You put a lot of effort into building a list, and sending out great content. But all of that is for waste if you can't get your subscribers to open your emails!
Today we'll look at 7 strategies you can use to create the best email subject lines. The kind that evoke interest and curiosity, and compel your subscribers to open your messages.
Punching up your subject lines will benefit ALL of your automated marketing pieces (blog broadcasts, email list archives, etc) as well as your social media activity.
They are perfect for Twitter, Facebook and LinkedIn headings as well as email. Using engaging keyword-rich headlines is also great for SEO, and how your content looks in the search results (giving you a higher click-through rate)...
The above paragraph is a paraphrase from Phil Hollows on Page 77 of his List Building for Bloggers guide, the Subject Line Optimization chapter. While Phil goes into great detail about each of the 7 strategies, I'm simply going to give you a quick overview and some fun examples to spark your creativity.
The BEST Email Subject Lines contain
one or more of these elements:
- Short Subject Lines
- Controversial Headlines
- A Keyword Phrase
- Numbers and Counts
- Actionable Subject Lines
- Timely or Urgent
- The "Classics"
The subject line of the post you are reading now is an example of a combination of those elements. It contains a number. It's fairly short (8 words). It contains a keyword phrase ("best email subject lines").
To create some fun examples, I'm going to use Link Bait Generator (a great tool for brainstorming creative titles) and a variety of niches/topics.
Short Subject Line - Example 1
Exercise Tips To Ignore!
Controversial Headlines - Example 2
10 reasons civilization may collapse because of organic foods...
A Keyword Phrase Subject Line - Example 3
What the best weight loss program looks like
Number and Count Subject Lines - Example 4
6 bits of exercise advice that will land you in the hospital
7 bizarre ways patio furniture can kill you suddenly
8 things you probably don't know about dog food
Actionable Subject Lines - Example 5
Make your first scrapbook the easy way - this week!
Fix your hair loss problem fast. Learn how...
Timely or Urgent Subject Lines - Example 6
Exclusive coupon code, but act fast - offer ends in 24 hours!
How to start making money online... today!
The "Classic" Subject Lines
Phil shares that the two subject lines with a history of repeatedly high open rates, no matter what, are: "You are not alone" and "Did you get it?". I would advise you use those sparingly (and so does he).
Be cautious about using "tricky" subject lines. They may have a high open rate, but you may find your open rate declines following any "trick"...
I hope that inspires you to use some of these 7 strategies for coming up with great blog post titles, email subject lines, forum thread titles and more.
Getting your links in front of your market is not enough - you have to entice them to click through and actually read your content. 😉
p.s. For more great tips from Phill Hollows, download List Building for Bloggers