Site Review: Where is Your Call To Action?
In my last post, titled How Can I Promote My Website For Free, we discussed Jim’s advertising question and possible solutions.
You’ll recall that I suggested Jim create a blog or website of his own to promote his company replicated website.
To continue that conversation, I’ll share the next note that I received from Jim and also do an in-depth website review – including tips for nailing your “call to action” for the best possible click-through and conversion rates…
Jim says: We created a website at www.harvestmyamerica.com to be more appealing. We now have a news broadcast on there that profiled our company. It is channel 9 news interviewing one of our founders…
With this website, you can see that Jim is targeting the business opportunity seekers instead of the product consumer as discussed in my last blog post. That’s a good angle too, though I would recommend doing both.
This would require two separate websites, as you are targeting two entirely different markets. Obviously not everyone that wants to shop online for discounts wants to get involved in a biz opp, and vice versa.
In order for a website to convert visitors into buyers, you want to target them very specifically and keep the call-to-action simple and clear. Always meet the visitor where they are, instead of trying to convince them to take an entirely different direction (common website mistake).
Going back to the example of Jim’s HarvestMyAmerica.com, which was created to drive traffic to his referral link for MyHarvestAmerica.com as discussed in my last post, you can see by the domain name alone that Jim is promoting the brand.
Instead, I would create a blog or website that addresses the needs or thoughts of the target market you most want to recruit into your downline.
When people are looking for a business opportunity, they rarely search for specific company names. They search things like: home based business, internet business, work from home, business opportunities, etc.
In order to get found by the thousands of people who are searching for this online every single day, you want to target those specific keyword phrases they are typing into the search engines.
Meet them where they are. They may not be aware of your company yet.
Now let’s take a look at Jim’s website, and specifically his call-to-action…
I hope this has proven helpful for you Jim, and for everyone reading along here. I’d love to hear your thoughts & questions!
Best,
p.s. Also see: 21 ways to increase your conversion rate
And: Using a “Call To Action”
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Very interesting Lynn. I’ve never heard of this company so it was interesting hearing you say exactly what I was thinking as I watched your video
I really appreciate the idea of having a call to action on each of your pages ~ like the compensation page. Gets me thinking about where I might be dropping the ball on that. Thanks!
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Great idea Lynn! People use the internet to search for the answers to their needs, so instead of focusing on what we think is important, we should be targeting our visitors problems.
Good point over there Tom . . . I think when branding yourself in the first place it’s vital to give informative ideas and information when it comes to whatever you are presenting.
Two things that are very important on every page you create: Making it clear who the page is for and why, and leading them to the next step (call to action).
It’s really easy to describe our products and services, but more important to frame it in such a way that it encourages action from the visitor.
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Hi Lynn, I would be interested in seeing examples of good “calls to action” have you written anything else on this topic?
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See: http://www.clicknewz.com/630/how-to-monetize-website-traffic/
And: http://www.clicknewz.com/513/call-to-action/
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Dang girl with all of this great info, I am going to be busy getting things changed around the way that they should be!! I want to thank you for all of your help Lynn. These are things I didn’t even think about all the way through before creating the website. Your the best!!!
Great walk through of Jim’s site their Lynn, very interesting. Having someone who doesn’t know about your website sounds like a great way to learn ways to improve your site.
Good stuff.
Thanks
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Lynn,
You are the best! You give so much useful content. One of the challenges I have is moving people to the next step.
Thanks,
Walethia
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My bad incorrect Twitter
Correction:
graceandcharm2
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What a thorough explanation- thank you, Lynn. I’m about to make some changes to many of my pages based on this advice.
Expert advice as always Lynn, but I must ask about… home based business, internet business, work from home, business opportunities, etc.
SERIOUSLY?? Nowadays is there even a chance in hell of a newcomer even coming close to ranking for those phrases? I would surely think one would want to try to break those down a little further, dominate smaller areas, and then maybe work up to the big boy keywords…no?
As a newbie blogger, you showed me in one short video what I am seriously lacking on my blog. Thanks for all of the helpful information, Lynn. You rock!
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The part about meeting readers where THEY are was really a good point, because a lot of the time, we write like folks already know us and stuff. Since a call to action is such an important part of working in IM, this post was really a useful one for me. Thanks Lynn.