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  1. Kidino
    August 5, 2011 • 10:13 am

    Wow. That was quick. But I guess it didn’t take long if that is your finding. But I like your review, telling it how it is. I am sure it helps your readers a lot. Sure has helped me. I am eager to read your book when it comes out. Nervous about how others will review it? ;) (all the best for that)

    • Lynn Terry
      August 5, 2011 • 3:43 pm

      LOL I hadn’t given it much thought really, the reviews for my book. It should prove interesting to hear what people think. Any strong opinions by more than a few readers would certainly encourage me to release an update though. I think feedback is the best thing you can ever receive, particularly when your goal is to truly serve that market.

  2. Anthony Quinata
    August 5, 2011 • 10:45 am

    Lynn, I’m such a huge fan of yours, and have just become a bigger one!
    I just started a blogsite, and I know I have a lot to learn, so I read what you write religiously.

    I was in Borders yesterday, looking for more material and saw this book. I flipped through it and it just didn’t “feel” right.

    When I saw your first thoughts on this book, I thought, “Well, it’s probably a good idea to head over to Borders again.” Then when I saw what you had to say about Chapter 2 and beyond … all I can say is thank you for your trademark candor.

    You are a rock star!


    • Lynn Terry
      August 5, 2011 • 3:46 pm

      Thank you Anthony. I really should have read further before I shared any enthusiasm about it on Facebook. :P Lesson learned!

      You mentioned looking for new material. Any topics in particular? I might could make recommendations, or even point you to something here in the archives.

      I just updated the post above with two books I DO recommend. Both are a great read!

  3. Joseph Ratliff
    August 5, 2011 • 10:46 am


    Don’t worry, by putting the book down you didn’t miss anything the rest of the way IMO…the rest of the book follows the same pattern.

    Reading this book (I read the whole thing) was like skipping a rock across a lake, but the rock made all the way to the other side without sinking anywhere.

    Skip from one topic, to the next, to the next etc… but never getting into one topic beyond lightly addressing it.

    • Lynn Terry
      August 5, 2011 • 3:47 pm

      Ahh – glad to hear I didn’t miss much ;-)

  4. Karen McGreevey
    August 5, 2011 • 10:59 am


    I’m with the others; glad to have seen your review before I put any money down. And with a title like that, it could have easily drawn me to the checkout aisle.

    While you’ve given a shortened rendition of your review, I note that the 3 tips of the 7 you’ve listed don’t really say/explain anything. If someone new starting out were reading those, chances are they would not know what those tips meant. Does he even define “keywords” or “search engines” anywhere? I would hope he provides at least a sentence or two to explain the tip itself.

    Thank you again for “having our backs”!

    • Lynn Terry
      August 5, 2011 • 3:52 pm

      He does define keywords & search engines a bit prior to that section. But knowing how heavily this book is being promoted offline, I tested it on an offline business owner – the plumber.

      The plumber runs a commercial plumbing business in a local area. They are in Google Local, have a website, and are interested in coming up high for the local terms their market uses. So he’s not totally lost on the idea of search marketing.

      I read him a few bits from that chapter and he just gave me a blank stare. None of it explained anything, or made any sense to him.

      A shame. We really could use a book like this that helps people of all types understand the reality of online business – from people that want to start something online to offline business owners that want to market online. Frustrating…

  5. Kerry Nesbit
    August 5, 2011 • 11:05 am

    Thanks so much, Lynn, for demonstrating how a negative review can not only help your readers steer clear of less-than-useful products, but also enhance your credibility and build trust.

  6. George
    August 5, 2011 • 11:25 am

    It’s refreshing to see a detailed review – I just wish you would give us your opinion of an option you would recommend… There is so much junk online (and now offline) that I’m collecting all the good ones for my site – So, if you can update your post and give us your favorite authors on this topic it would very helpful.

    • Lynn Terry
      August 5, 2011 • 3:56 pm

      I have updated the post above to include two recommendations. Thank you for the inspiration to do that. Great idea!

  7. Gary of
    August 5, 2011 • 12:05 pm

    Hi Lynn, Gary here.
    I’ve not been online much since about mid March because I’ve been having too much fun with my two kids enjoying the warm weather, so I admit that I may have missed a lot here at ClickNewz. That being said…

    I was beginning to wonder, “When will someone make a recommendation of a product NOT to buy, and not be afraid to name names too?” Well, you wrote one of those types of posts here… it is very refreshing to me ;)

    Thanks Lynn!

    Gary Anderson II
    aka- GanderCo

  8. Edgar
    August 5, 2011 • 12:34 pm

    I’ve seen many people in the industry promoting this book, but obviously none of them have really read it. Thanks Lynn for your honest review.

    • Lynn Terry
      August 5, 2011 • 3:57 pm

      It makes you wonder, doesn’t it? …

  9. Bob Schmidt
    August 5, 2011 • 1:28 pm

    Unfortunately I also bought this book and was very disappointed. It seemed to me to be more about self promotion and reminiscing about his past (read ancient) exploits. And I too was left with “so what” “how can I make money now”. Maybe the only new thing was his use of the QR codes which by the way took you to his website so he could sell you something. Using his authority as a New York Times best selling author to market the book and the businesses he owns or partners in. All in all not recommended reading.

    • Lynn Terry
      August 5, 2011 • 3:58 pm

      Those were my exact thoughts. Especially while reading Chapter Two. I kept saying “so what??” to myself throughout that section, wondering how much of it was even relevant in 2011…

      I was disappointed by the lack of current examples. There certainly is NOT a lack of examples to draw from…

  10. Sue Painter
    August 5, 2011 • 3:11 pm

    Appreciate your candid review. There’s no sense in being just another “yes, it’s great, buy it!” reviewer when too many people are reading the book and scratching their heads. As for your first comment up there, yep, I’ll bet you welcome good reviews of your book and I’ll bet it will blow this one out of the water. Geez!

    • Lynn Terry
      August 5, 2011 • 3:58 pm

      I can hope so :D

      I will say, it really motivates me to get MY book out on the market. And fast!

  11. Beth Stowers
    August 5, 2011 • 6:17 pm

    I just read your blog post and am so impressed with you! That is awesome of you to help us all out with a very honest review of this book.

    Marketers (especially newer ones) could really waste a lot of time (and money) following outdated tactics and not having the correct and concise information they need to start a business Online. It’s important for people to have information that is as good and clear as possible. With the economy the way it is, there are so many looking at ways to make money Online…

    Thank you again on your recommendation of a book that I should NOT read. :)

  12. Mike
    August 5, 2011 • 6:18 pm

    I started to buy this a few weeks ago but held off when you said you were going to read it and give a review. Thanks for saving me a few dollars. I heard the author on a radio interview the other night and was not impressed. I got the idea he has big backers and has never really done anything online himself.

    • Lynn Terry
      August 8, 2011 • 8:46 am

      I think Marc has had some brilliant moments, and genius ideas. He’s been very successful and has been doing this for quite a while – longer than myself even. ;) Where he is now vs where he was 10-15 years ago is different of course.

      What was the radio interview about, if you recall?

  13. Dacia
    August 5, 2011 • 8:00 pm

    Thanks for the info. I was thinking about purchasing this book myself because it had great reviews by the readers. After reading your review I am glad that I didn’t purchase it.

    I always thought that the real experts to follow on the topic of Internet Marketing were the ones that published books with excellent reviews. Boy was I wrong.

    I am looking forward to purchasing your upcoming book because I know that you are the real deal and it will be money well spent.

  14. james samy
    August 5, 2011 • 8:37 pm

    Thank you Lynn. I wanted to search for the book at the library in Singapore but after your review, I rather go for Crush It! You always share your good thoughts to us for our knowledge and to improve online.

    Once again thank you. Going to get Crush It and Socialnomics…. Yahoo!

  15. Jason Rasset
    August 5, 2011 • 9:39 pm


    Thank you for NOT recommending that DANG Book… I am so mad at whoever sold it to me about 2 months ago..(maybe longer). Here’s the point, I NEVER got the book. I was emailed an offer to preorder it, along with a few enticing bonuses for, I don’t know, around $20 bucks…. and Still no book!!

    But I do get the occasional email offering to sell it to me again.

    I am so glad, I can now put the whole thing to rest and happily delete and unsubscribe from those guys:)



    • Lynn Terry
      August 8, 2011 • 8:47 am

      I wonder why you never received it? Did you follow up on that, or just let it go?

      • Jason Rasset
        August 11, 2011 • 7:41 pm

        it’s quite funny… I think perhaps I never actually ordered it.
        IN short, my email contains no record of a receipt nor my paypal. I pay for almost everything with paypal, or at least you usually get an email receipt which I SIMPLY CANNOT delete :) ( I am a virtual packrat as well as a “real world Packrat”

        I would have archived the receipt or some confirmation … Ahhh

        Anyways, I have move on to better books.. thanks for your recommendations and your blog, I really enjoy going through looking or info..

        and I have heard you on some podcasts lately…(I am an info JUNKIE! LOL :)


  16. Jack
    August 5, 2011 • 10:43 pm

    What’s weird is that I just saw “Get Rich Click!” for the first time yesterday on a shelf at Barnes & Noble and gave it a quick skim, it explained some things that’d puzzled me (an IM noob) clearly for the first time (eg how when you use a 3rd party payment processor you are using _their_ merchant account to collect monies) and was therefore seriously considering snagging it off Amazon until I read your critique, now I’ll just go back to B&N and glean the useful from the bad. Danka!

