I start almost every day with an email I subscribe to, and today the author asked some very pointblank questions:
- What do I want to be?
- What do I want to do?
- What do I want to have?
- Why do I want it?
That last question is the most important of all, in my opinion. Without knowing why, very specifically, you'll never have enough incentive to figure out and follow through with the how.
That email came from Rick Warren, a pastor with a strong online presence. Christian or not, you may very well be interested in the way he uses the internet to spread his message. Rick has a (ie ONE) very specific niche & market. He has engaging daily emails, a variety of products, podcasts, events and online communities. He is also active and engaged with his market on both Twitter & Facebook.
If you follow his work you'll see an excellent example of online marketing. So in addition to the actual topic today, there you have a beautiful example to follow in your own niche. You're welcome!
Back to the question: WHY?
It's fun to dream. To imagine yourself 10 years from now. To create the life you want in your mind, and devise a strategic plan to create that life.
That's the easy part.
The hard part comes in the work that it takes to implement that plan. And the time. Ohhh the time. It's all too common to get bored, distracted, burned out, for doubt to creep in and tell you it can never happen, and to ultimately give up. Which leaves you right back where you were (the spot you never actually left).
That's common because most people have not answered the why. If you can't say with 100% certainty WHY you want something, you'll never muster up enough steam to attain it.
Let's say your goal is to earn $20,000 a month.
If you can't answer that, it's pointless.
Money alone is not a goal. Money is the result.
You may have a goal that requires money in order to achieve it, which gives you a solid why for earning a specific amount. But money alone should never be the goal.
(Sadly, I know a lot of people with plenty of money that are plenty unhappy. Money alone does not buy happiness. Purpose and achievement are the keys to happiness. Money is simply a means to get there.)
Another quote from today's email:
"You will never reach a vague goal."
I challenge you to define your WHY today. Answer the four questions above, in regards to your online business and your desire for success. Imagine yourself 3 years from now. How are you different than you are today? Where do you live? What is your daily life like? How does your online business operate?
Once you can get a clear vision of those things, and know exactly why you want to reach that place, it will be very easy to create a strategic plan of action toward that end result...