Oh, its not too late! Add something to it, a new service a product, or just mention the article. Obviously it would have been good to do it then, but doing it now, you will be more visible from all the others who did a press release, plus, this is like a resume piece. Being on that Forbes list is something that should be in your press kit, should be mentioned on your website, etc.

If you have questions, feel free to contact me I would be glad to answer questions.

As far as timing…I think I may have missed the boat, but you tell me: Last month I was featured on Forbes as one of the top 30 women entrepreneurs to follow on Twitter. It was such a great honor & I received a lot of kudos…but, I noticed that some of the other ladies wrote about the post on their own blog and sent out their own press releases mentioning the Forbes article.

Is it too late for me to send out a press release on an article from weeks ago, or to toot my own horn on my own blog? Did I miss the opportunity?

Thanks for your help.

I wanted to address some of the questions as well as some of the comments. First, online businesses and internet marketers saw early on how powerful press releases were, and when adding in SEO techniques they were even more powerful, which is one reason they should be considered as part of your business plan. But, its not just about links and SEO.

Scott said it best, his traffic spikes when he does offline interviews or advertising (I am not sure what he is doing offline, but it really doesn’t matter, he is doing something!). I have a client that has a food blog, she did a 5 minute or less segment on a local morning tv show and she had huge spikes in her traffic (for several weeks, and they linked to her site), and although it has died down a bit, she has not dropped to the traffic level she was at before, simply because she now has more readers.

When you are interviewed either in print, tv, or radio you are getting free publicity and advertising. If you look into rates for advertising at any of these media outlets, and see what a 30 second spot will cost you, you will be amazed! But, advertising isn’t as effective, simply put you are advertising, yet when you are interviewed, you are considered knowledgeable or even an expert.

You can hire a publicist to do all the leg work for you or you can do it yourself, but it all comes down to having a good “hook” or story, and being available when you are needed.

If you don’t feel capable writing a press release or creating your own press kit, hire it out. Its money well spent. The only thing I suggest is that you find a publicist that fits into budget, and that you are not paying for the firms prestige, rather you are paying for their knowledge and their desire to help you succeed, after all, if they get you one interview it will be worth more than any advertising you could pay for. You should figure that minimum, you are looking at spending $500 at the very low end to thousands of dollars depending on the type of campaign you require.