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  1. Matthew Zinda
    June 13, 2010 • 9:52 am


    U r good, really good!

    I’m sorry, usually I post a more helpful, useful, valuable comment than that, but that seems to fit the bill this time!

    Thank you!

    Matthew Zinda

  2. Linda Hampton RN, MSN
    June 13, 2010 • 12:22 pm

    Thanks for sharing this report. What I found most useful is that it’s all together in one document. That makes it an easy to use reference tool to refer to and to reflect on when communicating with your list.


  3. Rocco
    June 13, 2010 • 12:55 pm

    Great find…the call to action is so very important but also so often missed!

  4. Keith Davis
    June 13, 2010 • 2:48 pm

    Hi Lynn
    Thanks for sharing.
    I’m going to download and study… super affiliate here I come. LOL

  5. Roey
    June 13, 2010 • 3:30 pm

    Dear Lynn,

    Thanks for the info – great read. I can sum it up on one quote:

    “Marketing…is rooted in the human condition.” – Oliver Olsen

    It is definitely worth the time to read the entire report. The contents explore marketing from a different perspective and offer specific examples to emphasize points made. I hope your readers take the time to read it cover-to-cover.



  6. Travis
    June 13, 2010 • 3:36 pm


    Thanks for sharing the report. There is a lot to digest in this “small” report. I was shocked to find out that only 10% of business do better than break even. That’s scary.

    This is a good report on psychology as it outlines those things that are triggers for us humans so the concepts learned here can be applied to anything.


  7. Ken
    June 13, 2010 • 8:50 pm

    I downloaded the report from your tweet and it’s really good. Well laid out and categorized. It’s always amazes me what people respond to.

  8. Satu
    June 14, 2010 • 6:21 am

    Very good classification of triggers. Like Linda said, the guide will work very well as a reference guide, because it’s well structured and not too long.

    It is very frustrating, when you see someone trying to use those triggers but not doing a good job with it! :-) I am on one guy’s list (not in the mmo or internet marketing niches) because I purchased his product, and often I would like to tear my hair out because I think he is making his job of selling products much harder than it need be. The funny thing is, his product is really good and I think he could offer lots of real value to people on his list…

    My favorite sentence: “You cannot scare people into buying knitting needles.”

    @Ken: It never amazes to surprise what I respond to! :-D

  9. Christian Fager
    June 14, 2010 • 7:08 am

    I liked the report, actually re-wrote a landing page using several of the suggestions.

  10. edith
    June 14, 2010 • 7:50 am

    I enjoyed the report and the grafic setting. If OK with you I would like to translate it to Hebrew and share with my web visitors.

  11. Linette Daniels- The Youth Success Doctor
    June 14, 2010 • 8:02 am

    Wow, Lynn I really love this report. It is great to have so many triggers and explanations, as opposed to just having trigger words or phrases without knowing why or how or when to use them.

    I find the parent market to be quite different than the market I used to speak to and continue to search for ways to adjust my conversation to reach their ear.

    I am excited about the many options I now have after reading this report.

    Thank you for always providing awesome value!


  12. David
    June 14, 2010 • 9:32 am

    Clear and concise. The only thing my copy lacked was glue and staples. I look forward to more greatness like that in the future.

  13. Ron Mahon
    June 14, 2010 • 10:07 am

    Great update on everything that matters. Good Work

  14. Rick Byrd
    June 14, 2010 • 10:51 am


    Thanks for sharing this report. I downloaded it yesterday from your Tweet and read it last night. This was a great read for me. Great, something else I need to start implementing when I get the opportunity. But this is definitely a missing marketing piece for me.

    The difficult part will be finding that effiecient mix. And that mix will be different from person to person and launch to launch.

    - Rick

  15. DeeDee
    June 14, 2010 • 11:16 am

    Excellent list and great explanations to the triggers. Now I need to figure out some “recipes” of ways to use them!

  16. Glennette
    June 14, 2010 • 11:20 am

    Great report. Lots of typos so I wish I could get my hands on it as an editor but all in all, good information. Thanks so much for sharing it with us! The one I probably use the most is Scarcity.

  17. John
    June 14, 2010 • 12:04 pm

    Thanks for sharing the report. At last something with some meat left on the bone! How many other books & courses out there just tell you that you have to concentrate on developing that “warm and fuzzy relationship” with your list, without going into detail. This report has being a real eye opener.This has really given me some clues to the missing bits of my sale process. Lots to think about, thank you so much.

  18. Leanne Watson
    June 14, 2010 • 1:37 pm

    Hi Lynn,

    I agree with Linette, its wonderful to have the reasons the triggers make the difference.

    The reports I’ve read in the past have the words but they don’t link them to a trigger. Being NLP trained I’ve been able to hazard some good guesses as to the triggers the words caused but to have it outlined so specifically in such a short easy to read report is fabulous.

    You’ve made it really easy to understand the psychological principles I suppose would be the best term underlying the words.

    I particularly liked the section where you linked the triggers that would naturally flow together … giving those clear examples makes it easier to think about the possibilities and create my own.

    I’ve been a member of your email list for sometime now and I love the value you give.


  19. Sherri
    June 14, 2010 • 3:50 pm


    This was excellent! Being fairly new in the business, I found several new ideas and had some others reinforced. One concise report, however, may be the best attribute of what you did.

    Can’t wait to hear about your podcast adventures!!!


    Twitter: @advtravelbooks

  20. Robert Nelson
    June 14, 2010 • 7:28 pm

    As usual Lynn has over delivered. Good examples, etc. Thanks Lynn

  21. Cliff
    June 15, 2010 • 6:22 am

    That was a very informative, Lynn. I have saved it off and it will become one of my often used references. Thanks very much.

