see their publishers as a partner, some see them as their enemies that stole their money. What a … ! I worked at a online shop and we gave our publishers the best conditions we could. This brought us a lot of customers through the affiliate sites.

By: Valokuvaaja

Valokuvaaja — Wed, 20 Jan 2010 20:12:09 +0000

I think that ut´s sometimes hard for the customer to understand who´s who when one is moved from place to place.

By: Hääkuvaaja

Hääkuvaaja — Wed, 20 Jan 2010 14:23:18 +0000

Very good list… keep up the good work. I only use one campaign but I´m planning to upgrade.

By: Rich Spies @ App Publishing, Inc.

Rich Spies @ App Publishing, Inc. — Wed, 20 Jan 2010 13:50:58 +0000

Great info Lynn. As an affiliate manager and you being one of our Super Affiliates, I love getting this feedback. You can rest assured that I am taking from this and others comments to improve upon our own program everyday.

By: olly@Computer Parts

olly@Computer Parts — Tue, 19 Jan 2010 09:02:21 +0000

As an affiliate myself I am dissapointed with the way some companies manage their affiliate programs. Out of date or incorrect data is one thing that really drives me mad.

By: misspink@SaveTimeMarketing

misspink@SaveTimeMarketing — Mon, 18 Jan 2010 08:28:47 +0000

i think the key is Joint Venture. Offer something that have mutual benefit to make the big boys want to work with you.

By: Kevin Chong Kok Sing

Kevin Chong Kok Sing — Mon, 18 Jan 2010 03:05:35 +0000

This is a great list. thanks for sharing.

By: Kevin Chong Kok Sing

Kevin Chong Kok Sing — Sat, 16 Jan 2010 08:21:55 +0000

Great information as always!Will definitely put these pointers to use.

By: Adriana @ Free Niche Research

Adriana @ Free Niche Research — Fri, 15 Jan 2010 18:22:51 +0000

It’s also important for affilaite managers to be open minded when their affiliates come to them to solve problems. I was the top affilaite for a company a couple years back, and my tracking told me I wasn’t getting paid for all my sales.

When I asked them to look into it, and actually proved it to them (I asked them to purchase through my links and see what happened, and of the 3 orders placed, only one registered), they took 1 year to get back to me and tell me they couldn’t find anything wrong with their tracking.

You can believe they lost me as an affiliate, and I was selling in excess of $300K a year for them. Now they have their tool free number right under the name of the product on every page: talk about bad affiliate management!

By: Adriana @ Free Niche Research

Adriana @ Free Niche Research — Fri, 15 Jan 2010 18:21:31 +0000

When I asked them to look into it, and actually proved it to them (I asked them to purchase through my links ans see what happened, and of the 3 orders placed, only one registered), they took 1 year to get back to me and tell me they couldn’t find anything wrong with their tracking.

By: Mark Mason @ Internet Marketing Podcast

Mark Mason @ Internet Marketing Podcast — Fri, 15 Jan 2010 18:06:07 +0000

Interacting with affiliate campaigns is probably the most important point in this post, Lynn. When I promote a product in a blog post, a comment or a tweet from the product owner acts a social proof that my recommendation is valid. After all, if I have the attention of the guru product creator, I must be on the inside and know what I am talking about.

By: uberVU - social comments

uberVU - social comments — Fri, 15 Jan 2010 03:48:04 +0000

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