When it comes to growing your online business, you're always asking yourself two questions:
- How Can I Make MORE Money Online?
- How Can I Get MORE Website Traffic?
The simple answer is: do more of what's working. It is by far the easiest way to make more money, get more traffic - or both. Basically you analyze what already IS working in your online business... and do more of that.
Sounds too easy, doesn't it? Let me explain...
(This IS going to be super easy. Putting this one tip into consistent practice could make a huge difference in your online business.)
How To Know What IS Working In Your Online Business
You might be throwing your hands in the air and saying:
"I don't even know what's working. Nothing is working! I've tried everything and I'm getting no results..."
Or you might be saying:
"I seem to have a little success here and there, but nothing consistent. How can I consistently make money online, without constantly trying new tricks to keep the money coming in??"
These are both common reactions. But once you smooth your feathers back out, you'll realize that if you've been "working online" for any amount of time at all - you DO have some base stats to work with.
Start there, and analyze your site stats. How much traffic do you get now?
Where is that traffic coming from? How can you duplicate those sources?
Looking at my site stats, I learned that I got far more click through's on pingbacks than I did on blog comments. This means I need to do more pingbacks, and less blog commenting - more of what's working, and less of what's not.
For more on that, see: Pingbacks vs Blog Comments.
You may find that you got a surge of traffic from a guest blog post, but then it trickled off. Do more guest blogging! Your stats may show you are getting highly targeted traffic from a longtail keyword phrase. Create more pages/posts that are optimized for longtail keyword phrases and/or increase your ranking for the phrases that are already bringing you visitors.
Maybe you created a short report to sell, and made a few sales. But when that trickled off you looked for another way to bring in money, or started considering new info products to create. Go back to your original report and look at how you made the sales you did make. Do more of that.
You can also take that one product and expand on the marketing strategy. Set up an affiliate program. Do guest blogging and article marketing to get your report in front of potential buyers. Do joint ventures with market leaders in your niche. Take the one product and make it sell. This is FAR easier than creating more products, one after the other, and just selling a few of each.
This may sound overly simple, but that's the genius of it. Why constantly chase new ways to increase sales or traffic, when you can simply build on what you already know works. Turn a trickle into a steady flow!
Want Consistent Results? Be Consistent...
One of the main things that gets in our way of being consistent, is the ever alluring promise of a new or different strategy. It's much more fun to try a million different things, than it is to consistently use methods that work.
Let's say you know for a fact that SEO and pingbacks bring you great (highly targeted) traffic. But it's much more fun to research and test and play with widgets... than it is to sit down and write, optimize & link.
You do need variety in your marketing strategy and in your link-building plan. Pick a few things that work though, and stick those out. Even the new, fun, trendy, shiny things will only work if you implement them consistently. That's the key. Find out what works in your market, with your keywords, and in your business model specifically - and just do that.
If you need some basic methods and ideas for increasing traffic, and making sales (or MORE sales), see: Getting Traffic & Making Sales. It was written for Affiliate Marketers, but much of it will apply very well to ANY online business model.
I would love to hear what's working in your business...
Leave a comment below if you have any questions, or want to brainstorm ways to make more money or get more traffic. This is a great time to analyze what has worked for you this year, and create a solid strategy for success in the New Year...
p.s. In the next post we'll look at ways to increase traffic to your site - free! Be sure to subscribe by email below so you don't miss a single post: