Audie says: "I read on ClickNewz several days ago (somewhere!) your comment about having several websites that you built several years ago that still earn money, but you no longer do anything to them. Have you written about this model on ClickNewz and can you point me in the right direction?"
Hi Audie (and everyone!),
If I did say "websites", I actually meant "pages". It is true that I have pages (both web pages and blog posts) online that I created years ago that still make money consistently. And those pages require no maintenance, or very little. I'm happy to explain, and point you to the posts & tutorials on this topic...
The simple explanation is this:
I create quality content on a specific topic, and optimize that content for a specific relevant keyword phrase - called a Long Tail Keyword Phrase. That content is either on a web page or in a blog post on a related domain.
To give you an example from a post here at ClickNewz, I wrote about how to make money online for beginners. I wrote that post a year and a half ago (April 2010).
That post currently (still) ranks #2 on Google for that phrase:
That's just one example of one page on one domain.
Each piece of content you create, properly optimized, will continue to work for you for years - simply by remaining available in the search results to the people who are searching for it.
The goal is to create content that targets very specific phrases, which reach a much more targeted market and tend to convert much higher than general keyword phrases. Every single page or post you create is one more opportunity to get in front of your target market.
The more content you write, the more traffic you'll get - it's as simple as that.
This is why I focus on Content Marketing as a strategy, and ENJOY sitting down to create content: because I know the ROI is awesome, and that little bit of time invested will continue to bring traffic & revenue for years to come.
As promised, here are links to specific posts that explain this in more detail:
- 8 Elements of an Organic Marketing Strategy
- Web Page Optimization (Checklist)
- Keyword Strategy It’s Not Just Numbers!
- Content Marketing Strategy (Questions to Ask Yourself)
- How to Write a Blog Post
- SEO Content: Choosing Keywords & Phrases
- Using Keyword Modifers to Qualify Visitors
These are the very methods I use myself to create passive income streams with SEO & Content Marketing. The key is to create Evergreen Content that will be as relevant next year as it is now.
And on that note, I remove the date stamp in the single.php file on WordPress posts. That way individual blog posts are not "dated", and are less likely to be dismissed by the reader on the assumption that it's "old news".
Great content will be shared. Content that ranks well will also be found and shared. So the core to your marketing strategy should be creating properly optimized high quality (engaging!) content, and making it easy to share that content by providing social media share buttons.
I hope that helps. If you have ANY questions, leave a comment below!