Last week I mentioned the use of color and placement as key factors when it comes to increasing your click-through and conversion rates. As well as getting more visibility & opt-ins from your email subscription form.
I came across The Ultimate Heat Map by Michael Campbell, which came with a bonus on color psychology for websites, and immediately downloaded the package and dug in. This stuff is right up my alley! 😉
*Note - the price has dramatically reduced from $49.95 to only $9.95 and the Color Psychology guide is now separate - but both are cheaper together than the original deal!
Lately I've been looking less at new methods to increase traffic & revenue, and more at leveraging what I already have in place.
Meaning a few simple tweaks instead of a new marketing strategy or investing time in creation. So "more money in less time" basically. Which is ideal, of course!
Let's say you're looking to grow your list faster, or increase Adsense or Ad revenue. Typically you would do more marketing, try new marketing strategies, and put a lot of hours into both. What if you could simply move something, or change the color instead - trading hours for (literally) minutes to get the same results? ...
"It took hundreds of hours to do the research and compile all the data. It meant going through years worth of heatmaps, clickmaps, web usability studies, eye tracking reports and guidelines from the biggest ad networks." -source
What Michael Did Here Is Insane!
If you're familiar with the term "heat map" then you know it has to do with "eye pull", or where the eye is drawn on any given web page. This is one of the key elements I examine when I do blog and website reviews.
Using a combination of strategic placement and color, you can compel your visitors to focus on specific elements of your page - which will increase clicks, sign-ups and conversions... dramatically.
Michael went through years worth of usability data, tested more than 50 layouts and templates, extensively split tested 2-column vs 3-column layouts, and tested a variety of ad types & sizes to see which performed best in which positions.
The result is detailed data on both usability AND ad performance, with the goal being a comfortable combination of the two. Keeping visitors engaged on your page longer, which improves your search engine rankings, while also increasing revenue.
Let's be honest: we all hate testing and split-testing and testing some more. It's time-intensive *work* with complicated software & tools. Fortunately Michael and his team have already done all the work for us!
And don't worry - the guide is not at all geeky or dry. It's very well written with many helpful illustrations, so even a novice can understand and apply all of the actionable tips!
You'll discover the three ad sizes that are proven to perform best, which ad types work best in the footer area of your pages, and which positions are considered "banner blindness areas" and don't perform well at all.
You'll also learn which types of ads and page formatting elements annoy readers and cause them to click off your site, the one element in a graphical ad that draws the most attention (and clicks), and where you should place your site navigation links (for usability and increased ad/opt-in conversions)...
He walks you through multiple templates and layouts, showing you what worked best on each of them - and why. You even get the top performing templates as part of the package, along with blank ad templates to create your own ads - great if you are advertising, or need ad units for your own affiliate program.
And at the end of the guide, and appendix of successful ad samples, which should prove helpful when selecting ads to display or creating your own.
After reading through this quick guide, I cannot wait to start testing different ads & layouts on my own sites!! All I can say is... WOW 😀
This guide is a MUST-HAVE for anyone that has a blog or website, or does design work for a living. Period. If you want to earn more money, that is...
Using Color Psychology to Persuade & Influence
Hundreds of hours went into this report as well, with the main goal being the answer to this one simple question: "How does color affect the emotion, and influence the purchasing decision of my viewers?"
The coolest part of this guide, in my opinion, is that Michael tells you exactly which colors to use to sell which products. And yes, there's a science to it! What you'll read in this Color Psychology guide is not theory or opinions. It's based on fact, science, research, polls and tests.
Changing your colors alone could potentially triple your sales & conversions. And who wouldn't want that?! It goes back to my statement at the beginning about "earning more in less time"...
p.s. The Ultimate Heatmap is only $9.95. I originally purchased it for $39.95 myself. Take advantage of the discounted (super cheap!) price, download it today, give it a quick read, and start improving your sales & conversions immediately! Enjoy 😀
Make sure you also get the Color Persuasion guide as they go hand in hand, and you'll get SO much value out of the two combined! 😉