In a recent post, I asked What Challenges You Most? and Richard said:
There are so many ways to do it (according to the ‘experts’), but they all take time - and it is said that 80% of all site traffic will come from the search engines, but that’s like trying to maneuver through traffic on the freeway! Easier said than done, what with all the competition, especially on page one...
Richard is not alone. Website Traffic is a challenge for most people who are working online. So today we'll look at a few simple ways to increase traffic to your site free.
It is true that it takes time to build up a consistent flow of targeted traffic to your website. But the key word is "build". It's a process, just like every other aspect of starting and managing an online business.
That said, it really isn't that difficult. And it doesn't take near as much time as you might imagine. And one more note: the competition is rarely as fierce as it seems...
Easiest Way to Increase Traffic To Your Site - Free
Before you try other methods of getting traffic, it's important to make sure your website is properly optimized. This is called SEO, which stands for Search Engine Optimization. As I explained in A Surefire Way To Increase Blog Traffic, you'll get search engine traffic whether you intentionally optimize your website or not.
"If you do not intentionally optimize your content (blog posts, articles, forum threads, etc) for a specific keyword phrase, and intentionally get backlinks to that content, you will still get traffic and readers."
... so it only makes sense to optimize with purpose, and with a plan. Otherwise you're cheating yourself out of more traffic, and most importantly - better traffic.
If you're struggling with targeted search engine traffic, I highly recommend you download SEO Fast Start by Dan Thies (Free Download!) and study the guide. Dan is an SEO Expert, and the guide outlines the same model I use myself.
Also see my post on SEO Content which will teach you how to choose keywords & phrases to target for faster results and better conversions.
You want to target what's called long tail keyword phrases. These are longer, more specific (and less competitive) keyword phrases. You don't just want to choose any phrase though - you want to use keyword targeting to attract a very specific type of visitor. See my tutorial on Using Keyword Phrases That Make Sales.
Competition Is Never What It Seems!
Don't let competition deter you. The truth is, most competitors are rarely as daunting as they seem. The fact that they achieved their rankings, and their business success, should prove to you that it can be done. Just keep in mind that it didn't happen overnight for them either.
Start with long tail keyword phrases that are easier to rank for, as I mentioned above. Make sure every page of your site or blog is properly optimized for a well-chosen keyword phrase, and that each page has a very specific call-to-action.
Make sure these two things are done before you start testing other marketing strategies. That will allow your site to get established in the major search engines and begin rising in the results.
And without that call-to-action, traffic is useless. So make sure it's in place!
Once you have your site or blog ready for rankings & traffic, the next step is to look at ways you can leverage your competitors. Analyze the search results for the more competitive keyword phrases in your niche. Look over the top 10-20 pages and consider ways you can leverage those.
Are they blogs? You can comment, create pingbacks, and even offer to guest blog for them. That's just one simple way to take advantage of their high rankings, and funnel that search engine traffic straight into your own site!
101 Ways Ways to Increase Traffic To Your Site Free
There are endless ways to get website traffic, but ignoring SEO is like shooting your blog in the foot. Almost every other marketing strategy you might consider, ultimately improves your search engine rankings. So it only makes sense to make sure you ARE targeting keywords. Otherwise you're missing out on tons of highly targeted free traffic!
Article Marketing for example, will bring in traffic. But if you optimize the title of your Article, it will get more views from specific keyword searches. And if you optimize the Anchor Text in the link within your article, the page on your site/blog you link to will rank higher for that term.
But if you don't optimize your Article, or your web pages & blog posts, for specific keyword phrases... you'll only get a trickle of maybe somewhat targeted traffic.
As you can see, most online marketing strategies lead back to SEO and keyword targeting. They're all connected. That's why keyword research and optimization is where you should start, as it's the foundation to almost every other way you'll use to increase traffic to your site.
I encourage you to go back to your blog or website and analyze it closely. Is every single page optimized for a specific keyword phrase? Does every single page or post have a strong call-to-action? If not, start there. There's no point do any other marketing work until you're set up to rank & convert... 😉
p.s. I know you were hoping for that list of 101 ways to increase traffic to your site free 😀 but that would only distract you and have you running off in multiple directions trying 3 different things at once. Make sure your blog or site is ready first. In my next post I'll give you more specific ways to get targeted traffic. 😉