Day One: Affiliate Summit West 2011
I’m in Vegas for the weekend (plus some) for Affiliate Summit West 2011. I flew in early to meet up with my friend, brainstorming & accountability partner, and Elite Member – Tawnya Sutherland (photo, right).
This is my first time attending Affiliate Summit, which was founded by Missy Ward and Shawn Collins in 2003. There is a huge crowd here (1400+ is what I overheard), and it’s a good mix of Super Affiliates and merchants/networks. It’s definitely the place to be if you want to speak with affiliate merchants in person…
This quick video will give you an idea of the crowd, the noise level (lol), and the type of casual networking going on between affiliates & merchants. It was taken during the Meet Market this afternoon:
Tawyna and I attended a couple of interesting sessions today. My personal favorite was “Dominating Your Niche With Blogger Outreach” – with Chris Brogan, John Chow, etc. Personally I think this is one of the best online marketing strategies, whether you even have a blog of your own.
Getting mention on blogs in your niche not only reaches your market exactly where they are (reading that blog), funneling targeted traffic to your site, but it also results in a permanent inbound link which helps your search engine rankings. For more on that topic, see How to Increase Blog Traffic.
We also attended “Creating a Successful Mastermind Group” with Randy Cassingham, where we picked up a few interesting tips. I’ll make it a point to share those with you in an upcoming post.
The Meet Market was interesting. A bit crowded (and hot, and noisy) but I did get a chance to speak with the ClickBank reps for a few minutes regarding their new private affiliate program option for merchants. I’m going to get with them on more information for you, and share that with you in a future post as well.
It’s a bit late, and we have another long day tomorrow, so I’ll close for now. Stop by my Facebook Page if you’d like to see photos. I created an album there for the event, and am also uploading pics there on-the-go throughout the event.
p.s. Tomorrow kicks off with breakfast with super affiliate Rae Hoffman, followed by a session with Amazon.com’s affiliate channel manager. After that, who knows – I’m flying by the seat of my pants and enjoying the event. Regardless, should be another interesting day… and plenty more pics & video!