It's confusing, isn't it? One marketer will tell you to only focus on one niche site, while another marketer tells you the more niche sites you have the better.
It was different 5+ years ago when you were actually working with websites - and social media didn't exist.
Static websites required much less maintenance & management than blogs, and there were far less marketing channels to consider. You basically created your websites, then did SEO and link building. Period.
Sometimes I miss those days! LOL...
Now the focus is on topical authority sites, creating a brand, and being engaged with your target market.
This is in strong contrast to just creating web pages, one after the other, and optimizing them to get in front of the right searchers.
BUT!... There are also many perks to all of the changes over the last few years, and to creating a large topical site with a solid brand and strong engagement...
The Downside To Creating Too Many Sites
First, if you're of the mindset to create dozens or even hundreds of niche sites, you're likely just looking to make a quick buck online - over starting a solid online business that has real long-term profit potential.
The internet is not the lottery, and it simply cannot be played that way.
Instead of raking in the millions, you'll find yourself spending millions of hours spreading yourself too thin... without the results you had hoped for.
This method typically lends itself to several key issues:
- Shallow market research.
- Choosing niches based on profit instead of interest.
- Investing very little time in branding, setup, design & usability.
- Selecting too narrow of a niche.
- Not publishing content frequently enough.
- Not fully engaging with your target market.
- Never being fully invested in your site(s) as a business.
- Missing out on profitable opportunities because you're too scattered.
- Having multiple half-finished projects that never reach their full potential.
The Upside To Creating A Single Brand & Business
Obviously you can look at the list above and turn all of those items around to be positives. With a single blog or website you will do solid market research, knowing this business will become your bread & butter. You'll be completely focused on this one topic, creating quality content and engaging with your market frequently. You'll pour everything you have and are into making this online business successful.
You would choose a topic you're personally passionate about, ENJOY writing and talking on your topic, and you'll be proud of the business you have created.
All of your time will be spent exploring opportunities, properly marketing your business, and networking with the market leaders in your niche.
You'll be more focused, less frustrated... and much more successful.
The Best Of Both Worlds
Okay, okay - I hear you! So you get bored with just one topic or website, you love "creating" and you are full of GREAT ideas that just must be implemented! Right?
Imagine if you funneled all of that into a single online business. The key is in picking a topic you LOVE in the first place. One you can realistically talk about for years. A niche that is large enough that it gives you tons of sub-topics and segues, both to avoid boredom and to generate multiple streams of income.
Instead of creating a new site or blog, create a product! Instead of distracting yourself by researching a brand new idea, spend that time socializing and engaging with YOUR target market. Getting bored? Add on a podcast or a video channel!
There are tons of options. Stay focused, and build a solid online business. Take it ALL the way to maximum profit potential, exploring every single avenue for marketing and revenue. Once you do that, and your business is running smoothly, you may find yourself with free time on your hands. That just may be the time to consider a second project or website...