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  1. Charley
    April 23, 2012 • 5:39 pm

    I understand your point clearly. The more competitive a niche is, the higher the opportunities to stand out and make a name for yourself. And when you finally achieve your goal, the benefits are far greater. But reaching the top in niches where there is high competition is relatively more difficult. The reason why IMers go after long-tail keywords is the same reason why they enter less popular niches. What do you think?

    • Lynn Terry
      April 24, 2012 • 8:07 am

      There are fewer long-tail keyword phrases in less competitive niches. The reason marketers go after the longtail is to get highly targeted (better converting) traffic IN competitive niches. ;-)

      • Charley
        April 24, 2012 • 11:10 am

        …and to reduce the competition. In fact it seems reducing the competitions is more important. There are broad keywords that convert well.

  2. Dragan Palla
    April 24, 2012 • 9:00 am

    Hi Lynn,
    Like in every business, there is a competition and as far as I’m concerned that’s good. Sooner or later quality will come out. People usually think that AM is a quick rich scheme and for that ‘later’ there is no time. It’s all about credebility and it takes a time.

  3. Jedha
    April 24, 2012 • 4:01 pm

    I used to think this like Ana too as I’m sure many peopl do. That is until I stopped thinking about a get rich quick scheme and started thinking about it as a business. I run a local business and in my local area when I first got started there were tons of people in my niche doing business. Did that mean I couldn’t start a business, that there weren’t opportunities? No. It meant I could do it better, find the gaps, approach other local businesses to work with etc.

    It’s the same online really but instead of having access to limited numbers of a local market, I have access to billions of people worldwide and that’s very appealing. The thing I’ve realized is that a good business takes time to develop, you need patience, persistence, and the guts to step out of your comfort zone and take risks, even if that simply means emailing potential joint venture partners or creating your first product.

    You’ve just got to get in there and do it! Competition is always there. But no one ever does it like you so it’s not really competition anyway!

  4. Shane
    April 27, 2012 • 5:44 pm

    Competition? Bring it! It’s game on baby! Yea! Now, competition is a good thing folks. Think about it. Was there really a need for another sporting apparel company? I mean, Nike, Reebok, Asics and Adidas had it in the bag right? After all…they were big ones for years.

    Now…Enter Under Armour. They took a product and made it cooler. When you break it down, they are just shorts and shirts. But damn, I’ve gotta have them. You why? Because they are cool, and they make me feel cool when I wear’em.

    So how does this tie into affiliate marketing and niches you ask? Well, just make your offer a litter cooler. Work on your copywriting skills until YOUR voice is what shines through the words. Remember, people buy from people they know, like and trust. Does the world really need another affiliate offer? I doubt it. But if you can make your offer just a little different…BAM! That’s where the fun begins my friend.

    Let’s face it folks. The entire SEO game has changed drastically in the past few months. Getting on top of Google is harder now than ever. But don’t let that stop you from building your blog. Build your site around any damn keyword you want. Then BUILD A LIST in that niche. Use your blog to write offers, promotions, tips, personal stories and such. Then send your blog updates to your list of subscribers. Good times fuzzy bunnies :)

    Happy marketing folks!

  5. kevin redman
    April 28, 2012 • 6:14 pm

    Yes Competition is good and bad. Good because you know there is a market there. Bad because the more Competition the longer it will take to make your mark. I am in the fitness field and my niche within a niche is I try to appeal to the over 40 year old. in conclusion any market you go into look for a different angle which makes you different then your Competition

  6. Joanna
    April 30, 2012 • 10:04 pm

    Lynn, I clicked on your link for “newest affiliate site” and it said access denied and an ominous “your IP has been recorded”. Is the site not viewable to everyone?

    • Lynn Terry
      April 30, 2012 • 10:17 pm

      We were working on security upgrades. That has been disabled, but you may need to clear your cache/cookies – or just click shift+refresh on this page before clicking it again. Hold down the shift key and click the refresh button in your browser. Let me know if that works for you. :)

  7. Monja
    Twitter:
    May 2, 2012 • 4:44 am

    Lynn,
    I agree with you – each time has its good and bad points. there were no affiliate programs back then (or very few) today you have tons. there were no resources – today you have too many. but there will be always newbies who want to learn. actually a few thousand every month are more than enough ;-)
    right now i have the problem to be in a very new market in germany – while it is very known in the US (digital scrapbooking i´m talking about) it is very less known in germany – here these are just some pictures ;-) still – we got up a website and yes, we get visitors. it´s not enough yet, not enough to live from it but it gets more every month. but i think it´s much harder than in other states where it is already known. so yes, there are always advantages and disadvantages on both sites.

    • Lynn Terry
      May 2, 2012 • 7:44 am

      Hi Monja!

      You might consider hosting some local workshops to better educate your target market and get them engaged in the FUN of what you do! ;-)

  8. Collin
    July 26, 2012 • 1:13 am

    Hi Lynn,
    I have 1 question which i really need your answer. Recently, I have heard very much about that Affiliate Marketing will die. Will affiliate marketing still be around in a few years? (I worry that if I put all the work into now, it might all be wasted if affiliate marketing dies).

    Now, i want to join Affiliate marketing, i want to become an affiliate marketer as you. I want to build my site that guides everyone how to get start and earn money from Affiliate Marketing ( such as your site). But I don’t know should I go? I don’t care about competition, I like it. But i worry about the future of Affiliate Marketing. And can you give me an advice?.

    Please answer me.
    Have a nice day.

  9. Ana
    December 12, 2012 • 8:33 pm

    Lynn, I’m honored that you cited my remarks and did so with your usual expertise. So my response is, yes, as I said we’re in a much more competitive era, BUT, yes (a different take on “yes-but” ;-) … more resources are available to us now, including how to make the best use of all that competition we grumble about.

    Don’t mind me. I’ll still grumble about it. I just made a list of new domain names I’m having fun with (I filled the page with 3 columns in less than a half hour — told you it was fun), and there’s not a one that wouldn’t be in a super-competitive niche. They’re all things I’m passionate about, all of them saturated to drowning.

    You might say I got my work cut out for me.

    Thanks a mil. I love sharing with everyone here.

  10. Dejan
    April 16, 2013 • 11:44 pm

    Hi Lynn,

    Thanks for this post. I totally agree with you that competition is good although this sounds strange (or maybe even crazy). :) But if there is competition for some product (or niche) than it means also that there must be a lot of people who are interested in buying that product (more sales for us):D. So in my opinion to become successful affiliate you muss somehow become better than others are. You muss “stand out from the crowd”, doing something what others don’t do, giving more than others give, and so on. Either with awesome content or some useful tools.


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