Visitor Recovery & Follow-up
Now here’s an interesting concept: ReCapture YOUR Client. If you have shopping carts abandoned on your ecommerce sites, or have ever wondered why people start to fill out order forms or contact forms but then leave your site, ReCapture is a new option to consider…
It tracks information that is typed into forms instead of at the end of the process, allowing a site owner to follow up with an offer of assistance to the person who abandoned the form or shopping cart.
It is set up as a service, billed monthly. The flat rate pricing is $75/month according to their website, though it does say to contact them for current pricing and there is a 40% special posted there at the moment.
A service like this could really come in handy for a high-end shopping site, a mortgage lead generator, etc. Of course, my first thought was whether or not it was ethical to contact visitors who obviously chose to leave your site before completing contact with you or their order. They make a good case for that on their FAQ page though…
I’d love to hear your thoughts on this. Is it something you would use? Would you have any second thoughts about following up with visitors who abandoned carts on your site? What about other types of web forms – such as contact forms?
And as a visitor yourself, would you want a site owner to send you an email asking you questions if you bailed during a purchase… or not?
Technorati Tags: shopping cart, ecommerce, follow up, visitor recovery, recapture
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Personally, as a consumer that would turn me off. Generally, when I abandon a shopping cart or offer it’s because I feel the seller is asking for too much information (for an inquiry/download/etc.) or in the case of physical goods, usually the shipping and handling charges border on the outrageous (like $8 S&H on a single T-shirt or CD). In these cases, I don’t need “help”, I need the seller to change his/her business practices.
Perhaps it would suit you (and others) better if – and this is just a suggestion – sellers had an optional feedback form available at checkout that you could send your thoughts to. If that was present, would you use it in a case like that?
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Personally as a visitor, i do not want an email asking question.If am satisfied i will visit again. Otherwise simply ignore the site.