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  1. Chris Cobb
    May 29, 2010 • 11:07 am

    Good solid advice and some cool sites to brainstorm names. Good advice to avoid trademarked names as you don’t want to get a testy lawyer letter!

  2. Missy
    May 29, 2010 • 12:21 pm

    Last year I learned the value of inner pages on a site, and how a keyword-rich domain name is not the end all, be all of affiliate marketing.

    I can have a site with the domain name of, but rank for an inner page that has a good keyword in it and still make out. I use to think that affiliate marketing was all about registering a keyword-rich domain name, but I’ve since learned the value of inner pages.

    Now that’s not to say, I don’t register keyword names, because I do. But I just know now that its not do or die, without it.

    Loved your guide, very comprehensive and loaded with good tips.


    • Mark Mason
      May 29, 2010 • 2:17 pm

      Certainly true Missy. Google returns links to pages, not domains. So focusing on your inner pages is smart.

      But all things being equal, Lynn’s point is that having a great domain name can only help (a point with which I think you agree.)

      Best regards,

  3. Jim
    May 29, 2010 • 3:30 pm

    Great guide.
    Full of information and I especially liked the convenient links .

  4. Thomas
    May 29, 2010 • 10:37 pm

    With so many terrible domain names popping up every day I am glad to see someone like you trying to educate people!

  5. Alex
    May 30, 2010 • 2:10 pm

    Sometimes it is really hard to choose between a keyword domain and a good domain name. Atleast for me… Keyword domains boost SEO efforts it such a huge way that you can’t get around them sometimes.

    But you guys are definately right about inner pages. I want visitors to see pages that are specific to the keyword so a keyword domain is not all that valuable.

  6. JennyLee Watson
    May 30, 2010 • 4:19 pm

    Thanks, Lynn, this is inspiring. It will help me get beyond the “all-the-good-names-are-already-taken” blues. (Surely there are some soccer-related domain names not yet claimed by World Cup betting cartels!)

  7. Coronado Cookie
    May 30, 2010 • 7:33 pm

    I just love the different ways you suggest to get a keyword rich domain name, even when it seems hopeless at first.

    Your new guide is a great read with incredible tips and techniques – thanks for taking the time to write it!

  8. sheldon
    May 31, 2010 • 1:10 pm

    Thanks for sharing your expertise. It will be a great help to choose what’s best when thinking of a good domain name.

  9. Johnathan Hayes
    May 31, 2010 • 6:22 pm

    Thanks for an informative write-up. Domain name choosing is a very important factor in running our business and a key in SEO. This is the stuff you need to know and Lynn you explained it wonderfully. I look forward to reading from you well into the future.

    Your Marketing Comrade,

    Johnathan Hayes

  10. Matthew Zinda
    June 1, 2010 • 9:30 am


    I have picked some pretty crappy domain names in the past myself! Some that I know negatively effected my conversion rate!

    If you are going to put time and effort into generating traffic, you might as well put time and effort into maximizing your conversion rate! Otherwise, the time and effort you put into generating traffic will be wasted, or at the very least diluted! Maximizing your conversion includes picking a domain name “that rocks”!

    Thanx 4 the info!

    Matthew Zinda

  11. Glyn Lafferty
    June 1, 2010 • 12:23 pm

    Hey Lynn,

    Some great advice as you say it is as easy to pick a good domain name as it is to pick a bad one.

    As for all the good ones are gone all you need is the 5 words that google doesn’t see.

    Great post


  12. Sam England
    June 1, 2010 • 10:17 pm

    Good solid tips for sure…
    I find that finding GOOD domains names is really not that hard, just got to be smart about it when searching…

    Oh believe me I have bought tons of crappy domains, but live and learn is my motto…

  13. Andi
    June 2, 2010 • 7:29 am

    Yea choosing the right domain name is something where I put a lot of effort and time in it. The fact that I have a nice domain always motivates me to keep building my site. I’m having some difficulties though when I have to choose between keyword domain vs domain that sounds good.

