Blogging With A Plan
This week I’ll be a guest on the Hot Seminar Series to discuss taking a blog to max profit potential – including my strategies for getting the most out of every post.
Kelly McCausey is the host of the summer series, and she has been digging into my blog archives to check things out before the interview on Wednesday.
In a recent post she asked me about my objective – and whether I started my blog with a specific plan in mind:
So many people start blogging on a whim and end up fizzling out after a little while. According to the archives on your blog, you started blogging in the spring of 2006 and you definitely never fizzled. I have a feeling that starting a blog was not a decision that you made lightly, right?
Did you have a plan for your blog from the beginning and have you pretty well stuck to it?
Looking forward to your reply,
I actually started blogging in August 2004, so this month marks 6 years that I’ve been blogging full time. I started out on blogger.com – then moved over to WordPress, and the domain ClickNewz.com, in March 2006.
My original objective was simply to share what I was doing, and what was working, in my online business. It was very much like a personal business journal in the beginning. I didn’t optimize my posts with a keyword phrase, didn’t monetize the posts or the blog in any way, etc.
It wasn’t until later, and with the rising popularity of blogging for profit, that I began testing and talking about those things ON that platform. Even still, my blog remains a personal biz journal. I continue to share what I am learning, what I’m using, the books I read, the challenges I face and the solutions I find.
While it wasn’t my original objective to monetize my blog, meaning I didn’t start a blog with the intention of making money at it, it has become a consistent revenue source. This is a natural result of testing ways to make money online, creating live examples and then sharing the results with my readers. Which is what I do.
If you read through my years of archives, you’ll see as much personal history of my business growth as you will “internet marketing tips”. Almost all of the tips & reviews are intertwined with my thoughts and personal experience – because it started out as, and still is, a business journal.
Intentional or not, it obviously works – and works well. Which is another lesson I learned and then shared along the way. And one I continue to implement on new niche blogs outside of the internet marketing space.
Had I started a blog with the sole purpose of making money, I may have “fizzled out” myself. Blogging is a lot more work than some other methods I’ve used to make money online – such as affiliate marketing.
Blogging meaning writing conversationally and continuously.
I do use WordPress as a platform for Affiliate Sites now (versus HTML or traditional static websites), but using WordPress doesn’t mean you’re “blogging” – it can also be used to create pages that look just like the traditional websites.
If you’re going to blog it pays to choose a topic you’ll never tire of writing or talking about. I’ve started many blogs over the last 6 years. Several of them did fizzle out. Those that stuck were the blogs that had to do with my deepest personal interests – such as this one about my online business that you’re reading now.
p.s. Even though I write my blog in much the same way as I keep my private business journal, I do have a strategy. I shared that in detail, giving the 7 elements I include, here: How to Write a Blog Post. What to write and how to write it are the two biggest questions I hear – followed by how to increase blog traffic. < That link will give you my favorite method of getting high quality visitors to your blog.