You can start writing your evaluation about the product and be ready to promote by the end of the day today!
Lynn has some really great examples right here at Clicknewz that you can model. I strongly recommend checking out her post on How to Write a Product Review. It's one of my favorites, and I refer to it often when writing my own product reviews...
Let's go ahead and get right into some simple things that can help you increase your affiliate commissions while using product reviews....
Blogging, Blogging, and more Blogging
If you want traffic to increase to your site, you need to optimize your content for the search engines. One of the best ways you can do this is to write about the product(s) you recommend. You can do this by either doing the work on your own or hiring ghost writers to do the job for you. The former is naturally more time-consuming on your part while the latter is more expensive. The choice is all up to you.
The most important thing is that you get more clicks when you post something new on your site. The rule of thumb is to put up more content (80%) than promotional write-ups (20% only). It's that good old 80/20 rule. That would mean that you can post your promotional content once you have posted 3 or 4 other pieces.
I agree with that, but it depends. 80/20 is a great guideline, tried and true, but it's not the law. Sometimes you'll have more to say about something than other times. I say go with your gut. If you know your niche and you know your readers, then you know what is going to be acceptable for them. Just stay true to that!
Another Option: Consider Private Label Rights (PLR)
As I mentioned earlier, hiring someone to write blog posts for you can get a bit pricey. Most of the ghost writers I know are quite good at what they do, so I'm not at all surprised at their rates for services. However, for someone just getting started with their first niche site, or maybe someone getting into a new niche with a smaller budget, it's just not in the cards to hire a ghost writer.
If you don't think hiring a writer to work for you is within your project budget or you just want additional options, you might want to consider getting PLR - or Private Label Rights articles & product reviews. There is a better chance for you to increase your affiliate sales with PLR because you are getting really good ready-made, ready to use content.
The downside is that you won't have 100% unique content right of the box.
You generally have two options with PLR content: you can use it as-is, or you can edit it to make it your own. I strongly recommend adding a bit of your own voice to your PLR content, even if it's just one line or a new title. That little tweak only takes a few minutes and it makes a huge difference.
By using PLR reviews and articles you'll add value to your website, blog or newsletter. It doesn't take you a long time to research or write, and it won't cut too deeply into your project budget.
Link It Up & Get Social
This is one of the best things you can do if you want your online business to succeed. If you are visible on other sites that people visit, chances are these people will want to visit your site too. And if you allow big websites to advertise on your page, you can earn from that. The important thing here is that people keep clicking.
I know you're sitting there saying, 'Loretta I thought we were talking about product reviews here.' And we are. But they aren't going to do you any good if no one sees them. Get some links, even if it's just a few social bookmarking links - actually, that's a great place to start in this case...
Social media and product reviews go hand in hand.
Think about your Twitter stream or your Facebook news feed for a second. I'm sure that within the last 24 hours you've seen someone mention somewhere something they bought that they either liked or disliked. Chances are they told you where they bought it and why the liked it or didn't like it.
That's a product review in action in real time. Often people see these and pass the information on to other people they know that might like - or want to avoid - the same products. And sharing means even more potential links!
Be Real and Involve the Masses
One of the things people want to see in product reviews is honesty. When they read all positive raves, they will immediately be suspicious. If you want to increase your affiliate sales, you need to catch the reader's attention and build trust with every paragraph you write.
Let other consumers post reviews on your site too. This can be risky and involve some work. If a particular product review attracts a lot of attention, the lurkers and trolls will come. If a discussion gets out of hand you always have the option of closing comments on it, particularly if you think the conversation has peaked.
Remember, as a blogger or reviewer, your number one goal is not to close the sale. That is the responsibility of the merchant! (Something Lynn teaches us and reminds us about in our weekly Clicknewz Elite Brainstorming Hour often.)
You should focus on reviewing the product, recommending it to the prospective client, praising it, reviewing pros and cons, and describing it in the most honest manner possible...
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