  14. Rick Byrd
    June 2, 2010 • 9:46 am


    Great resource. I have quite a few domain names that I have purchased that I am letting expire because I did not do a good job researching before I bought them. I thought that it can’t be that hard any domain name work, boy was I wrong.

    I am new to this but it seems that depending on what you are doing, picking a domain name can be about branding yourself or your product. If looking for a domain name for affiliate products it’s more about SEO.

    – Rick

  15. Nizam Shapie
    June 3, 2010 • 12:14 am


    That’s truely right. Researching domain names is one of the most important matter that showing online business. Not many people truely doing research due to lack of knowledge of picking the valueble domain names. This report definately based on your research on this matter.

    Thank you.


  16. Nathan
    June 3, 2010 • 8:24 am

    Seriously, I think it really takes a while to be able to think of a good domain name. And so far, there are many domains out there and not all has that good sounding name. Anyway, I still think it’s also good to balance everything. That means, good domain name and good content.

  17. Jeff Gardner
    June 3, 2010 • 8:47 am

    Lynn, Big props to you .. I’m rounding up the stray dogs and sending them to the pound (so they can be reassigned to another loving home)’cause there will need to be plenty of room for the incoming lovelies I’ll be grabbing with the help of your roadmap.

  18. Online Marketing Blog
    June 5, 2010 • 10:57 pm

    thansk you, your guide was worth every penny I paid. I would also add however the domain name is not the be all, having seo and conversion optimized inner pages will turn a failing campaigb into a sucessful one.

  19. adela
    June 8, 2010 • 2:09 am

    Great guide..
    Domain name is representing your business and brand name in your online business. You must select the domain name that easy to spell. You’ll lost a lot of traffic if the visitors miss-spell your domain name.

  20. Andrew
    June 8, 2010 • 4:16 am

    Sometimes, domain names are the very first thing you need to think about when putting up a site. It is the one that mostly stands out since it is your domain name. So, it is good that you have come up with this guide. You took notice of a seemingly insignificant but very important thing.

  21. epic traffic systems review dude
    June 9, 2010 • 11:07 am

    Oh man, I fell for it. I thought this post was going to contain the info. However, not a bad price. I think the key is a catchy sounding name that people will remember.

  22. Maricel
    June 14, 2010 • 2:08 am

    For some, their domain name needs to contain keywords. This is most common for niche sites, if I’m not mistaken. However, for others that discuss different topics on one site, the prefect to make use of a unique sounding domain name for their site.

  23. Shane
    June 15, 2010 • 9:57 am

    I just wanted to say thank you again for the inspiration. After reading your blog I was inspired to change and USE my blog after leaving it sit for years.

    Thank you so much for your help.



  24. Kate E. Hutchinson
    July 19, 2010 • 1:52 pm

    Hi Lynn,

    I really love this post. I blog for United Domains, we run a search engine for available domain names that I think is great for brainstorming (, and I ran across your post while looking for blog ideas. I completely agree with your point about a domain name so bad you wouldn’t even click on a link for it!

  25. Joe
    August 24, 2010 • 7:19 am

    Domains are very important. I had to learn the hard way.

    Just a quick note. If you are doing niche marketing never use dashes. I have experimented with this and the domains without dashes always rank slower and lower than those without. Thanks,


  26. Eleazar
    November 23, 2010 • 7:27 am

    I love to buy this great book for domain hunting. This will compliment my newfound method to find great domain that I think very valuable in the future. One of this is I paired 2 two-word phrases that has high traffic searches in a low competition niche into one that make three-word domain name.

  27. Are You Overwhelmed & Not Making A Profit?
    November 30, 2010 • 8:39 am

    [...] (a topic) and a market, and decide how you are going to serve that market. You’ll want to register a domain name for that [...]

