Most people know I'm a bit video challenged. I definitely do my best work in plain text. I'm working that out though, and still actively testing equipment & mediums.
The live broadcast was inspired by Gary Vaynerchuk, and specifically his book - Crush It! which was the topic for the event. I did it as a test, on several levels, and walked away with some interesting results...
The Ustream Broadcast
The live broadcast on Ustream was a complete disaster, but not a total loss. The connection was terrible, causing a lot of stalling & buffering. We had close to 200 people join in live at one point, but many dropped off due to the poor quality.
We had around 150'ish stick it out. (you guys rock!)
As the host, it's hard to tell how bad the stream is lagging. I caught on by watching the text chat, and realizing they were responding to things I said 10 minutes ago.
The text chat is really hard to watch, by the way, while you are simultaneously trying to frame a video and coordinate PIP screencasting. You really need a dual-monitor setup to do it properly. I have that, but I was on my Macbook Pro (with built-in web cam) for the broadcast...
I just went with the flow, tested things out, and had a little fun with it.
What else can you do, right?
The purpose of the broadcast was to do a live
book review of Crush It! to go along with my
written Crush It! review and 9-book giveaway.
The actual video review portion was about 6 minutes, give or take, where I shared some significant take-aways from the book.
I (mistakenly!) assumed that the recording would take place on my end. Instead, it seemed to be in time with what viewers were seeing - which meant it was synced to the good 5-minute or so lag. Ack!
The actual recording started way before the review, and ended just into the beginning of it. LOL - Lesson learned! When broadcasting live on Ustream, record the entire session - then edit the video later if you want to keep a certain segment. Another smart option would be to do a back-up recording with a video camera.
So the live event was painful to watch, and the end result is a recording of me making weird faces and then cutting you off right as the review starts. Nice, huh?
I really appreciate those of you that tuned in live, and even stuck it out with me to the end.
Thank you for the feedback, for laughing with me through it, for your patience, and for the tweets & comments. You guys truly do rock!
Those of you that stuck it out, by the way, are the only ones that will ever know what all I shared in that review...
One of my goals is to always teach by example. So when I decided to write a review on Crush It!, it only made sense to use the methods that Gary teaches in the book.
I used Facebook, Twitter, blogging, a live video broadcast, a Poll and give-away, and even email. Normally I would just write a book review on my blog, and maybe share the link on Twitter & Facebook. But everybody does that, right? I wanted to go the extra mile using the things that I learned in the book.
If you were online between 6am and 1pm Eastern on Friday, you got to see this all happening live. So instead of just reading about how much I enjoyed Gary's book, you got to see some of his best tips in action. There's nothing like a visual example, except maybe a live visual example, right?
Of course, there was no real pitch involved. I did use my affiliate link in the review post, but that's pennies in commission if any at all - because the main "call to action" was to win one of the 9 copies I was giving away for free!
My primary objective was to see whether I could engage people in more active participation, in various formats, and to see whether the ROI was worth it.
I took the opportunity to set up a Poll to go along with the give-away, so that I could really get a feel for where everyone is with their online business.
I'm currently in the process of setting up a new podcast, creating new reports & guides, and setting up my publishing calendar for the rest of the year - and I wanted to make sure I'm putting out exactly what my readers want & need most...
As I mentioned earlier, almost 200 people logged in to view the live video broadcast, and we had about 150 or so who actively participated.
So far, 239 people have completed the Poll and entered to win a copy of the book.
There were over 900 views to the blog post. This is maybe 2-300 more than usual for one of my posts.
I gained -zero- Twitter followers. There was no growth to my Social Media reach at all, even though several people re-tweeted my updates (thank you for that!).
Probably the most disappointing of the experiment, was the lack of social media interaction. I could definitely work on the 'buzz' aspect...
In the future I'll plan to do more things, like: guest blogging, a live webinar or teleseminar with the author, give people incentive to spread the word, etc.
All said and done, it was a fun experiment and I learned a lot in the process. I have over $300 and more than 8 hours personally invested, so obviously there is not a monetary return with this particular event. And it's hard to put a price on a good laugh, but I'd say we're definitely in the black!
The one thing I have been incredibly impressed with, is the quality of responses to the Poll. Those responses are invaluable, and will go a long way towards helping me create awesome new content... and take my business in the right direction. That was easily worth 10x what I have invested here.
I hope you learned something from all of this. I know I did. I think there are a lot of great take-aways from this that we can all use going forward. I have to give props to Gary Vaynerchuk - the book is truly inspiring, and has me motivated and stepping way out of my comfort zone. Love it!
And no - I'm not giving up on video OR live video broadcasting yet...
p.s. You can still enter to win one of 9 copies of Crush It! by Gary Vaynerchuk. I'll be mailing them out on Monday morning!
-Thanks again, you guys are awesome!