ClickBank recently sent me a copy of Get Rich Click!: The Ultimate Guide to Making Money on the Internet by Marc Ostrofsky.
It looked like a good read, and I'm always on the lookout for a book I can recommend to my offline friends that are interested in learning more about making money online.
I flipped through it, and my first impressions were that it was very well organized and easy to read.
It has a nice clean layout, includes QR codes - all the makings of a book I expected I would really enjoy and probably recommend.
I enjoyed the introduction, and even reading all the endorsements - many of which were written by people I know. A good sign, right? So far so good.
When I first started reading Get Rich Click I settled right in and really liked it. I got creative ideas left and right during the first chapter, less from the content and more from the topic - which was "the get rich click mindset"...
But then, after such a great start and with creative inspiration flowing, the second chapter just completely lost my attention. I had started Chapter 2 on my flight to Colorado Springs, and I admit I was a bit tired, so I went back and read it again just to be sure. The topic was "Reverse E-Commerce", which is not a model I'm fond of.
Reverse E-Commerce basically means selling products or services you don't actually have on hand. One of the examples was to go to a flea market or wholesale warehouse and take photos of products, then list them online at eBay and Craigslist. Then go back and purchase them to fill your orders.
Um, what if you couldn't find those same products again - or the quantity you needed to fill your orders?? NOT something I would recommend.
Also, many of the "success stories" for this model were OLD. Back in the 90's when eBay was HOT, or early 2000's when things were different. Most of the stories shared were at least a decade old, which is ancient history in Internet terms.
I worried these stories might inspire people who are new to Online Marketing, only to disappoint them when they found those markets or models have changed.
Especially if they invested a substantial amount of money.
Being the "middle man" where you don't actually have the product in your posession... is risky business. Even if it is your best friend and you're selling his car for him online (page 21).
The third chapter is all about search marketing. Honestly, it didn't do a good job of pulling me back in after the second chapter. I found some of the wording to be off, making it sound more complicated than it should.
Or in some cases, the wording was just plain confusing.
For example: (page 33) "Off-page factors are ways to affect your ranking that don't appear on an actual web page."
There were only two factors listed, which DO in fact appear on "an actual web page". They were Links and Directory listings. Confusing.
There were also other points on search engine marketing that I simply did not agree with, and don't think would be helpful for someone new trying to learn how to "make money on the internet".
But it was Page 36 that finally had me shaking my head and ultimately made me put the book down and just stop reading.
On this page are "7 Tips For Keywords":
1. Understand how search engines allow you to use Keywords
2. Understand how many times you can use a Keyword on a page
3. If you use redirection technology, it should facilitate and improve...
(Redirection technology? Facilitate? What does this have to do with "Keywords" and what in the world is he talking about??)
Tips 4 & 5 were also about "redirection technology" . Tip 6 was "Do not submit pages to the search engines too frequently." (My advice: don't submit pages to search engines period)
I personally don't think "understand how" is a tip. How is a person supposed to understand how exactly? Wasn't that the point of the book - or at least this chapter? Blah...
I didn't waste another minute turning another page.
Maybe I cheated myself out of some interesting chapters or ideas. But he totally lost my interest in Chapter Two, and sealed it in Chapter Three.
I was hoping this would be a book I could recommend to some of my offline friends that want to understand ways you can make money online. To the people who truly need an "ultimate guide to making money on the internet." But it's not. Period.
And this is a New York Times Best Seller?
Recommended and promoted by ClickBank?
I was seriously disappointed...
Books I DO recommend
While they are not an "ultimate step-by-step guide to making money online", there are two books that I constantly recommend to entrepreneurs - both online and offline. In my opinion these two books combined really give a clear picture of where we're heading, and the huge potential involved.
Anyone with even a sliver of "entrepreneur" in them somewhere will get tons of creative inspiration from these books, with lightbulbs going off left and right:
And of course I am publishing a book this year, specifically on the Niche Affiliate Marketing model that I use myself.
If you're interested, you can get on the notification list.