This is a Sponsored post written by me on behalf of Logo Mojo. All opinions are 100% mine.
Earlier this week I was reading a great article by Chris Garrett on branding, and while his key message was not that you needed a new logo ("it's much, much deeper than that") it did get me thinking about logos and visual branding.
As you can see (if you're reading from an actual web browser), I don't have a specific logo here at ClickNewz, or even a cute little favicon (browser icon). At this particular site, my brand is ME, and I generally use my personal photo across the web. This is fairly common with personality-driven blogs, or businesses that revolve around an expert or specific person.
Earlier this year I had my social media profiles updated with a custom design. One that matches my color scheme here at ClickNewz. This included Facebook, Twitter and YouTube profiles as well as a podcast icon for iTunes.
As I expand my online business to include a presence across the web, I want those profiles to send a specific message - to instantly create a visual association with ClickNewz. When people land on my YouTube profile, or see me cross their screen in their iTunes account, I want them to immediately associate that with the quality of content I offer.
In the same space of time that I was reading Chris' post on branding, I had the opportunity to check out Logo Mojo. They have an in-house design team, and offer 100% unique custom designed logos. This is something you could actually get trademarked, unlike logos made from clipart - which is very common.
The idea of a custom logo for ClickNewz really appeals to me. At the moment I am using my color scheme and various versions of my header graphic across the board - but not anything consistent. As my brand and my business expands, I'm giving this serious consideration.
I would love to hear your thoughts. When you see me across the web, is there an immediate association? If so, what is it? I'm going to assume it's my photo - which is now going on 2 years old. Therein lies a problem of it's own.
Do you have a custom logo for your online business?
Why or why not?