  22. Michelle
    June 15, 2010 • 6:11 pm

    Thanks Lynn and Oliver!

    Well done on the informative report; it is always interesting to identify what works for ourselves and then decide which to use (or NOT use) in our own endevours.

  23. Kathleen Gage
    June 15, 2010 • 10:18 pm

    Outstanding report. A very good read, extremely attractive in the presentation and the content is highly valuable and definitely usable.

    One of my favorites in the report is Social Proof.


  24. Tom
    June 16, 2010 • 4:17 am

    Thanks for providing this helpful report. Not much new, but all in one place (as already mentioned above).
    In conjunction with triggers I am always reminded of creating a ‘landing experience# for your visitors. This applies heavily to PPC marketing, where the message of the ad should match the message of the landing page.
    I am sure that integrating the triggers into the landing experience can propel you into the top ranks of businesses and not only the top 10% that just break even.

  25. Alex
    June 16, 2010 • 5:54 am

    Great post! The report is really helpful. There is always a problem with how do I make enough of money.. Just reading about the triggers generates great ideas.

  26. June
    June 16, 2010 • 9:26 pm

    Thank you for the report, the gift is appreciated. I have read most of it before, but there were a few nuggets of thought that I hadn’t heard, that do make sense such as the Achilles Heel. Contrary to Kathleen Gage, even though the graphics are very nice, I prefer not having them in a report. Reason? If I decide to print out something to physically read while sitting on the deck with a cocktail (Grin) it is much easier to print it without having to specify which pages to print in order to save on ink. I don’t like wasting all that ink printing out unnecessary graphics. Just my little old opinion.

  27. Godfrey
    June 17, 2010 • 6:43 am

    Thanks for such a concise, yet highly informative report.You have indeed provided the ingredients for a sucessful marketing/promotions campaign.Mine is just to find the right “mix”.
    Great stuff, Lynn!

  28. Nicholas
    June 20, 2010 • 3:09 pm

    You provided a detailed and well thought out marketing strategy for connecting with one’s market audience. This is valuable information – very much appreciated.

  29. mondex1
    June 20, 2010 • 4:35 pm

    Great article and tips on how to convert your traffic into sale. It is also one of the major struggle we have right now. How to make people subscribe but with this information, I think we can make something to make it happen.

    More power.

  30. Shane
    June 30, 2010 • 4:59 am


    Fantastic post and great report! I’ve noticed that all of us internet marketers do A LOT of writing. Be it articles, blogs, guest blog posts, forum posts, websites and whatever else you may do to earn an online income. But some folks never really thought about the words they use in their marketing? Without getting too deep into this, there are emotional triggers that “trigger” a response from a person. It kills me because my six year old son is better at this than I am.

    Using Emotional Triggers

    Let me explain by telling you about my son and his antics. My son knows my wife’s emotional triggers pretty well and he definitely uses that to his advantage to get the response he’s looking for. For example, my son knows that my wife is absolutely head over heels in love with Walt Disney World. That place just gives my wife the warm and fuzzies and my son knows it and he’ll use it to his advantage.

    If my wife sees a commercial about Disney or an ad in a magazine about Disney, it sparks all the memories of the fun times we have there. That’s the exact time my son will roll out with a question like “mommy can I have some ice cream?” and it’ll be like an hour before dinner. My wife is all happy and giddy thinking about Disney and she invariably says “yes.”

    You see, my son knows his audience and the little booger is great at getting what he wants out of my wife. Frankly, I’m jealous because he’s better at it then I am. I only wished I had that kind of pull with my wife!

    Cash In On Your Prospects’ Emotional Triggers

    By this time you’re probably wondering what this has to do with your online income. If my six year old son can use emotional triggers to get his way with my wife and command the exact response he was looking for, what can you do to command the response you want from your prospects or blog readers?

    You see, if you know your prospect then you’ll know their emotional triggers. And we all know that people buy with emotion and justify with logic later. And in order to command that type of response, you’ll need to know your prospects pretty well. My son knows my wife pretty well and the little booger is good at getting what he wants simply by using words.

    You too should know your prospect well enough to trigger a buying response or an opt- in response simply by putting words on paper or a computer screen.

    Write For Your Prospect…Not For You

    So the next time you write a blog post, or a review page or a sales letter, figure out who you are writing to. Frank Kern calls this figure “Bob.” Create your own Bob. What does he look like? What does he read? How tall is he? What things does he do for fun? Is he married? Have children? Make your “Bob” a real person (in your head) and write your next sales letter to him alone.

    The more you know about your prospect, the easier it will be to tug on his emotional triggers. And it’s those emotional triggers that will deliver the buying response you are looking for.

    • Roey
      June 30, 2010 • 7:44 am


      Excellent comment!



    • Thu Nguyen
      July 19, 2010 • 7:21 am

      I agree Roey,

      Shane really went the extra mile and made this article really personal. Thanks for sharing your wonderful experiences. It’s quite a case study per se put into action. This really makes the report all the more valuable. :)

  31. Kelly
    July 9, 2010 • 6:11 pm

    Thanks so much for the report. Shane, excellent comment. I’ve really been working on trying to ‘narrow’ my target audience – trying to please everyone ends up pleasing no one.

  32. Thu Nguyen
    July 19, 2010 • 1:16 pm

    Hi Lynn,

    I just finished the report. Really like that the triggers are categorized into personal points. Also it’s great for brainstorming blog topics as that’s what bloggers are always working on.

    Thanks for your invaluable time. I will be putting up my review for this report shortly and share it with my readers. :)

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