Day 16: Promote Squeeze Pages With A Blog

Continuing in the Content Marketing section of our Growing Your List challenge, we'll look at how you can promote your squeeze page using a blog.

For Day 16, refer to pages 40-42 in the
31 Day Guide to Growing Your List

There are some great ideas in our guide, and I have some additional ideas to share with you for this strategy - even if you don't want to invest the time & energy into maintaining a blog of your own! 😉

So You Have A Squeeze Page...

The biggest problem marketers have after they create a squeeze page... is getting traffic to it! We've discussed 5 great strategies for promoting your squeeze page already in this GYL series, including:

• Joint Venture Partners
• Attracting Super Affiliates
• Free Search Engine Traffic
• Pay-Per-Click Marketing
• Article Marketing

Some of those may work better for you than others, depending on whether you have a paid product, or just a free opt-in incentive on your squeeze page. But don't rule any of them out! I've seen marketers offer an affiliate program for a free newsletter, paying 50 cents or even $1 per lead.

Scott Boulch comes to mind, for anyone that recalls that campaign (2007). Of course, none of his links are currently working, but it was a great strategy and a great example. He came on the scene out of nowhere and built a targeted mailing list of almost 40,000 subscribers.

If you are confident in the per-lead value of your list, this is something you might consider. Like I said, get creative and consider every single strategy before you throw it out completely.

Using Blogs To Promote A Squeeze Page

I said "blogs" instead of a blog for a reason. This is a strategy that will work very well for you whether you have a blog of your own or not, and especially well if you already do - or choose to set up a blog (easy!).

As we discussed earlier in the series, you optimized your squeeze page to attract buyers using commercial keyword phrases instead of just freebie seekers.

Since you can only optimize your single squeeze page for so many keyword phrases (generally 2-3 at most), you end up missing out on all the other related keyword phrases your target market is searching. You may also find it harder to get quality (unsolicited) inbound links to a squeeze page, so it's a bit more work to get it ranking well for your chosen keyword phrase(s).

This Is Where Blogs Come In And Save The Day! 😀

Using blog posts, you can target all of the relevant keyword phrases in your niche - both informational and commercial. This will increase your market reach dramatically and also give you an opportunity to convert searchers into subscribers. A great way to effectively move them into your funnel so you can build on that relationship with your autoresponder series!

Each blog post you write, whether on your own blog or on other blogs in your niche, is a unique opportunity to engage your target market in conversation. And more importantly: engage them into taking action.

That's what keyword phrases are, by the way. They aren't just marketing tools. They're conversation starters. They are real words (searches, questions) typed into the search engines by real people looking for real answers. Since you know what your market is asking, you can effectively enter that conversation by writing content that is optimized to meet them where they are: browsing the search results.

Great blog posts will:

• Attract quality inbound links
• Give you social media content
• Put you in a position to *talk* to (and hear from!) your target market
• Easily rank well for very specific search terms

These engaging, well-ranking blog posts will also end with a very relevant and strong call-to-action that funnels your highly targeted search engine traffic straight to your squeeze page... completely pre-sold on your irresistible offer!

I Do Not Want To Maintain A Blog... 😐

Okay, okay - I get it. It can be a bit of work. And if that's not in your plan, and I can't convince you otherwise, you can STILL capitalize on all the benefits of this surefire marketing strategy.

Instead of setting up a blog yourself, and doing all the groundwork to build a readership, simply leverage those who have already done the work in your market. Find the top blogs in your niche, and guest post there.

They have worked hard to build a readership, build a mailing list and social media following, get top search engine rankings, etc. Like I said, leverage that by giving them the one thing they need most: quality unique content their readers will love.

In exchange, they will give you a link back to your site - a chance to entice their readers to visit your squeeze page.

Even if you DO have a blog, you should be leveraging the other blogs in your space. Guest Blogging is the easiest way to increase traffic *and* get high quality backlinks to your pages.

Your Task For Today:

Start a blog on your topic. If you already have a blog, start targeting keyword phrases that will attract ideal subscribers for your mailing list. Write posts, optimize them for those keyword phrases, and be sure to lead them strategically into your squeeze page. You can also put the opt-in form right there at the end of the blog post, eliminating a step in the process for the call-to-aciton.

Resources:

• How to Start a WordPress Blog
• 7 Elements to a GREAT Blog Post

Best,

p.s. Blogs are a PERFECT way to build trust and credibility in your market, and to build a super responsive mailing list. See List Building For Bloggers.

A must-read! 😉