Link Development vs Traffic Development
There is an excellent article on WebmasterWorld.com by Rae Hoffman that is a must-see. Titled Link Development vs Traffic Development: Popularity Has a Whole New Meaning, here is just a snippet of what you’ll hear from Rae:
If you’re sending out hundreds of reciprocal link requests each week and have a 14 page links section on your site, please do the following:
1. Find the time listed on the bottom right hand side of your monitor.
2. Place your mouse cursor over it and double click
3. Please change the year on your calendar from 2003 to 2006Now you might actually get to focus on doing some productive marketing for your website. Notice I said marketing, and not link development. The bar has been raised. You can fight it or meet it – the choice is up to you. There is more sophistication in the algorithms of today, there is more sophistication in the level of competition and there is more sophistication from our sites expected by visitors.
The web is changing. Has been for awhile now. Change with it, or lose out 
Tags: links, reciprocal links, traffic, marketing, seo, rae hoffman, sugarrae, webmasterworld
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Lynn, that’s a concise way to state it! I know of adult webmasters actually doing FAR better even via their blind traffic exchanges. At least people are getting traffic out of those links!
Those link collection will just stay in hypertext dust.