  17. Gail J Richardson
    August 6, 2011 • 5:59 am

    Lynn, Thanks for this review and thanks for sharing your honest opinion. I have enough STUFF that is outdated.LOL

    Gail J Richardson

  18. Ryan
    August 6, 2011 • 10:45 am

    First of all I’ll admit I bought this book. That’s probably why I clicked on the link. I was curious why you did not recommend this book. I also admit that I didn’t read the whole thing either. I have many books that are half finished lying around and several of them are in the field of internet marketing. I guess I get sucked in to buying a book with a catchy title. What I forget though is that by the time a book about IM comes out it usually is outdated – but I still buy them.
    Secondly I’m glad I opened your email this time, probably also because I was curious about when I signed up for your list. We all get emails from marketers that sometimes get passed over because we’re signed up for so many. I didn’t purge you from my list because I followed through to your blog and found that it has some useful information and seems to be one the good ones.

    • Lynn Terry
      August 8, 2011 • 8:49 am

      Thank you Ryan ;) Glad you’re sticking around!

  19. Erika
    August 6, 2011 • 1:54 pm

    Lynn, I am so glad you commented on this book. I like you started out reading it and it just didn’t hold my attention and like you also mentioned it doesn’t really go into any depth on any subject. I didn’t even finish it.

  20. Tom
    August 8, 2011 • 2:32 am

    Lynn, thanks for this honest review. I really like it when someone also points out the negative stuff. Too many reviews are either made up at all or just too positive to get a sale.
    Keep up he good work – have a nice week :)

  21. Amit
    August 8, 2011 • 12:18 pm

    Reverse E-Commerce is the beginners method, it’s what you use when you want to start a business but lack the proper capital. Let’s say i want to sell iPhone replicas from China, i talk to the producer about how long it would take the package to get here, then add up the time it takes to get from me to the client, and post that in my store. So i add 1 week from china and 1 week for my client, i’ll just tell him he can get the package in 2 weeks. Meanwhile, he pays in advance so i don’t have to get the iPhone from my money.
    It’s not a long term method, but it’s perfect for your first sales.

  22. Michael
    August 8, 2011 • 4:31 pm

    thanks for the review I wonder if Chris Brogan read the book; another one I bought on his recommendation. Where is yours?

    • Lynn Terry
      August 8, 2011 • 4:52 pm

      Coming very soon :) I’m getting excited!

  23. Glenn Sewell
    August 9, 2011 • 1:20 pm

    I just saw the first part of an interview with this author that Chris Brogan did. Some of his claims of his past accomplishments sent red flags up for me. Such as being the founder of the pre-paid phone card industry. That made me do a Goole search on him and went to his wikipedia page. It look like he had just created it in the last few months. It was not formated the way a normal bio of a person on wikipedia would be. There was just way too much boasting on his part during the interview with Brogan. I have known people like this and the claims have never held water. Bottom line is I didn’t trust him and it only took less than three minutes of that interview.

  24. Mari
    August 10, 2011 • 9:51 pm

    Hello, I have a question. You said “My advice: don’t submit pages to search engines period”. Why do you say that? On one of my sites, I have a static site and I have submitted every single page to Google and I get over 90% of my traffic from the search engines. So, I’m curious why you feel that way, or why it is a bad thing. Anyway, thanks for the book review….I may end up just borrowing it from the library.

  25. Lauryn Optimization
    August 11, 2011 • 3:50 am

    Initially, I liked the book… and I still do. It has some great creative ideas, but I have to agree with you that certain areas left a lot to be desired. I will have to look at the entire book again and then I’ll give it away. I also received a complimentary copy.

    I must admit the marketing strategy for the book is awesome. I will add Crush It to my list. I also think UnMarketing, which you previously recommended was also good.

  26. Sudha
    August 20, 2011 • 5:46 am

    thanks for the review I wonder if Chris Brogan read the book; another one I bought on his recommendation. Where is yours?

  27. Annette Tweedel
    September 12, 2011 • 12:51 pm

    Hi Lynn,
    We saw Marc on The View about 6 months ago I guess, and we liked what we heard, so I went on line to his website for the book and ordered it. It came in about a week later. My husband started reading it, got a little confused and bored, so he put the book down and never picked it up. Then just last week, I guess it was one of his guys that works for him, called us up to speak to my husband and the guy ended up wanting to speak to both of us, so we put it on speaker phone. He was asking us all kind of questions and made an appointment with us with the upper guy for the next day. Well, I began to feel unfortable about it. The guy did call the next day, but I told him and my husband that I could not do it. So we are not. Then after I found your review and started reading it outloud to my husband, we both agreed that it did not look good. Thank you for your review.

  28. Michael
    November 14, 2011 • 5:32 am

    I have recently received an email from Marc Ostrofsky promoting some rubbish by one Anthony Morrison. Look him up on Google. No further comment.

  29. Dave
    December 30, 2012 • 3:00 pm

    Why would Clickbank send you a copy of this book. Oh wait, I know internet marketing and you are full of BS. This book is all about links to the authors website. He gives ideas but he doesn’t show how to implement any of them. Thanks

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