  28. Marty Saposnick
    January 30, 2011 • 6:25 pm

    It sounds logical that if you are using keywords, or words that people are using in there searches, you will be apt to attract more attention. Even though this blog is an ad for your business it works since it brings to mind that thought and consideration must be given to picking a domain name that works for your business, and, perhaps with a potential resale value.

  29. b2b Marketing
    March 14, 2011 • 6:15 am

    The SEO aspect shouldn’t be overlooked. It’s always good to have a keyword inside your domain name. Although this is a hot topic, using one ore two hyphens “-” to separate your keywords is generally considered to be a good practice. Just don’t go over board with it.

  30. karen smithson
    April 18, 2011 • 6:45 pm

    You really need to find the right keywords for your market BEFORE you look at SEO. There is no point doing SEO for keywords that do not get any traffic.

  31. Roger Gordon
    June 6, 2011 • 10:53 am

    Seems to be varied ideas on this. I always try to get a .com with the keyword in at the start if possible

  32. Case Study: Niche Site With NO Research?
    June 15, 2011 • 8:29 am

    [...] thing I did was register the domain name. I am quite good at choosing domain names out of thin air, if I do say so myself [...]

  33. Jules
    July 19, 2011 • 3:39 am

    I think all the good 1-word domains have pretty much gone, but if you use your imagination then there are still a huge number of domains you can build a business brand around.

  34. Kat
    August 17, 2011 • 11:09 am

    I have often heard SEO “experts” state that having your main keyword in the doamain name is vital to successful rankings. It probably helps a lot, but I don’t think it’s the ‘be-all-end-all’. I have a successful site that has a crappy domain name – not a single keyword in it and it generates a nice income.

    What are your feelings about using hyphens in the name? Or should I purchase your manual to learn for myself…:)

  35. Ana
    September 9, 2011 • 10:54 pm

    The questions about hyphens seems to have generated some controversy. Personally, I dislike them. I think they look unprofessional unless separating the words looks more natural. Some people swear by them. And yes, most of the good one-word domains are gone. Turns out the one I want at the moment is for sale, but I can’t afford it. So back to the drawing board.

  36. Patti Stafford
    January 24, 2012 • 10:18 am

    OK, I have to ask the really important question: You’re serving fish and beans? LOL

    Silliness aside, yes I’ve done my share of buying bad domain names. I’ve also bought a lot of good ones that ended up not being what I wanted. I’m trying to not buy any domains at all this year. I believe it can be an addiction and I need to control it. LOL

  37. Ji Huai Wei
    July 21, 2012 • 11:14 pm


    I just pay for the domain name guide.
    But i don’t know where to download the guide,could you help me?


    • Lynn Terry
      July 23, 2012 • 7:28 am

      I just replied to your email :)

      • Ji Huai Wei
        July 25, 2012 • 9:52 am

        Thanks!I got it! :)

  38. sampath
    June 9, 2014 • 12:49 pm

    Nice article. But I would like to whether new domains rank better or does expired domains with high pagerank?

    • Lynn Terry
      June 9, 2014 • 1:16 pm

      The domain name carries very little weight in the overall ranking criteria. You’d do best to focus on getting a catchy domain name, and choosing a topic that serves a very specific market – then spend your time & energy on social engagement and content marketing. ;-)
      Lynn Terry recently posted..Step-by-Step Blueprint for Success OnlineMy Profile

    • Cesar Z
      June 18, 2014 • 3:55 pm

      If it’s ok with you. Here is another viable option to get quality expired domains for everyone here, it’s called

      Just thought i mentioned it. :)

      This in tandem with other linking methods can really be a big help in either pumping up your own sites or starting your own Private Blog Network.

      Question: What hot niches you think are good to go after in 2014?

      • Lynn Terry
        June 18, 2014 • 6:43 pm

        Hot Niches in 2014? That’s a bit of an oxymoron almost. :D I say the hottest niche is the ONE that best fits in with your ideal lifestyle, so “work & play” are one and the same! ;-)
        Lynn Terry recently posted..Want To Make More Money With Your Blog?My Profile

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